School of Furniture and Interior Design had an amazing session of a master class with Mr. Niraj Shah Founder of ido design studio, a multidisciplinary design studio, Ahmedabad. Niraj shah’s name is synonymous in the retail and hospitality sector pan Gujarat. His alma mater is School of Interior Design, CEPT University. He currently holds the presidential position at IIID, the Ahmedabad chapter.
His practice includes a variety of interior design, branding and brand management projects that touch upon various sectors like hospitality, commercial, retail and exhibition designs.
The focus was on Specialization on Hospitality Design, where practical inputs of the project were shared by him, Hospitality, as he stated, is a ’temporary experiential space’ which connects to FOOD-MOOD-CONTEXT.
The session concentrated on conceptualizing-understanding-analyzing-designing-execution of the project with market challenges respectively.
He narrated the importance of Interior Graphics, and how an Interior Designer can master the making of brand relating it to the ambiance of the space. He stressed on Lighting, Music, and Colour as the quintessential elements of Interior Space, especially for Hospitality Design.