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The Crazy Jar- An Experiment with Handmade Prints and Packaging

August 1, 2020

Crazy Jar is envisioned to be a brand
launching a series of premium kitchen jars meant for the high-end market
segment. The product brief was an open one for the choice of material
combinations and the branding was to be done accordingly. The result was a fusion
of multiple materials with crazy but luxury kitsch.

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About the Logo
Typeface used: Phosphate.
The logo is simple; it shows an edgy sense to the whole brand. It has a sense of aspirational, upmarket craziness to it.

Handmade Print
This print is an exploration with horizontal brush strokes with crayons using different colors giving it a sense of high energy, fun, youthfulness and positivity. The artwork has then been digitized and used as a print.

Packaging
The packaging brief was to keep it elite, fun, colorful & upmarket- for premium teas or other edible substances. I decided to combine ceramics/ stoneware clay, glass & wood. These elements are flag bearers of style and class. The glass allows the customer to see the product inside; stoneware reflects a sense of timeless durability while wood reflects class.

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Ceramics + Glass + Print - A combination designed in Adobe Photoshop

The Final Product

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The final product is simple, cool, colorful, worth
displaying & aspirational.

Stoneware & glass provides better chip resistance
and durability. Canisters are dishwasher safe while lids are hand wash only.

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Product Dimensions:
Large: 7.75" diameter x 9.5"H;
Medium: 6" diameter x 7.25"H;
Small: 4.625" diameter x 4.75"H

Stoneware provides the perfect balance between weight, durability and thickness. It’s also highly durable. It is topped by a borosilicate glass. It is topped by a compacted teak wood lid which has the logo laser etched on its rim. The sides of the stoneware section are printed with the digitized handmade print and given a transparent glazing for further protection.

Author:
Abhrojit Boral, Assistant Professor, School of Communication Design, Unitedworld Institute of Design (UID)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

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