“Marketing is no longer about the stuff that you make, but about the stories you tell.” … Today’s marketing is all about connecting with the target customers through effective storytelling and strengthening your brand through 360-degree marketing efforts. Keeping that in mind, Unitedworld School of Business (UWSB) proudly hosted a two-day (22nd and 23rd January 2019) exclusive and interactive advanced Digital Marketing workshop by an eminent online marketing specialist who has trained ten thousand students. The extensive workshop gave our PGDM students a wider perspective on a range of topics such as Social Media Marketing, Google Adwords, Search Engine Optimization, E-Commerce Marketing, Mobile Marketing and Email Marketing.