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Dr. Ankita Srivastava

Profile of Dr. Ankita Srivastava

Education Qualification:
Ph.D., NET, M. Phil., and M.B.A in Finance and Marketing
Finance and Marketing
Area of Research Interest:
Finance and Economics
Dr. Ankita Srivastava is working as an Associate Professor (Finance) at UWSB, Karnavati University. Prior to it, she was working as an Assistant Professor (Finance) at IBS Business School, Head Case Research Center and Vice-President Institution’s Innovation Council ICFAI University Dehradun. She has 12 years of experience in research and teaching. She is currently supervising two PhD scholars and one has submitted the thesis. She has published papers and cases in national and international journals of repute and co-authored a book ‘Economics for Managers’. Dr. Ankita is also involved in ongoing consultancy project with Intern-kings, B-Bulls (a unit of Intern kings) Dehradun (Uttarakhand) and Credence hardware Pvt. Ltd Aligarh (UP.).
1. Best Faculty Award 2021 and Best Faculty Supervisor Award by ICFAI University Dehradun.
2. Accredited GST trainer by National Academy of Custom Excise and Narcotics.
3. Resource person at workshop on Case Writing and Case Discussion on 2nd June 2022 at Shivalik group of Institutions Dehradun.
4. Resource person at Student Knowledge Sharing Program on Investment banking on 29th October 2021 at Tula’s Institute Dehradun.
5. Delivered online lectures on International Finance and Trade in Kyiv National Economics University Ukraine in 2021.
6. Resource person at Faculty Knowledge Sharing program for faculties of different colleges of Kumaon on 11th July 2020.
7. Organizing secretary for an international conference in collaboration with University of Derby, UK on 16th -17th January 2020.

Publications: Major Journal Publication
1. Comprehensive survey on modern technology for improved bank credit risk in Int. Journal of Business information systems Accepted.
2. Saxena, V.N. and Srivastava, A. (2021). A study of relationship between Central Government Financial Assistance to contain COVID-19 and mortality rate in Indian States and Union Territories. Empirical Economics Letters, 20 (3s) August.
3. Sethi, R., Srivastava, A. and Vinay, M. (2021). Measuring the Impact of Covid-19 on Indian Economy. Empirical Economics Letters, 20 (1s) May.
4. Sharma, R.K., Srivastava, A. Vinay, M. and Sethi, R. (2021). An integrated framework of socio-economic and technological interventions for COVID-19 in different economies. Journal of Statistics and Management Systems, 24 (1), 81-98. https://doi.org/10.1080/09720510.2020.1838062.
5. Kumar, A., Gupta, P.K. and Srivastava, A. (2020). A review of modern Technologies in tackling Covid 19 pandemic. Journal Diabetes and Metabolic Syndrome: Clinical Research and Reviews, 14(4), 569-573. http://dx.doi.org/10.1016/j.dsx.2020.05.008
6. Anand, G.K. and Srivastava, A. (2020). Empowering women through Microfinance. International Journal of Psychosocial Rehabilitation 24 (8) 9899-9903.
7. Srivastava, A. Sharma, R.K. and Suresh, A. (2020). Impact of covid-19 on Sustainable Development Goals. International Journal of Advanced Science and Technology, 29(9s), 4968-4972.
8. Srivastava, V.P. and Srivastava, A. (2018). Measurements of Inequality in Society. International Journal of research in commerce and Management, 9(5), 10-13.
9. Tripathi, R. and Srivastava, A. (2017). Recruitment and Selection Process in Healthcare Industry in India. Amity Journal of Healthcare Management,2(1), 36-49.
10. Srivastava, A. (2017). A Review on Pricing of currency Futures in Indian Foreign Exchange Market. International Journal of Economics and Business Research, 13(2), 182-189.
11. Srivastava, A. and Singh, M. (2015). A study on Pricing of currency futures in Indian currency market. International journal of Research in Finance and Marketing in 2015.
12. Chimote, N.K. and Srivastava, A. (2012). Analyzing the Effectiveness of Customer Retention Strategies with Existing Customers in Banking Industry. International Journal of Customer Relationship Marketing and Management, 3(3), 1-14.
13. Srivastava, A. (2012). Determinants of Capital Structure in Indian Public Ltd. Companies: An Experience of Pre and Post Liberalization. Indian Journal of Finance 6(6), 30-38.

Publications: Case Publication
Yes Bank: Saga of its Business Success & Governance Failure in The Case Centre, UK in
May 2022. Reference no. 722-0027-1 link: https://www.thecasecentre.org/products/view?id=183996
Publications: Book
Srivastava, V.P. and Srivastava, Ankita (2020). Economics for Managers by Navyug Publications Ltd. Delhi.
Publications: Book Chapter
1. Sharma, R.K. and Srivastava, A. (2021). Digital Only-Effective Marketing Strategy in the emerging world- Corporate Management in Times of Crisis by Rudra Publishers and Distributors New Delhi.
2. Anand, G. K. and Srivastava, A. (2020), Impact of Microfinance on poverty and employment generation, New radical Approach in Interdisciplinary Research by Akshita Publishers and Distributors Delhi.
3. Gambhir, S. and Srivastava, A. (2020). Evolution of Microfinance. Financial inclusions and Economic trends Turning to generation Z by R.S. publishing house