• UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • UID Admissions 2024-25 General Category Application Window is open only for BFA/BFA (Hons.) and BSc./BSc.(Hons.) Filmmaking Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-6th April,2024 (Saturday)
  • MBA 2024 Admissions open Click Here to Apply - call - 7574811135 / 7227035143.
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details

KUAT 2022-23 Admissions Open Now! Click here to apply +91 9667048555

Announcement Admission

To write or not to write…

April 22, 2020

What do we need to
write on?

The question is
not new. But the context is.

Since the time I had
started working as a print journalist, the above mentioned question has
returned frequently in various forms. Whether it was an editorial meeting or
the regular anxiety to fill up the extra space in the daily newspaper, the
question always ruled the centre space. Something important should be written
about. But what is important enough to be supposedly written on? Is there any
determining factor of this ‘suppose’ question?

Now that I have
turned myself into an instructor for adult students, the same question comes
back with a sort of widened perspective. Why do I claim that my point of view
is comparatively wide now, will be addressed in the due course. To begin the
discussion, let’s go back to the dilemma, in the form that it used to be. Of
course, whether to call it a dilemma at all or not, is in itself a question. It
is in no sense less significant and disturbing than the one that is being
primarily addressed.  

As per my
experience with the publishing industry, at times it was considered that the mind
of the writer should be a determining factor as far as the topic of a write up is
concerned. But in most of the cases it was reconsidered from another
perspective. Which we preferred to name as the ‘readers’ perspective’. The
writer will be expected to create some content that the reader will supposedly prefer
to shed a certain amount of money for. In short, one has to write on something
that will ‘sell’. Now what sort of content will be considered worth the pocket
pinch? Precisely, it will be anything that the readers will enjoy reading. But who
knows the readers’ mind? Can the readers themselves shed any light on it? Finally
here comes the sociological abilities of the writer. A successful writer writes
on something that the target readership wants and precisely s/he understands by
studying the society. But is there actually a dependable scale for the ability
of such a study available anywhere? The answer in itself can give birth to a
newer dilemma.

Now, when I walk
into a Creative Writing class, there are many inquisitive eyes waiting for me
to tell them a topic to develop their thoughts on. They are more than
interested to create their own content, but not the keywords of those contents.
Why is it so? There is a basic human training on the gravity of a topic of
discussion. What do you choose to talk about, apparently makes an outward
sketch of your hidden abilities. Generally in such occasions, when I have grown
to be an instructor from a journalist, I would guide the students to search for
a subject that they would feel like discussing for long. It’s not that the
journalist, I used to be, didn’t realize this before, but there are
restrictions of a particular trade. A journalist has to sell her story, where
as a teacher sells her experience along with the ability to write the story. The
experience that this teacher prefers to share with the students is that to
write a readable content, one has to know what is considered to be the
necessity of the reader. ‘Necessity’ in this case is not necessarily to be
restricted to signify the ‘demand’ of the readers. Rather the content creator
will also take the advantage of knowing what is lacking from a target group’s
expectations, to give them something new.

In a time as such,
when we all operate from quarantined spaces, how do you gauge the reader’s
perspective? How will a writer know what will sell and what will not? Will any piece
of writing be bought at all in a time when there is not enough money for food and
basic necessities in the hand of a growing section of the society? In fact, the
crisis has already started. A portion of so called ‘good’ content is lying
unsold, which has raised the eyebrows of some media tycoons of this time. Why
did it happen? Were these contents not well researched or neatly crafted? Or is
it that the ‘sell’ factor has vanished in the times of social distancing? 

The so called ‘sudden-ness’ of the overall situation has transformed a lot of things. There are many things that used to sell at random are locked down at the moment. We are being taught to isolate ourselves from many things that we ought to demand. It’s gradually seeping into the system of the society that all you want is not that you can/should buy. In such a time what does the writer do? Does s/he depend on the sociological survey done in a pre-quarantined time to create something for the ‘self-isolated’ soul? Or does the writer take the path of creating something that s/he just feels like. After all this is not even a time when someone can get prepared to present something to the society that it had never asked for. Who knows what is being asked for? Is the virtual social network really good enough to give people the idea of the real changes happening within the minds and bodies of every social being? How it is possible to measure what is not expected? Are the walls of the virtual society dependable at all? Will the author ever be able to trust it in order to create a real work? Will it not agonize the dynamics of analyzing the preference of the ‘target’ more?

Shouldn’t this unbearable agony of the state of inability to measure the expectations of the people around, too, be termed as ‘social distancing’ in itself?

Suchandra Ghatak, Assistant Professor, Unitedworld School of Liberal Arts and Mass Communication (USLM)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

Related Blogs

Benefits of Taking Graphic Design Courses
February 15, 2024

In today’s digital age, graphic design is essential for effective communication. Graphic design courses provide the skills needed to excel in this dynamic field, from mastering design principles to learning industry-standard software. At Karnavati University, our courses offer hands-on learning, industry insights, and opportunities to build a strong portfolio. Whether you aspire to design captivating […]

Read More
Interior Design Careers: What’s it Like to Work in Industrial Design?
February 12, 2024

Interior design is a tapestry of the creative front that is incorporated to transform into a living artwork using its functionality. This functional and aesthetically pleasing design course has various niches within it, and selecting among them could be a daunting task when making relevant career choices. One such field is industrial design, which stands […]

Read More
Product Design & Development: A Complete 2024 Guide
January 22, 2024

When creating a product, the two essential elements necessary are design and development. After conducting extensive research on the distinction between product design and development, we have identified the key differences between the two. In addition to identifying these disparities, we will understand the collaborative dynamics of these two factors in conceptualizing the product and […]

Read More