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Marketing Books that Every BBA Aspirant Should Read

June 25, 2020

Warren Buffet, Bill Gates, Mark Zuckerberg and Elon Musk:  What do they all have in common? Well, they all are voracious readers. When someone asked Warren Buffet what’s the key to success, he replied, “Read 500 pages every day.” The richest man in the world, Bill Gates, reads nearly 50 books in a year. For those of you who are looking to make a career in marketing, expanding your understanding of how big brands built their story is crucial. Books can help you gain that insight. We have rounded up the best books for BBA students and those who are looking forward to a corporate career.

Here is a list of top 4 marketing books that should make it to your shelf:

    Good to Great by Jim Collins: This is one brilliant book that encourages entrepreneurs and those in management positions to chase excellence. In the first chapter, the author says ‘Good is the enemy of great’, meaning that many businesses stop chasing excellence if the sales are good, customers are not complaining and employees are happy. This, the author, says perpetuates mediocrity and not greatness. Good-to-great corporate transformations are only possible when you push the envelope. Those of you who don’t want to settle for mediocrity, this book will provide you with a great framework to start with.
    Contagious: Why Things Catch On Jonah Berger: Why does a particular ad or idea or service get stuck with the audience while others never do? Amid the barrage of content, why do certain ideas go viral? To find answers to these marketing questions, grab a copy of this insightful book. The book will equip you with actionable techniques that you can put to use when designing messages, advertisements, and campaigns. Those of you looking for a career in the advertising world and digital marketing, this is your go-to guide.
    Purple Cow: Transform Your Business by Being Remarkable by Seth Godin: Through this brilliant work, the author shares his insights as to what makes a product and its marketing stand out. For this, he uses a purple cow analogy. A purple cow is noticeable because there is none like it. Similarly, if your product is noticeable it will be able to cut through the noise and get the audience’s attention. The book is urging marketers to create products that are worth marketing.
    How Brands Become Icons by Douglas B. Holt: Do you think conventional strategies that focus benefits, brand celebrities and emotional relationships help create brand icons? Well, think again. This perceptive book will change your thoughts on conventional ways of branding. This book takes a well-researched look at the iconic brands and underlines that customers value those brands for what they symbolise rather than what they do. As a student of management, you can learn the principles behind these iconic brands and leverage them when forming your marketing strategy.

If you want to pursue a career in marketing, then give your career an early start with our BBA programme

If you are interested in giving your career a kickstart, then a BBA programme can be a great stepping stone. Having studied in a reputed business school can certainly open several learning opportunities for you. Unitedworld School of Business (UWSB) is among the leading BBA colleges in Ahmedabad. We offer 3-years BBA (Hons), full-time AICTE approved 2-year PGDM program and PhD courses in management. Our courses are designed to prepare students to excel in the corporate world. In collaboration with the industry, we offer several Industry Certification Programmes that help students gain invaluable knowledge and make them industry-ready. We have multi-layer placement cell provides suitable placement opportunities for our students at zonal, national and international levels.

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