The Government of Telangana in partnership with the Confederation of Indian Industry (CII) organised a Design Challenge for students. The students were asked to work on design solutions for the challenges posed by the Govt. of Telangana and submit their ideas. A lot of students from the Industrial Design Department of UID participated in the same and two entries among those were selected to compete in the final round. Purva Chincholikar, PD Sem 5, proposed interventions to alter human behaviour and a group of three students, Priyal Patel, Rahi Ranadive and Shubham Sawant, PD Sem 5, proposed design solutions to create universally recognizable symbol/logo for persons agnostic of culture, academic and socio-economic barriers.
The final round saw a fierce competition in which, the group of Priyal Patel, Rahi Ranadive and Shubham Sawant successfully secured the second runner-up position for their proposed use of lenticular printing technology to resolve comprehension barriers and were awarded at the Hyderabad Design Week during the World Design Assembly by Mr. Jayesh Ranjan, Principal Secretary of the I&C and IT Departments.