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October 13, 2023

Marketing Conclave “Enhancing Customer Lifetime Value”

12 th October, 2023

The theme for the Marketing conclave was ” Enhancing Customer Lifetime Value “at Unitedworld School of Business, Karnavati University. The panel members for this very interesting topic to be discussed we had Dr. Sajith Narayanan (Associate Professor, Flame University), Dr. Anita Basilingappa (MICA), Mr. Rohit Bakshi (Co-founder of UNILIV) & Mr. Anang Mistry (Founder Purple I Group) for gracing this occasion and sharing their valuable insights.

The session started with the opening remarks of the Dean Dr. Salim Shamsher to set the tone of the Marketing conclave. Followed by the individual speech of the panel members with their view on What is Customer Lifetime Value and how to attain that in today’s scenario with the help of various examples. Then we had a panel discussion where Prof. Naveen Luthra was moderator for this event. The discussion was very healthy and lot of intakes from this discussion, which followed by question from the audience.

The BBA students of all three years (around 500+) were a part of this conclave as the audience and they really enjoyed the sessions from these eminent speakers. There were lot of take aways from this Marketing conclave like what is Customer lifetime value = customer value x average customer lifespan. How you can develop a customer lifetime value for your product of service with the help of various example it was explained by various speakers from corporate and academicians.