Crazy Jar is envisioned to be a brand
launching a series of premium kitchen jars meant for the high-end market
segment. The product brief was an open one for the choice of material
combinations and the branding was to be done accordingly. The result was a fusion
of multiple materials with crazy but luxury kitsch.
About the Logo
Typeface used: Phosphate.
The logo is simple; it shows an edgy sense to the whole brand. It has a sense of aspirational, upmarket craziness to it.
Handmade Print
This print is an exploration with horizontal brush strokes with crayons using different colors giving it a sense of high energy, fun, youthfulness and positivity. The artwork has then been digitized and used as a print.
Packaging
The packaging brief was to keep it elite, fun, colorful & upmarket- for premium teas or other edible substances. I decided to combine ceramics/ stoneware clay, glass & wood. These elements are flag bearers of style and class. The glass allows the customer to see the product inside; stoneware reflects a sense of timeless durability while wood reflects class.
The Final Product
The final product is simple, cool, colorful, worth
displaying & aspirational.
Stoneware & glass provides better chip resistance
and durability. Canisters are dishwasher safe while lids are hand wash only.
Product Dimensions:
Large: 7.75″ diameter x 9.5″H;
Medium: 6″ diameter x 7.25″H;
Small: 4.625″ diameter x 4.75″H
Stoneware provides the perfect balance between weight, durability and thickness. It’s also highly durable. It is topped by a borosilicate glass. It is topped by a compacted teak wood lid which has the logo laser etched on its rim. The sides of the stoneware section are printed with the digitized handmade print and given a transparent glazing for further protection.
Author:
Abhrojit Boral, Assistant Professor, School of Communication Design, Unitedworld Institute of Design (UID)
Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.
