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August 1, 2023

Experential learning of Brand Identity Design module

The students of B,Des Semester 05, Department of Interior Design, visited Retail brand stores as a study within the module ‘Brand Identity Design’. They explored the Fabindia and Decathlon stores in CG Road and multiple brand stores in the newly opened Palladium Mall, Ahmedabad.  It was an experiential and hands-on learning experience to learn about the design strategies of branded environments. 

The visit was facilitated by Sambit Pradhan, H.O.D Visual Communication, and Kaustav Kalyan, Assistant Professor, Interior design