School of Industrial Design

The ATD department has a vison for contributing to ever changing landscape of automobile design of today and future. Being clustered within the School of Industrial Design, along with other rich disciplines of Design, sets aside for multi-disciplinary learning outcomes and contributions to society and human lifestyle.

The pedagogy DNA focuses to sensitize and channelize the passionate energy of the young learners, to the world of appreciation of form and aesthetic values of vehicle design, through a rigorous hands-on approach, and equip them to be able to generate exhilarating concepts that is appropriate to the running trends of automotive design. The pedagogy goes one step ahead in addressing one of the key challenges of today, of conjoining the trending mobility technologies with styling skills, aimed at reimagining and creating innovative mobility solutions in contemporary world, pushing the students to think as the new creative entrepreneurs.

Why study Automobile and Transportation Design at UID?

• The course focuses on all pertinent automobile design specific skills at very early stage in the programme.
• Project based learning allows for learning from real life scenarios, allows exposure to interdisciplinary challenges, system design and design management.
• Strong hands on learning approach on automotive design processes – clay modeling, sketching, digital sketching and rendering, surface modeling, prototyping techniques, CMF.
• Plethora of choices to experiment with on prototyping methods and materials, by combining strength of allied design studio facilities with automotive clay studio.
• State of the art facilities, that support the ATD curriculum – the Cintiq studio, Clay studio, comprehensive Class A surface modeling techniques, facilitation and digital realization facilities, access to workshops of the wood, metal, 3D printing and paint studio.

Course Structure

Areas of Mastery

– Colour and Trim
– Digital Sculpting Concept Modelling and Class-A Modelling
– Two Dimensional Representation Techniques

Career Prospects

The student leaves, with independence to narrow down to specific interest areas within the stream, gaining critical thinking along, expertise to work within constraints for need of evolving socio cultural lifestyles and industry needs. He or she could work in independent automotive design studios, OEMs, transportation system design firms or practice on his/her own. At the end of the course the students should be able to pursue exciting careers such as Vehicle Interior Designer, Colour Material Finish Trim Designer, Vehicle Exterior Designer, Vehicle Accessory Designer, Class A surface modeler, Digital Sculptor, Clay modeler, Transportation system architect.