B.Design Automobile & Transportation Design
School of Industrial Design
The ATD department has a vison for contributing to ever changing landscape of automobile design of today and future. Being clustered within the School of Industrial Design, along with other rich disciplines of Design, sets aside for multi-disciplinary learning outcomes and contributions to society and human lifestyle.
The pedagogy DNA focuses to sensitize and channelize the passionate energy of the young learners, to the world of appreciation of form and aesthetic values of vehicle design, through a rigorous hands-on approach, and equip them to be able to generate exhilarating concepts that is appropriate to the running trends of automotive design. The pedagogy goes one step ahead in addressing one of the key challenges of today, of conjoining the trending mobility technologies with styling skills, aimed at reimagining and creating innovative mobility solutions in contemporary world, pushing the students to think as the new creative entrepreneurs.
Why study Automobile and Transportation Design at UID?
- The course focuses on all pertinent automobile design specific skills at very early stage in the programme.
- Project based learning allows for learning from real life scenarios, allows exposure to interdisciplinary challenges, system design and design management.
- Strong hands on learning approach on automotive design processes – clay modeling, sketching, digital sketching and rendering, surface modeling, prototyping techniques, CMF.
- Plethora of choices to experiment with on prototyping methods and materials, by combining strength of allied design studio facilities with automotive clay studio.
- State of the art facilities, that support the ATD curriculum – the Cintiq studio, Clay studio, comprehensive Class A surface modeling techniques, facilitation and digital realization facilities, access to workshops of the wood, metal, 3D printing and paint studio.
Course Structure
- Design and Cultural Studies - 1
- Communication Skills - 1
- Drawing
- Basic Design - 1
- Material Exploration
- People and Environment
- History of Automobile and Related Technology
- Automotive Sketching - 1
- Model Making (Paper)
- Model Making (Industrial Clay)
- Form Studies
- Computer-Aided Surfacing : Alias - 1
- Automotive Technologies
- Communication Skills - 2
- Introduction to Automotive Ergonomics
- Advance Automotive Sketching
- Computer-Aided Surfacing : Alias -2
- Basic of Automotive Surfaces and Line
- Form Transition: Speed Form & Clay Modelling
- Vehicle Brand Analysis
- Elective - 1
- Automotive Sketching & Advanced Marker Techniques
- Computer-Aided Surfacing : Alias - 3
- Technical Studies (Automotive Systems)
- Nature and Form
- Vehicle Packaging and Interior
- Advanced Automotive Sketching (Wacom / Cintique) - 1
- Computer-Aided Surfacing : Alias - 4
- Vehicle Standards & Norms
- Aerodynamics of Ground Vehicle
- Vehicle Facelift (Vehicle Graphics)
- Collective Transportation
- Elective - 2
- Vehicle for Special Needs
- Advanced Automotive Sketching (Wacom / Cintique) - 2
- Computer-Aided Surfacing : Alias - 5
- Colour Finishes & Material
- Industry-Internship
- Design Management
- Sustainable Transportation
- System Design
- Graduation Project
Areas of Mastery
– Colour and Trim
– Digital Sculpting Concept Modelling and Class-A Modelling
– Two Dimensional Representation Techniques
Career Prospects
The student leaves, with independence to narrow down to specific interest areas within the stream, gaining critical thinking along, expertise to work within constraints for need of evolving socio cultural lifestyles and industry needs. He or she could work in independent automotive design studios, OEMs, transportation system design firms or practice on his/her own. At the end of the course the students should be able to pursue exciting careers such as Vehicle Interior Designer, Colour Material Finish Trim Designer, Vehicle Exterior Designer, Vehicle Accessory Designer, Class A surface modeler, Digital Sculptor, Clay modeler, Transportation system architect.
Learning Model of B.Design Automobile and Transportation Design
The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.
At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.
Automobile & Transportation Design
(School of Industrial Design)
Automobile & Transportation Design
Harish CB
Head of Department and Associate ProfessorM.Des. - Industrial Design (IDC, IIT Bombay), B.Tech. - Computer Science & Engineering (College of Engineering - Chengannur)
Harshil Dharia
Assistant ProfessorPG Diploma in Digital Modelling (Digital Sculpting) (DYPDC, Pune); Diploma in Automobile Engineering (PIET, Baroda)
Rakesh Sharma
Assistant ProfessorB.A., Rajasthan Univ. ITI (Carpentry), Directorate of Technical Education, Jodhpur
Mr Ramandeep Singh, Renault
Mr Akshay Pardeshi, Ducati
Mr Rajesh Kutty, Bentley Motors
The Department organizes workshops at regular intervals that enlightens an aspiring transportation designer, with industry practices and processes and professional deliverables in a design studio. This is a platform for the students to interact with professionals and work along, be guided on honing the skills to deliver at professional level. The student in process gains knowledge on inner strengths and presentation techniques as well in the journey. Eminent designers of Two wheeler design, four wheeler design have interacted so far with the students, imparting incredible exposure through intense sessions that continue to over three days at least. There is a lot of excitement, fun and learning added in the process.
Testimonials
- Srinidhi
Sem.IV, VC - UID
UID is a well-known and growing institute where academics are taken seriously. It has a beautiful and aesthetic campus I have fallen in love with. The atmosphere is made conducive to learning and the exposure we receive here through the conversations at KU and master classes is amazing. And most of all the campus is absolutely safe and ragging free. 🙂 so far it has been a great place to learn and grow as a designer! — Srinidhi Sem 04, Visual Communication
- Aafreen Chaudhary
Sem.IV, VC - UID
UID is more than an educational institute for me, it is home and has given me a sense of belonging and safety. It has been a great platform for me to recognize my true potential and my talent. There is a constant support from our faculty that is highly experienced, the well – equipped workshops and labs help us bring our ideas to life. The exposure we get from guest lectures to industrial visits and cultural events and fests is what makes us balanced individuals. — Â Aafreen Chaudhary Sem 04, Visual Communication
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