B.Design Interaction Design

B.Design Interaction Design

Interaction Design specialization focuses on designing interactions for the physical, cognitive and social environments using New Media and emerging technologies. The programme builds on experimentation based learning of how people perceive, understand, use and experience interactive objects, digital environments and spaces. Drawing on an interdisciplinary approach bringing together product design, visual communication, information architecture, cognitive psychology and computer science, the course involves exploration of alternatives, pushing the envelope of what is known. Students are mentored in working collaboratively in groups to solve design problems. Through seminar papers, competitions, internships, graduation projects and incubation labs, the programme builds in industry exposure and integration with academic structures.

School of Industrial Design
Industrial Design deals with products, services and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities and people. Our focus is on designing products, systems and services that make life easier. At the School of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end-user and have contextual insight. Our new B. Des. in Interaction Design has been programmed and launched in response to the needs of users and Industry.

Why study Interaction Design (IxD) at UID?

UID offers a specialized IxD course for four years culminating in the award of a B. Des Degree. A dedicated faculty with experience in IxD from industry transmit learning through in-depth theory and hands-on practice in well-equipped labs, purpose built for the subject. With its close links with professional bodies like IxDA and inputs from a stellar array of industry experts, high class infrastructure and a wonderful learning environment, UID is a natural choice for aspirants of IxD in India.

Programme Philosophy

The landscape of Design is a rich interlacing of products, systems, services, communication and immersive experiences, with evolutionary change happening at such a rapid pace that the very structures that underpin its spiraling growth serve as take-off points into the unknown, making for a continually mutating model of education. Traditional design education, based on hallowed tenets that have emerged from the Industrial Revolution, progressed through the ‘Industrial age’ into the ‘Information age’, the ‘Communication age’, and is now immersing itself in the ‘Experience age’, where users interact with their environment and all that is within it in totally new ways, where the environment interacts with users and products (the term ‘products’ used as broadly as possible), where products engage with users, and each other, creating a vast spectrum of interactions. Whereas the earlier realms of design dealt how products are used, where the material as opposed to the immaterial was central, they now deal with how products are ‘experienced’ and have increasingly ventured into the intangible and the virtual, the brave new world of human-machine communication and artificial intelligence.

Course Structure

The course spans eight semesters, the first two being foundation semesters with emphasis on developing requisite skills for design practice and understanding of the process of design. Subsequent semesters take a student through specific IxD related courses spanning Human Computer Interaction, Usability Design, Information Architecture, Testing, Computing, Ethnography, Mobile applications, Human -Robot Interaction, User Interfaces, Ergonomics, Research & Experimental Methods, Visual Communication & Industrial Design methods, future trends; exposure to real-life situations through study tours and industry internships, culminating in a Graduation Project with Industry that exposes students to real-world applications and professional practice.

Students will be able to choose between broad specializations in Communication Design and Industrial Design from their fifth semester onwards. Agile learning, future forecasting and inter-disciplinary courses will however equip graduates to seamlessly fit into the myriad professional applications of Interaction Design.

Graduates of IxD can further do their Masters in HCI, AI and allied fields in the coming years. A comprehensive program is in development and will offer end to end learning at UID.

  • Design & Cultural Studies 1
  • Drawing
  • Basic Design 1
  • Material Exploration
  • Communication Skills 1
  • People and Environment
  • Design & Cultural Studies 2
  • Theory of Design Process
  • Design Drawing 1
  • Workshop Technology
  • Model Making 1
  • Solid Geometry
  • Form, Space and Structure
  • Evolution of User Interfaces
  • Form Studies
  • Basics of Ergonomics
  • Elements of Interaction Design
  • Design Drawing 2
  • Digital Design 1
  • Model Making 2
  • Multimedia Studies 1
  • Prototyping Techniques
  • User Interface Design
  • Aesthetics in Interface Design
  • Typography
  • Digital Design 2
  • Multimedia Studies 2
  • Infographics
  • Ergonomics for UI Design
  • User Research Methods
  • Information Architecture
  • Semantics for Interaction Design
  • Coding for Elements of Information Design
  • Design for User Experience
  • Usability Evaluation
  • Wire-framing & Prototyping (Portfolio Design and Documentation)
  • Elective
  • Human Machine Interaction Design & Applications
  • Voice-based Interaction Design
  • Natural User Interaction Design (NUI)
  • Affective Computing in Interaction Design
  • Visual Programming (Logo, Turtle Graphics etc.)
  • Virtual Reality in HCI Design
  • Design Management
  • Advance Design Project 1
  • Industry Internship
  • Design Research Methodology
  • Artificial Intelligence in UX Design
  • System Design Project (UXD)
  • Final Graduation Project Dissertation

Career Prospects in IxD

Interaction Design is closely allied with and indispensable in a myriad of fields including:

· Installation
· Playful experiences
· Storytelling/Film
· Culture/Issues
· Speculative/Critical
· Product design
· Communication Design
· Education
· Wearables
· Mobile applications
· Human – Robotics Interaction
· Web design
· Service Design

The role of IxD is vast and growing and will continually evolve. In India there has been an enormous demand for Interaction Design and allied jobs. To quote an expert in the field, “The market will continue to expand once we put our mind to the future ahead of us. If we make our products tangible enough for users, the scope is never ending.”

Learning Model of B.Design Interaction Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Industrial Design

Shhyambihari Prajapati

Assistant Director & Associate Professor

M.Des (IIT Guwahati), B.E. Mechanical (SSBT Clg of Eng. Jalgaon Maharashtra)

Saumitra Shrikant Vaidya

Assistant Director


Aditya Lingam

Assistant Professor

Masters in Product Design; B.E. (Mechanical)

Arunachalam Muthiah

Assistant Professor


Udit Bhattacharya

Assistant Professor

M.Des Product Design (NID), B.Tech. Mech. Eng. (Manav Rachna International Uni.)

Varshin Niranjanbhai Vala

Assistant Professor


Umang Shah

Adjunct Faculty

PdP (Aalto-yliopisto); M. Des. (IIT-K); B.E. (Auto)

Automobile & Transportation Design

Harish CB

Head of Department and Associate Professor

M.Des. - Industrial Design (IDC, IIT Bombay), B.Tech. - Computer Science & Engineering (College of Engineering - Chengannur)

Abhineet Kaushik

Assistant Professor

B.Des Transportation Design, Italy

Harshil Dharia

Assistant Professor

PG Diploma in Digital Modelling (Digital Sculpting) (DYPDC, Pune); Diploma in Automobile Engineering (PIET, Baroda)

Rakesh Sharma

Assistant Professor

B.A., Rajasthan Univ. ITI (Carpentry), Directorate of Technical Education, Jodhpur

Sharad Shetty

Assistant Professor

M.Sc. Tech. (Manipal University), B.E. (Mumbai University)

information will updated soon…

information will updated soon…