5 books on copywriting that every student pursuing a degree in journalism and mass communication should read

If you want to pursue a career in journalism, you will need skills to write copies that engage people. A good copy is not just about grammar and punctuation. It is about writing content that is influential and persuasive. For that, you must read. Reading is very important to hone your writing skills. Reading exposes you to different writing techniques that you can use in your own writing. If you are pursuing a degree in journalism and mass communication, here are some copywriting books that will inspire you to write better: 


  1. Everybody Writes by Ann Handley: Whether you go on to become a journalist or a content, writer, each day you will rely on words to convey your messages. This book is relevant in today’s content-driven era. If you are new to writing and wonder how to write better and how to make it a habit, grab this book then. Written in very easy to understand format there are a lot of actionable tips that you will find in this book. Be it writing attention-grabbing headlines or how to rewrite the first draft or how to think from your readers’ point of view, this book has covered it all. 

  2. The well-fed writer by Peter Bowerman: In today’s information age, every business needs writers. This book is the ultimate guide to making a career as an independent writer. What makes this book stand out from the rest is that the author not only delves into writing better but also deals with the business aspect of writing. He has several tips for starting your own commercial writing business. 

  3.  On Writing Well – The Classic Guide to Writing Nonfiction by William Zinsser: Whether you want to be a broadcast journalist or print journalist or a scriptwriter, possessing good writing skills can be quite helpful in supporting your idea or concept. This book is the perfect guide to learn about achieving clarity and cohesiveness in your writing. It helps delves into how one can get rid of unnecessary words, meaningless jargons and poor construction that can strangle good writing. The book, which grew out of a course that the author taught at Yale University, offers you fundamental principles of writing well. 

  4. Storycraft: The Complete Guide to Writing Narrative Nonfiction By Jack Hart: It is the best book that students looking for guidance on reporting and writing non-fiction can turn to. The book is the ultimate guide for reporters and editors who deal with non-fiction narratives every day. The writer who has spent decades in journalism shares not just writing tips but also shares ‘stories behind stories’. The author cites examples taken from award-winning published works to make his point.

  5. On Writing by Stephen King: This book is written for aspiring writers, not just for budding journalists. It contains valuable advice for anyone who intends to write engaging stories, be it fiction or nonfiction. The first half of the book acquaints readers with the life story of the writer and the hardship he faced. The second half which is titled the ‘Toolkit’ offers practical and actionable insights for all kinds of writers. 


Studying BA (Hons) journalism is a great way to give your writing career a good kickstart. Our course helps students to develop knowledge of the media and communication industries. The curriculum is designed to help students to acquire the skills required to make a career in the field of journalism. 


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