In past, we have witnessed several advertisements which sparked controversies. Recent one is #BoycottTanishq which is trending on social media. But we Indians were fine with this controversy because it has become another latest trend on social media to boycott something on daily basis. Otherwise our day would be incomplete. Trending #BoycottTanishq was not point of concern. The real point of concern was that company withdrew that beautiful advertisement. I do understand company’s concerns but how can we miss social concern? Are we really enjoying that society full of thorns? Is there no place for beautiful rose? If someone tries to plant a rose in thorns and you do not appreciate it then feel free to live with thorns but don’t ruin my garden by killing the rose.
Shraddha Sharma, Assistant Professor, Unitedworld School of Liberal Arts and Mass Communication (USLM)
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