Arun Bhattacharyya |
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Career Abstract A Fellow of IIM Bangalore, with a combined industry and academic experience of over 26 years, Arun has continuously demonstrated an ability and inclination to ‘go beyond’. He started his corporate carrier as a mechanical design engineer, and then forayed into marketing wherein his experience encompassed product and brand management, sales management and B2B marketing. In academics he has excelled in teaching, research and administration. |
Academics |
Fellow (Marketing), IIM Bangalore, 2017 PGDBM (Marketing), IIM Calcutta, 2005 B.E. (Mech. Hons.), Indira Gandhi Institute of Technology, Utkal University, Odisha, 1989 |
Subjects taught |
Marketing Market Analysis, Marketing Research, Marketing Management (I and II), Brand Management, Consumer Behavior, Competitive Marketing Strategy, New Product and Service Development, Selling and Sales Management, Marketing Communication, International Marketing, Sales and Distribution Management, Advertising and Sales Promotion, Marketing Plan and Budget, Retail and Merchandising Management General Management and Strategy Strategic Management, International Business, Logistics and Supply Chain Management Entrepreneurship Entrepreneurship and Family Business Management, Value Proposition and Business Model Development, Entrepreneurship Theory and Practice, Business Opportunity Identification, Business Plan Development, Entrepreneurial Marketing |
Professional Experience |
Academics
April 2016 onwards
Professor and Dean, Jain University, Bangalore
June 2010 to May 2011
Assistant Professor, Acharya School of Management, Bangalore
July 2008 to May 2010
Assistant Professor, Jaipuria Institute of Management, Noida
Aug 2006 to June 2008
Assistant Professor, Faculty of Management Studies, MITS (Deemed-to-be University)
• Area Chair, Marketing Corporate Aug 2005 to Aug 2006
Senior Manager, Marketing – Sarda Plywood Industries Ltd. (Brand: DURO), Kolkata
• Marketing of the company’s products in the Eastern India, Gujarat, Mumbai, Karnataka, Chattisgarh and MP Apr 1994 to Jul 2005
Manager, Marketing – The Dalmia Group, Environmental Division, Kolkata
• Marketing of turnkey water/ waste water systems and infrastructure construction including cost estimation for tenders for clients like PHED, PWD & Coalfields Sept 1989 to Mar 1994
Assistant Manager, – The Dalmia Group, Machinery Division, Odisha
• Design of machineries used in Refractory and allied industries |
Research Interests |
• The effect of self, culture and reference groups on brand attachment • The role of brands in B2B markets, especially in SMEs • Entrepreneurship orientation in SMEs and intergeneration family business nuances • The interplay of resources and capabilities in firms |
Publications |
Publications
• Bhattacharyya, A., Kumar, N. (2020). “Who is more Entrepreneurial? A Comparative Study of Vocational and Academic Students,” Asia Pacific Journal of Innovation and Entrepreneurship, https://www.emerald.com/insight/2398-7812.htm, assessed on doi/10.1108/APJIE-06-2019-0047 Work in Progress • Exploring the Personality-Behavior Linkage Using Triguna Theory: Addressing Personality Changes from an Entrepreneurial Perspective, sent to International Journal of Cross-Cultural Management Papers Presented • “Self Expansion, Love and Self-Brand Relationship” (2014) at the 8th Great Lakes International Marketing Conference, Great Lakes Institute of Management, Chennai, India. |
Others |
Reviewed/ reviewing papers/articles under the auspices of Academy of Management Journal, Emerald Emerging Markets Case Studies, IIMB Review (Elsevier) and Small Business Institute. |
Karnavati University
Unitedworld Institute of Design