| Jayshree Jaiswal is currently working as an Assistant Professor, United World School of Business. She is a PhD scholar at Institute of Management, Nirma University. She has earned Management degree specializing in Marketing and Bachelors of Engineering in Electrical. Her research interests are green marketing, consumer behavior, innovation adoption and sustainable development. She has 5+ years of experience with leading organizations like IIMA, Gujarat Chamber of Commerce & Industry and MICA. She has also served as a Visiting Faculty at IBS Ahmedabad and Amity, Ahmedabad. |
| • Jaiswal, J., Tiwari, A. A., Gupta, S., & Agarwal, R. (2022). Frugal innovation: A structured literature review of antecedents, enablers, implications and directions for future research. Innovation, 332-361.
• Jaiswal, J. (2020). A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy. Academy of Marketing Studies Journal, 24(1). (ABDC- B Category)
• Jaiswal, J. and Bihari, S. (2020). Role of Connectedness to Nature and Perceived Environmental Responsibility on Green Purchase Behaviour. Asian Journal of Business Research. (ABDC- C Category, Scopus)
• Sahu, S., & Jaiswal, J. (2019). Role of Mobile Technology in Emergency Medical Services: A Review. SAMVAD, 18, 110-116. (UGC listed)
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