Unitedworld School Of Liberal Arts & Mass Communications

The Unitedworld School Of Liberal Arts And Mass Communications (USLM) is a departure from conventional arts colleges in India offering a bachelors of arts as it has curated the curriculum to suit the international standards offering knowledge in the most extensive range of subjects that even the top BA college in India would find hard to compete with. This arts and mass communication college in India is brilliant in academics and comprehensive in extracurriculars for the complete development of students. For a mass communication college in India, USLM offers the exposure akin to art colleges in a Foreign University due to its industry connections that even the best BA colleges in India lack. This top BA college in India only seeks to create the intellectuals of tomorrow for a better world.

Mass Communications

Communication-wise, we are in exciting times. Communication technology has been changing breathlessly and in the process we are changing our language, lifestyle and even thought processes. The subject Mass Communications is in great demand among the younger generation today because they live in this changing world and would like to follow it step by step. No other subject gives them a greater opportunity to understand this change better than Mass Communications. The opportunities, too, are boundless.

Karnavati University offers a newly structured three year comprehensive course on Mass Communications which will make the student face the world with full confidence, be it in the Electronic Media, the Online ’web’ Media or the traditional worlds of Print and Corporate Communication. In media, nothing is the same today and at Karnavati University, the students will feel the change.

The course is divided into six semesters which are spread over three years wherein in the first year is the Foundation Year where the students are introduced to Mass Communications besides Arts and Humanities; Psychology, Philosophy, History, Theatre, English.

In the second year the student shall opt their Majors and Major Specific Interdisciplinary papers (Minor) and they shall be introduced, step by step, to all the streams of Media and Communication – be it Print, Web, Television, Radio, Cinema, Advertising, Public Relations (PR), events.

In the third year they choose their specialisations – whether it is Print & Cyber Media, Broadcast Media & Cinema or PR, Advertising & Corporate Communication.

The students will be exposed to the latest technologies and softwares in up-to-date studios so that, at the end the course, they are industry-ready. They will be exposed to actual hands-on training through internships, interface with industry experts and skills certification courses. The courses are planned with utmost care so the students can satisfy their curiosity in all the latest developments in communication.

A media student here learns not just the skills, but also the ‘context’ – or the hows and whys – of communication: why media is called the ‘Fourth Estate’, how to avoid ‘Fake’ News, why Social Media has become so popular, what is the difference between digital media and the traditional analogue media, what is the next phase of the smart phone?

A BA (Hons) degree in Mass Communications from Karnavati University makes the students confident to face the fast changing world of Media. A media graduate can pick and choose to be a Journalist, Radio Jockey, Television Anchor, Scrip Writer, Film Maker, Cinematographer, Copy Writer, Media Planner, Public Relations Executive, Corporate Communicator, Event Manager, market Researcher, Digital Media Expert, Radio/TV producer, Photojournalist, Critics/Reviewer, Mass Communications Researcher, etc.

Programme Structure

The BA (Hons.) Liberal Arts and Mass Communications programme at the Unitedworld Institute of Liberal Arts & Mass Communications is a structured combination of the arts, communication, media studies, social sciences and humanities. As part of the programme, the student will study all aspects of the society - from past events and achievements, human behaviour, technology, relationships among groups, culture, art, digital media, traditional media, the aesthetics of marketing and communication. Students will also learn how to develop core skills in reading, writing, researching, reporting and thinking their way through problems.

The curriculum strives to deliver an academic experience that fosters intellectual curiosity, a critical thinking process, leadership, teamwork, curiosity, dedication, a sense of commitment, observation and a heightened sensitivity to one's socio-cultural environment. 

BACHELOR OF ARTS (MASS COMMUNICATION)

FIRST YEAR

First Semester

 

Number of Papers

Academic Modules

7

Skill Modules

2

Ability Enhancement Modules

2

TOTAL

10

Second Semester

 

Number of Papers

Academic Modules

7

Skill Modules

3

TOTAL

10

 

SECOND YEAR

Third Semester

 

Number of Papers

Major Modules

2

Discipline Specific Modules

3

Minor Modules

2

Skill Modules

2

TOTAL

9

Fourth Semester

 

Number of Papers

Major Modules

3

Major Specific Interdisciplinary Modules

2

Minor Modules

2

Skill Modules

2

TOTAL

9

 

THIRD YEAR

Fifth Semester

 

Number of Papers

Major Modules

5

Major Specific Interdisciplinary Modules

1

Minor Modules

2

TOTAL

8

Sixth Semester

 

Number of Papers

Major Modules

5

Major Specific Interdisciplinary

1

Project Work / Dissertation

-

Major Specific Interdisciplinary

2

TOTAL

8

 

Arup Chanda
Mentor, School of Mass Communication

Bachelor of Commerce (Hons.), St. Xavier's College, Calcutta
Senior Journalist, and Political & Strategic Affairs Analyst
Profile

Preeti Das
Additional Director, School of Mass Communication

Subject: Gender and Society, Theatre, Qualitative Research, Mass Communication
Ph.D. (pursuing)Masters in Television Studies (Mass Communication) from Manipal Institute of Mass Communication, Manipal; B.A. in Economics (St. Xavier's College, Ahmedabad)
Profile

Vinai Kumar
Professor

Subject:
M.Sc. (Ergonomics), University of London
PG Diploma (Industrial Design), NID; B.E. (Mechanical Engineering), University of Roorkee

Arijit Das
Assistant Professor

Subject: Broadcast Media - Television & Radio, Mass Communication
M.Sc. (Media Science) (West Bengal University of Technology - NIMD)
B.Sc. (Mass Communications, Advertising and Journalism) (International School of Business and Media, Pune)
Profile

Arvind Kumar
Assistant Professor

Subject: Mass Communication, Print & Digital Media and Social Media
M.A. (Mass Communications & Journalism) GJUST, Haryana
M.A. (Archaeology) (BHU), PG Diploma in Mass Communication (IIMC)
B.A. (Hons) Ancient Indian History, Culture and Archaeology (BHU)
Profile

Dr. Shyno Baby K.
Associate Professor

Subject: English Literature, Literacy Criticism
Ph.D. (Comparative Indian Literature) (University of Delhi). M.A. (English Language and Literature) (University of Calicut)
Profile

Chitra Unnithan
Assistant Professor

Subjects: Print Journalism & Production; Reporting & Editing
Masters in Journalism & Mass Communications, Rai University
B.Com. (Bachelors in Commerce) Gujarat University

Pratik Pillai
Assistant Professor

Subject: Integrated Marketing Communication, Advertising and Semiotics
MBA (MICA)
Profile

Parth Mistry
Assistant Professor

Subject: Audio Visual Production, Photography
Masters In Development Communication, Gujarat University
Bachelors in Visual Arts (MSU, Baroda)
Profile

Cyrus Dastur
Visiting Faculty

Subject: Film Studies
Founder, SHAMIANA - The Short Film Club

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