Product Design

Product design is the process of linking customer needs with their commercial objectives. This supports the brands in creating consistently successful goods. Product designers strive to improve the user experience in the solutions they create for their customers, as well as support their brands by ensuring that their products are long-lasting and meet long-term business goals.

Product design is a crucial feature for any organization. Product design is the process of enhancing a product’s value by ensuring that its layout is appealing to the customer. Product design is all about attempting to connect consumer needs to product attributes in order to provide value to the customer.

Product design process includes:

  • ✓ Brainstorming,
  • ✓ Discussing strategies for releasing a new product within the team;
  • ✓ Defining consumer pain points (desires) and solutions to eliminate them (achievement);
  • ✓ Creating detailed product specifications (technical specs);
  • ✓ Creating iterations for the product implementation process;
  • ✓ Testing and adjusting the developed solution based on real-world usage and the desired user experience.


Author: Archita Agrawal BBA (Hons) Sem VI &  Gunjan Sood, Assistant Professor, UWSB, Karnavati University

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

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