USLM was delighted to host Mr. Yash Modi, Copy Head, BBDO, Mumbai, for an interactive Masterclass on “Investment in Experiences”. He motivated the students by taking them through his own journey of being a liberal arts student. He shared with them his experiences of various internships he undertook throughout his undergraduate degree that later helped him achieve his goals and pursue a sterling career. His anecdotes struck the right chord with the students as they could directly relate to the dilemmas of an Arts degree holder in India. He concluded the day with an interactive session that enabled the students to get a glimpse of how they can use their creativity for a career in the advertisement industry.