|Information Systems, Operations Management and Digital Marketing|
|Area of Research Interest:|
|Digital Marketing and Analytics|
|Ms. Soumi Chakraborty has been into academia for half a decade after few years of industry exposure. She has taught subjects like Statistics and Operations Research in the past. In her current role, she teaches multidisciplinary subjects like Information Systems, Operations Management and Digital Marketing. She is keen towards updating herself about the recent developments in technology and its application in management. Apart from teaching core subjects, she is actively involved in student development activities and ensures that students are well-equipped with the skills required to become successful managers.|
|• Certified Digital Marketer from Digital Vidya, Google and Hubspot.
• Certificates from various organizations for completing online Faculty Development Program from premier Indian organizations like IIM Ahmedabad and IIM Vishakapatnam
|Chakraborty, S (2022). “Role of social media Marketing (YouTube & Instagram) for promoting tourism in Eastern India” in Khemka, M, Sahu, T.N and Ghosh, S (ed.), Indian Business @75: Research on Trends and Prospects, Allied Publishers, Delhi|
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