Prashanthi Priyakumari V

Wildlife Wonderland

About my Project:

My Graduation Project is for the Kid’s Hoe Décor brand “Advitiya”. Kid’s products have always been fascinating and joyful to create. The bright colors, interesting ideas, understanding the kid’s needs and likes, all this makes us go back to our childhood. One of the most important aspects of designing for kids is the comfort and protection, how soft the fabric is, how protective the materials used are, the edges and folds, etc. Advitiya was the best place to explore ideas and create designs that would work perfectly for the children’s world. The brand mainly focuses on sustainability, reuse, recycle and making their products eco-friendly. The Unique Selling Point of the brand is producing their own woven motifs, unlike all other applique work. The motifs are woven in jacquard looms. These woven motifs patches are then stitched on various products.

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