• UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • UID Admissions 2024-25 General Category Application Window is open only for BFA/BFA (Hons.) and BSc./BSc.(Hons.) Filmmaking Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-6th April,2024 (Saturday)
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details

KUAT 2022-23 Admissions Open Now! Click here to apply +91 9667048555

Announcement Admission

How to Become a Marketing Manager?

September 29, 2022

Marketing managers play a vital role in the success of any business enterprise. They assemble and lead a team of marketing professionals, craft an overarching marketing strategy that is in line with the goals of the organisation and implement campaigns and initiatives designed to achieve marketing goals.  Many marketing management positions require you to have a BBA marketing management degree. If you are interested in becoming a marketing manager, here are some useful insights:

Who is a marketing manager?

A marketing manager is responsible for identifying potential customers and connecting with them through different marketing channels. Marketing managers lead their teams and departments both analytically and creatively. They are also responsible for keeping tabs on current marketing trends and how to respond to them.

There are different types of marketing managers, such as:

  • Affiliate marketing manager: The role of an affiliate marketing manager is to keep track of a company’s marketing affiliates.
  • Brand marketing manager: The role of a brand marketing manager is to promote a product’s or company’s name.
  • Content marketing manager: A content marketing manager is responsible for a company’s website content creation.
  • Digital marketing manager: Digital marketing managers implement online marketing strategies to promote the products and services of a company.
  • Marketing communications manager: Marketing communications manager is responsible for monitoring and evaluating a company’s brand and product messaging.
  • Product marketing manager: Product marketing manager is responsible for positioning particular items.
  • Social media marketing manager: Social media marketing manager manages the social media presence of a company.

Here’s what you can do to become a marketing manager:

  1. Get a BBA marketing degree:

The ability of a company to reach its target is proportional to how well it markets its products and services. An effective marketing strategy can help to build brand awareness and generate leads.

A BBA marketing degree prepares you for the marketing industry by giving you in-depth knowledge of traditional business methods and modern marketing technologies.  If you pursue BBA marketing degree, you will get to learn  about:

  • Economics
  • Consumer behaviour
  • Search Engine Optimisation (SEO)
  • Multimedia
  • Content managing
  • Data analytics
  • User interface design
  • Advanced analytics
  • Customer-focused product development
  • Interactive marketing

Pursue B.B.A. Marketing from one of the leading business schools in Gujarat

At Unitedworld School of Business (UWSB), we offer a 3-year B.B.A. Marketing course that covers various concepts such as advanced product marketing, social marketing,  search engine marketing, business marketing operations, integrated online strategies and entrepreneurship. To know more about the BBA marketing degree call us at +91 7227035138 / +91 9099993506.

  1. Start with an entry-level job:

Usually, the path to become a marketing manager starts with an entry-level job. Most employers seek entry-level employees who can take on research-oriented and administrative tasks as accountants, event specialists or social media coordinators. The entry-level roles in marketing report to client service managers, account executives or media planners.

  1. Become a member of a professional marketing association:

By becoming a member of a professional marketing association, you will get to stay up-to-date with the latest marketing trends. You will also be able to meet experienced marketing professionals and learn a thing or two about the industry.

  1. Develop expertise in marketing abilities:

You have to be an excellent communicator and have sales and presentation abilities to persuade potential customers to purchase the organisation’s products and services. In addition, you must be able to work on multiple tasks simultaneously and stay up-to-date on current marketing trends to develop effective marketing campaigns. Furthermore, you should have strong leadership abilities to effectively manage and motivate your staff.

We hope you find this article insightful.

Related Blogs

Benefits of Taking Graphic Design Courses
February 15, 2024

In today’s digital age, graphic design is essential for effective communication. Graphic design courses provide the skills needed to excel in this dynamic field, from mastering design principles to learning industry-standard software. At Karnavati University, our courses offer hands-on learning, industry insights, and opportunities to build a strong portfolio. Whether you aspire to design captivating […]

Read More
Interior Design Careers: What’s it Like to Work in Industrial Design?
February 12, 2024

Interior design is a tapestry of the creative front that is incorporated to transform into a living artwork using its functionality. This functional and aesthetically pleasing design course has various niches within it, and selecting among them could be a daunting task when making relevant career choices. One such field is industrial design, which stands […]

Read More
Product Design & Development: A Complete 2024 Guide
January 22, 2024

When creating a product, the two essential elements necessary are design and development. After conducting extensive research on the distinction between product design and development, we have identified the key differences between the two. In addition to identifying these disparities, we will understand the collaborative dynamics of these two factors in conceptualizing the product and […]

Read More