• UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • UID Admissions 2024-25 General Category Application Window is open only for BFA/BFA (Hons.) and BSc./BSc.(Hons.) Filmmaking Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-6th April,2024 (Saturday)
  • MBA 2024 Admissions open Click Here to Apply - call - 7574811135 / 7227035143.
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details

KUAT 2022-23 Admissions Open Now! Click here to apply +91 9667048555

Announcement Admission

The Crazy Jar- An Experiment with Handmade Prints and Packaging

August 1, 2020

Crazy Jar is envisioned to be a brand
launching a series of premium kitchen jars meant for the high-end market
segment. The product brief was an open one for the choice of material
combinations and the branding was to be done accordingly. The result was a fusion
of multiple materials with crazy but luxury kitsch.



About the Logo
Typeface used: Phosphate.
The logo is simple; it shows an edgy sense to the whole brand. It has a sense of aspirational, upmarket craziness to it.

Handmade Print
This print is an exploration with horizontal brush strokes with crayons using different colors giving it a sense of high energy, fun, youthfulness and positivity. The artwork has then been digitized and used as a print.

The packaging brief was to keep it elite, fun, colorful & upmarket- for premium teas or other edible substances. I decided to combine ceramics/ stoneware clay, glass & wood. These elements are flag bearers of style and class. The glass allows the customer to see the product inside; stoneware reflects a sense of timeless durability while wood reflects class.

Ceramics + Glass + Print - A combination designed in Adobe Photoshop

The Final Product


The final product is simple, cool, colorful, worth
displaying & aspirational.

Stoneware & glass provides better chip resistance
and durability. Canisters are dishwasher safe while lids are hand wash only.


Product Dimensions:
Large: 7.75" diameter x 9.5"H;
Medium: 6" diameter x 7.25"H;
Small: 4.625" diameter x 4.75"H

Stoneware provides the perfect balance between weight, durability and thickness. It’s also highly durable. It is topped by a borosilicate glass. It is topped by a compacted teak wood lid which has the logo laser etched on its rim. The sides of the stoneware section are printed with the digitized handmade print and given a transparent glazing for further protection.

Abhrojit Boral, Assistant Professor, School of Communication Design, Unitedworld Institute of Design (UID)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

Related Blogs

Benefits of Taking Graphic Design Courses
February 15, 2024

In today’s digital age, graphic design is essential for effective communication. Graphic design courses provide the skills needed to excel in this dynamic field, from mastering design principles to learning industry-standard software. At Karnavati University, our courses offer hands-on learning, industry insights, and opportunities to build a strong portfolio. Whether you aspire to design captivating […]

Read More
Interior Design Careers: What’s it Like to Work in Industrial Design?
February 12, 2024

Interior design is a tapestry of the creative front that is incorporated to transform into a living artwork using its functionality. This functional and aesthetically pleasing design course has various niches within it, and selecting among them could be a daunting task when making relevant career choices. One such field is industrial design, which stands […]

Read More
Product Design & Development: A Complete 2024 Guide
January 22, 2024

When creating a product, the two essential elements necessary are design and development. After conducting extensive research on the distinction between product design and development, we have identified the key differences between the two. In addition to identifying these disparities, we will understand the collaborative dynamics of these two factors in conceptualizing the product and […]

Read More