• Karnavati University Garba Mahotsav. Click here to Book Now
  • UID Admissions 2024-25 Application Window Open CLICK HERE to Apply Call 9266663225 to know more.
  • KU Admissions FEE Payment Click Here
  • Karnavati University invites applications for teaching positions Click here for details

KUAT 2022-23 Admissions Open Now! Click here to apply +91 9667048555

Announcement Admission
circle shape page background

Jayshree Jaiswal

Profile of Jayshree Jaiswal

Education Qualification
Ph.D. (Pursuing), M.B.A. (Marketing), B.E. (Electrical)
Marketing Management
Area of Research Interest:
Marketing, Sustainability, Consumer Behaviour
Jayshree Jaiswal is currently working as an Assistant Professor, United World School of Business. She is a PhD scholar at Institute of Management, Nirma University. She has earned Management degree specializing in Marketing and Bachelors of Engineering in Electrical. Her research interests are green marketing, consumer behavior, innovation adoption and sustainable development. She has 5+ years of experience with leading organizations like IIMA, Gujarat Chamber of Commerce & Industry and MICA. She has also served as a Visiting Faculty at IBS Ahmedabad and Amity, Ahmedabad.
Received a Best Paper Award at EMCB Conference 2019
• Jaiswal, J., Tiwari, A. A., Gupta, S., & Agarwal, R. (2022). Frugal innovation: A structured literature review of antecedents, enablers, implications and directions for future research. Innovation, 332-361.
• Jaiswal, J. (2020). A Conceptual Framework to Understand the Role of Anthropomorphism in Driving Circular Economy. Academy of Marketing Studies Journal, 24(1). (ABDC- B Category)
• Jaiswal, J. and Bihari, S. (2020). Role of Connectedness to Nature and Perceived Environmental Responsibility on Green Purchase Behaviour. Asian Journal of Business Research. (ABDC- C Category, Scopus)
• Sahu, S., & Jaiswal, J. (2019). Role of Mobile Technology in Emergency Medical Services: A Review. SAMVAD, 18, 110-116. (UGC listed)