• Karnavati University Garba Mahotsav. Click here to Book Now
  • UID Admissions 2024-25 Application Window Open CLICK HERE to Apply Call 9266663225 to know more.
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details

KUAT 2022-23 Admissions Open Now! Click here to apply +91 9667048555

Announcement Admission

Noise vs News on Indian TV channels

September 3, 2020

My students often ask me if all that is shown on news channels is true. They ask if all the nation cares about is if Rhea Chakraborty is the vamp she is made out to be? Or whether Sara Ali Khan’s driver has tested Covid-19 positive?

All this at a time when the economy is headed for its worst contradiction in years! If TV news was actually about news that really matters, then shouldn’t news about GDP have made it to the prime time? Gone are the days when TV news was all about providing an unbiased, informative platform for viewers and a conducive environment for guest speakers. Today, all we see on majority of the news channels is biased reporting and personal attacks by anchors in what comes across as a toxic environment. This remains true across genres and across languages. Regional news channels, too, have caught up with this frenzy.

Last month, a political party spokesperson died of cardiac arrest after a heated news debate on television. Let’s just agree that news has lost its battle to noise. But hey, heated arguments on prime time are huge TRP pullers, right?

Chitra Unnithan, Assistant Professor, Unitedworld School of Liberal Arts and Mass Communication (USLM)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

Related Blogs

Machine Intelligence vs Human Intelligence
June 21, 2022

I want to share an incident which has happened recently & related to the finance market. A well-known company has sanctioned a credit line of Rs One Lakh to the customer & out of this that customer has utilised around Rs Twenty Thousand. So Rs Eighty Thousand is still unused. But the account got blocked […]

Read More
Product Standardization
June 21, 2022

Companies marketing their products in international market are faced with the decision of whether to standardize their product or adapt their product offerings. Product standardization means marketing a product in international market with some or little changes except for some cosmetic changes such as modifying labeling and packaging as per the countries regulation. The products […]

Read More
Choosing a Financial Product for Investment
June 21, 2022

When it comes to choosing a financial product for Investment, most of the investors rely on random tips they received from friends or relatives rather than analysis. Needless to say that this will result in financial losses later on. It is very important to adopt due diligence while choosing a financial product and the checklist […]

Read More