• UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • UID Admissions 2024-25 General Category Application Window is open only for BFA/BFA (Hons.) and BSc./BSc.(Hons.) Filmmaking Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-6th April,2024 (Saturday)
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details

KUAT 2022-23 Admissions Open Now! Click here to apply +91 9667048555

Announcement Admission
blank
blank

Multiplexes to OTT: Dynamics are changing

August 23, 2020

The COVID-19 virus has not only changed the way we live our lives but has also changed the dynamics of the popular film industry in India, popularly known as Bollywood. It has been a dream of many aspiring young actors, to make a mark in Bollywood; however, the opportunities are limited when compared to competition existing in the market, as the supply is more than the demand. All the actors who do not get absorbed into the Commercial Cinema, so-called Mainstream Cinema, try their luck on OTT Over the Top media platforms. OTT platforms have given the name and fame to a lot of aspiring actors in the country. However, with the advent of the pandemic, the popular commercial A-listers have also taken the route of OTT media service as the multiplexes are not going to open anytime soon. The multiplexes that were jam-packed once, now lie deserted as nobody visits them. The current situation has taught the actors that it is important to diversify and innovate at their levels. Earlier an option, now OTT has become an opportunity. Well known OTT platforms streamed in India are Disney Hotstar, Amazon Prime, Netflix, Alt Balaji, Zee5, Voot, MX Player, to name a few.

Author:
Vikrant Jain, Assistant Professor, Unitedworld School of Business (UWSB)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

Related Blogs

Machine Intelligence vs Human Intelligence
June 21, 2022

I want to share an incident which has happened recently & related to the finance market. A well-known company has sanctioned a credit line of Rs One Lakh to the customer & out of this that customer has utilised around Rs Twenty Thousand. So Rs Eighty Thousand is still unused. But the account got blocked […]

Read More
Product Standardization
June 21, 2022

Companies marketing their products in international market are faced with the decision of whether to standardize their product or adapt their product offerings. Product standardization means marketing a product in international market with some or little changes except for some cosmetic changes such as modifying labeling and packaging as per the countries regulation. The products […]

Read More
Choosing a Financial Product for Investment
June 21, 2022

When it comes to choosing a financial product for Investment, most of the investors rely on random tips they received from friends or relatives rather than analysis. Needless to say that this will result in financial losses later on. It is very important to adopt due diligence while choosing a financial product and the checklist […]

Read More
icon