• UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • UID Admissions 2024-25 General Category Application Window is open only for BFA/BFA (Hons.) and BSc./BSc.(Hons.) Filmmaking Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-6th April,2024 (Saturday)
  • MBA 2024 Admissions open Click Here to Apply - call - 7574811135 / 7227035143.
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details

KUAT 2022-23 Admissions Open Now! Click here to apply +91 9667048555

Announcement Admission
blank
blank

A must-read author

May 6, 2020

Malcolm Gladwell is a jaunty writer, with a gift for portraying complex cerebral ideas in a very simple and common-sense manner. His first book, The Tipping Point, studied events such as crime waves and fashion trends and settled on an arresting metaphor to explain why they happen. 'Ideas and products and messages and behaviors spread just like viruses,' he wrote, suggesting that we contaminate and infect one another with preferences and recommendations until we reach a 'tipping point', after which a social epidemic becomes contagious and crosses a threshold to reach saturation point. The tipping point: who does not now use this phrase to describe a moment of definitive transition?

The success of this book led him to write Outliers A Story of Success, in which he asks his readers “What is an outlier?” According to one dictionary definition, an outlier is 'something that is situated away from or classed differently from a main or related body'. For Gladwell, an outlier is a truly exceptional individual who, in his or her field of expertise, is so superior that he defines his own category of success. Bill Gates is an outlier and so are Steve Jobs of Apple, Robert Oppenheimer, and many others Gladwell speaks to or writes about as he seeks to offer a more complete understanding of success.

The book begs to understand if we in wider society, really believe that outstanding success, in whichever field, is achieved without extraordinary dedication, talent, and fortuitous circumstance? Do we really take no account of the sociopolitical context into which someone was born and through which they emerged when we attempt to quantify outlandish achievement? Do we really believe that genius is simply born rather than formed? Gladwell wants his readers to take away from this book 'the idea that the values of the world we inhabit and the people we surround ourselves with have a profound effect on who we are'.

It’s fun to follow Gladwell on his meandering intellectual journeys as his case studies are well-chosen, wide-ranging, and he writes with great observation. Both books written by the author are compelling works, seeking to find out how people come to occupy the exalted positions they do along with wonderful ideas to dwell on this lockdown.

Author:
Kriti Srivastava, Assistant Professor, School of Fashion Design, Unitedworld Institute of Design (UID)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

Related Blogs

Machine Intelligence vs Human Intelligence
June 21, 2022

I want to share an incident which has happened recently & related to the finance market. A well-known company has sanctioned a credit line of Rs One Lakh to the customer & out of this that customer has utilised around Rs Twenty Thousand. So Rs Eighty Thousand is still unused. But the account got blocked […]

Read More
Product Standardization
June 21, 2022

Companies marketing their products in international market are faced with the decision of whether to standardize their product or adapt their product offerings. Product standardization means marketing a product in international market with some or little changes except for some cosmetic changes such as modifying labeling and packaging as per the countries regulation. The products […]

Read More
Choosing a Financial Product for Investment
June 21, 2022

When it comes to choosing a financial product for Investment, most of the investors rely on random tips they received from friends or relatives rather than analysis. Needless to say that this will result in financial losses later on. It is very important to adopt due diligence while choosing a financial product and the checklist […]

Read More
icon