Home » Blogs » Best Books Written by Successful CEOs that BBA Marketing Management Students Must Read
Although there are a myriad of podcasts and videos on building brands, marketing management and entrepreneurship, reading the accounts of CEOs who have “been there, done that” can help you gain comprehensive knowledge on the subject. If you are planning to pursue BBA marketing management, you will find this read useful.
As one of the leading marketing colleges, we share with you some of the best books written by successful CEOs:
If you are looking for a book that shows you how the CEO of the world’s largest retailer works, this book is for you. In this book Bezos shares insights about his life journey and his views on topics ranging from public policy to innovation, from climate change to outer space. The most interesting part of the book is that it contains original letters that Bezos had written to Amazon shareholders.
What started as a search for a dissertation theme ended up becoming one of the most successful technology companies in the world — this is the story of Google. And, even today Google still hasn’t lost its start-up mentality. If you want to know the work culture behind the company that is responsible for its global rise, you must read this book.
This book is perfect for those of you who wish to learn how technology can help run businesses better. Bill Gates gave examples of Microsoft, GM, Dell, and many other companies to make a strong point in favour of leveraging the power of technology to innovate. In this book, Gates offers practical advice on using technology to save costs, improve performance, share knowledge and increase your sales and business operation.
Story of a self-made man and self-described rebel, this book sheds light on how Welch helped General Electric not only survive but thrive in one most of the trying times. It is one of the most inspiring books on leadership, integrity and meritocracy.
For those of you who want to read about a CEO’s professional as well as personal struggles, Nooyi’s memoir is full of stories of her career and the sacrifices it demanded. Known for leading PepsiCo to a new direction, Nooyi in this book shares strategies that she took to steer the company in a new direction.
Unitedworld School of Business (UWSB) is among the leading marketing colleges in Gujarat. We offer a 3-years B.B.A. Marketing management programme that is designed to prepare students to excel in the corporate world. Besides traditional marketing subjects, the BBA marketing management curriculum includes advanced social media marketing, search engine marketing, business marketing operations and integrated online strategies. The industry-aligned curriculum is designed to make students job-ready from the beginning. The programme includes a summer internship with some of the well-known companies in the country.
To know more about the BBA Marketing Management programme, call us at +91 7227035138 / +91 9099993506.
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