B.Design Automobile & Transportation Design

The programme focuses on skills specific to automotive at very early stage viz. automobile sketching, learning styling cues, surface modelling, clay modelling,  thereafter the design process follows, in context of automotive design, that includes abstracting, applying aesthetic values to conceptualizing visually appealing forms, combined with exposure to potent strands of user centric and utilitarian approaches. The constant exposure to industry trends, practices in classroom teaching model, are very hands-on in nature, thus equilibrating the aspects of excitement and passion, as part of the learning experience.

School of Industrial Design
The ATD department has a vision for contributing to ever changing landscape of automobile design of today and future. Being clustered within Industrial Design, along with other rich disciplines of Design, sets aside for multi-disciplinary learning outcomes and contributions to society and human lifestyle. The pedagogy is designed to address one of the key challenges of today, of conjoining the trending mobility technologies with styling skills, aimed at imagining and creating innovative mobility solutions in contemporary world.

Why study Automobile and Transportation Design at UID?

  • The course focuses on all pertinent automobile design specific skills at very early stage in the programme.
  • Project based learning allows for learning from real life scenarios, allows exposure to interdisciplinary challenges, system design and design management.
  • Strong hands on learning approach on automotive design processes – clay modeling, sketching, digital sketching and rendering, surface modeling, prototyping techniques, CMF.

Course Structure

  • Design and Cultural Studies - 1
  • Communication Skills - 1
  • Drawing
  • Basic Design - 1
  • Material Exploration
  • People and Environment
  • History of Automobile and Related Technology
  • Automotive Sketching - 1
  • Model Making (Paper)
  • Model Making (Industrial Clay)
  • Form Studies
  • Computer-Aided Surfacing : Alias - 1
  • Automotive Technologies
  • Communication Skills - 2
  • Introduction to Automotive Ergonomics
  • Advance Automotive Sketching
  • Computer-Aided Surfacing : Alias -2
  • Basic of Automotive Surfaces and Line
  • Form Transition: Speed Form & Clay Modelling
  • Vehicle Brand Analysis
  • Elective - 1
  • Automotive Sketching & Advanced Marker Techniques
  • Computer-Aided Surfacing : Alias - 3
  • Technical Studies (Automotive Systems)
  • Nature and Form
  • Vehicle Packaging and Interior
  • Advanced Automotive Sketching (Wacom / Cintique) - 1
  • Computer-Aided Surfacing : Alias - 4
  • Vehicle Standards & Norms
  • Aerodynamics of Ground Vehicle
  • Vehicle Facelift (Vehicle Graphics)
  • Collective Transportation
  • Elective - 2
  • Vehicle for Special Needs
  • Advanced Automotive Sketching (Wacom / Cintique) - 2
  • Computer-Aided Surfacing : Alias - 5
  • Colour Finishes & Material
  • Industry-Internship
  • Design Management
  • Sustainable Transportation
  • System Design
  • Graduation Project

Career Prospects

The ATD department has a vision for contributing to ever changing landscape of automobile design of today and future. Being clustered within Industrial Design, along with other rich disciplines of Design, sets aside for multi-disciplinary learning outcomes and contributions to society and human lifestyle. The pedagogy is designed to address one of the key challenges of today, of conjoining the trending mobility technologies with styling skills, aimed at imagining and creating innovative mobility solutions in contemporary world.

Learning Model of B.Design Automobile and Transportation Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

SCHOOL OF INDUSTRIAL DESIGN

Industrial Design

G. A. Vikram

Head of Department, School of Industrial Design

Professional Education Programme in Industrial Design, NID

Lisa Perrine Brown

Associate Professor

MFA Product Design & Fiber (Cranbrook Academy of Arts), Continuing Education, Textile Design:Weaving & Print Making, (Konstfack), BFA, Toy Design & Illustration, (Fashion Institute of Technology)

Dr. Naveen Kumar

Associate Professor

Ph.D. Human Computer Interaction Design (IIT Delhi); M.Tech., Instrumentation Engineering (NIT Kurukshetra); B.Tech., Instrumentation Technology (USIC)

Shhyam Prajapati

Associate Professor

Master of Design (IIT Guwahati), B.E. Mechanical (SSBT Clg of Eng. Jalgaon Maharashtra)

Udit Bhattacharya

Assistant Professor

Master of Product Design (NID), Bachelor of Tech. (Mech. Eng. (Manav Rachna International Uni.)

Abhineet Kaushik

Assistant Professor

Bachelors in Transportation Design, Italy

Shrikant Ghode

Assistant Professor

Master of Product Design (NID), Bachelor of Engineering (Shivaji University Kolhapur)

Sagar Joshi

Assistant Professor

Post Graduate in Product Design from MIT

Automobile & Transportation Design

Harish CB

Head of Department and Associate Professor

Master in Product Design (IIT Bombay), B.Tech. - Computer Science & Engineering (College of Engineering - Chengannur)

Sharad Shetty

Assistant Professor

M.Sc. Tech. (Manipal University), B.E. (Mumbai University)

Harshil Dharia

Assistant Professor

Diploma in Automobile Engineering; Post Graduate Diploma in Digital Modeling

Rakesh Sharma

Assistant Professor

BA, Rajasthan Univ. ITI (Carpentry), Directorate of Technical Education, Jodhpur

Gaurav Prabhu

Assistant Professor

B.Des. in Transportation Design

Mr Ramandeep Singh, Renault
Mr Akshay Pardeshi, Ducati
Mr Rajesh Kutty, Bentley Motors

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment thatprovide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.