Programmes

Dr. Kumar Saurav

Profile of Dr. Kumar Saurav

Education Qualification
Ph.D., M.B.A and B.Tech
Specialization:
Marketing and Finance
Area of Research Interest:
Brand development
Experience:
Dr. Kumar Saurav has been working as an Assistant Professor since last seven years and has got aggregate experience of more than eleven years which includes both Industry and academics. At his earlier work place he has designed and framed the syllabus and has been instrumental in the inception of the MBA course. At his present work place he is mentoring students and helping them in becoming Industry ready.
Achievements:
• Qualified UGC NET
• Attained FDP conducted by the University of Arni, (HP)

Publications
• Saurav, K (2022). “Attaining Brand Democracy through the Social Media: A Case Study of Edu-Tech Unicorn Physics Wallah” in Khemka, M, Sahu, T.N and Ghosh, S (ed.), Indian Business @75: Research on Trends and Prospects, Allied Publishers, Delhi
• Saurav, K (2018). “An overview of Brand equity”, Journal of Management research, September, vol VI, ISSN 2319-2429
• Saurav, K (2019), “Consumer Behavior in Online Shopping” Journal of Management research, January, vol VI ISSN 2319-2429
Conference Presentation
• Presented paper in the 22nd International seminar on Recent trends of Diversity (Interdisciplinary) organized by Institute of Social Development and Research, Ranchi
• Presented a paper in Centenary Year International conference of Indian Economic Association at Bodh Gaya, Bihar
• Presented a Paper in the 19th Annual Conference of Economic Association of Bihar.

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