BBA

Karnavati University (KU) offers its students a platform to unleash their hidden potential and discover the intensity & nature of talent they are capable of developing. We encourage students to take up live projects and to participate in various cultural, social and business events. Such participation instills confidence in them and prepares them to overcome challenges in their future career and help them become socially responsible person.

Programme Prospects

A degree in BBA (Hons.) qualifies students with the basic knowledge about the corporate world in India & abroad and provides expertise that makes them understand the diverse areas of functioning of a successful organization. A BBA (Hons.) graduate can attain ample career opportunities and can perform diverse roles such as

  • Relevant jobs in various disciplines- Marketing, HR, Finance, IT, etc.
  • Sales executive or management trainee in the Sales/Marketing divisions of organizations
  • Executive Trainee in sectors like FMCG, Consultancy, Advertising agencies, Brand Management, etc.
  • Trainee across verticals in Banks and Non Banking Finance Companies
  • Entrepreneur / self employed professional
  • Pursue higher studies- Master of Business Administration (MBA) and hone their skills further in a specific management domain.
     

Karnavati University (KU) offers its students a platform to unleash their hidden potential and discover the intensity & nature of talent they are capable of developing. We encourage students to take up live projects and to participate in various cultural, social and business events. Such participation instills confidence in them and prepares them to overcome challenges in their future career and help them become socially responsible person.

Programme Highlights
Programme Highlights

HIGHLIGHTS OF THE PROGRAMME

  • Highly qualified and experienced educators and state of the art infrastructure.
  • Professional Skills & Personality Development Training
  • Add on module such as – Team management skills, Leadership skills, Image management, Personal branding, Negotiation skills, Decision-making skills
  • Case Study based Pedagogy
  • Industrial Visits, Guest Lectures & Outbound Training
  • Foreign Language Training
  • Professional Certifications in the important management areas like – Entrepreneurship (EDII), Project management immersion by top international institute, Cooperatives Management (NICM), Rural Management (IRMA), Digital Marketing (NIIT), Startups (CII).
  • Visit and Immersion to reputed Institute
  • Study Trip Abroad (optional)
  • Industry Visits and Industry Interaction
Specialisations
Sales & Marketing

In the world of hyper competition, it has become immensely important to sustain a leading position in the market for every business organization. Marketing is the key area for every business to survive in this market. The Marketing specialization of BBA (H) at UWSB covers important areas of Sales and Marketing like Sales & Distribution, Basics of Digital Marketing, Basic of Advertising, Branding & Positioning, Consumer Relationship Management, and Marketing in Small Business Operations.

CAREER PROSPECTS
Students with BBA (H) marketing specialization can expect careers in all kinds of business organization, banks, service marketing companies, direct selling companies, retail companies. They can also become entrepreneurs, distributors of all kinds of products, stockiest, wholesalers and even retailers of established brands.

Finance

With BBA (H) Finance specialization, the students are provided with innovative, basic and rigorous study to evolve as a successful finance professional. Along with financial aspects, this specialization also reinforces the vital managerial and operational skills of the students. Practical aspects like financial products, financial markets and financial services are also included to enhance knowledge of the students.

CAREER PROSPECTS
Finance department holds the responsibility of the finances of a company. Graduates with this specialization can be Financial Services Providers, Financial Advisors, Finance Managers and Financial Analysts. They can also have careers in different nance companies and banks.

Entrepreneurship and Family Business

With prime focus on leadership, organizational and negotiation skills, this specialization trains the students to deploy their understanding in real-life business situations. Every family business owner faces the challenge to meet the utmost standard of quality and resource management. This specialization provides the skills to acknowledge one's abilities and manage a growing enterprise of one’s own, in the market.

CAREER PROSPECTS
With numerous startups evolving every day, entrepreneurs are highly paid for their innovative ideas that grow into large-scale businesses in future. Graduates with this specialization could help expand family businesses and start an independent business venture.

Operations Management

Increasing complexities and the competition in the market has made the decision makers to look towards operations management as a tool for gaining a competitive edge. Operations Management being a vital business function is responsible for overseeing production and assuring product quality, Initiating and building relationships with vendors, Managing logistical processes and the overall supply chain ,Ordering, warehousing, and managing the flow of materials. It involves managing all the resources needed to produce a company's goods and services. In other words, operations management ensures that the day-to-day operations of the business are working as efficiently as possible in order for the company to achieve its objectives.

CAREER PROSPECTS
With a degree in Operations Management a person has a wide variety of career options as,
Operations Manager, Materials Manager, Purchasing Manager, Logistics Manager, Facilities Coordinator, Industrial Production Manager, Operations Research Analyst.

Programme Outline
- Enterprise systems
- Supply chain Management
- Supply chain Design and Sourcing
- Logistics Management
- Project Management
- Business Process Reengineering

Course Structure

Bachelor of Business Administration (B.B.A.) - Course Structure 2019-2022

SEMESTER - I
Management Thought and Functions
Basic Mathematics
Managerial Economics - Microeconimcs
Financial Accounting
IT Tools and Applications
General English and Corporate Communication
Leadership and Team Management - I
Introduction to Foreign Language

SEMESTER - II
Cost Accounting
Understanding Human Behavior
Managerial Economics - Macroeconomics
Business Mathematics
Environmental Studies
Advanced English and Business Communication
Leadership and Team Management - II
Advanced Foreign Language

SEMESTER - III
Introduction to Marketing
Introduction to Financial Management
Introduction to Human Resource Management
Elementary Statistics
Functional Elective I
Management Information Systems
Negotiations and Decision Making
Quantitative Ability and Reasoning

SEMESTER - IV
Business Law
Company Accounts
Research Methodology
Production and Operation Management
Functional Elective II
Professional Networking Skill
Image Management and Personal Branding
Quantitative Ability and Reasoning

SEMESTER - V
Auditing and Advanced Accounting
Foundation of Entrepreneurship
Economic Environment of Business
Summer Internship Project*
Mini Project
Functional Elective III
Functional Elective IV

SEMESTER - VI
Business Strategy
Business Ethics and Corporate Governance
International Business
Dessertation
Mini Project
Functional Elective V
Functional Elective VI

Bachelor’s Programme

Eligibility Criteria

10 + 2 from any recognized board.
Class 12th students appearing / waiting for final result.

Selection Process

Based on KUAT result
Presentation / Group Discussion on a given topic and a Personal Interview.

News & Events

Placements at UWSB

26-01-2019

Blood Donation Camp by UWSB

18-01-2019

Guest lecture session by mr. Kalyan kar at uwsb, kolkata

14-09-2018

Art Of Living Conducted Popular Life Skills Programs Yes!+

18-09-2018

Certification Program On Lean Six Sigma Conducted By Kpmg

18-09-2018

A “Swachhata Abhiyan” By The Students Of Uwsb Kolkata

27-09-2018