B.Design Product Design

B.Design Product Design

B.Des. programme of Industrial design focuses on designing products, systems and services that make life easier by developing creative thinking ability. it’s a balance of creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. students learn and apply user- centric insights by be becoming more empathetic.

School of Industrial Design
Industrial Design deals with products, services and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities and people. Our focus is on designing products, systems and services that make life easier. At the School of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end-user and have contextual insight. Our new B. Des. in Interaction Design has been programmed and launched in response to the needs of users and Industry.

Why study Product Design at UID?

Our curriculum encourages a broad exploration of the design practice with an emphasis on user-centered approach and design thinking and beyond. We enable our students to develop critical, technical and managerial skills that align with the contemporary conversation within the industry also Entrepreneural thinking for self-development by aligning with thought leaders in the industry. The course is focused on process-driven work that examines all aspects of industrial design from conception to implementation. We equip our students with a wide-range of design skills and thought process that allow them to articulate their design ideas and thinking.  Our exemplary infrastructure and workshops support model making and prototype building for different kinds of design briefs.

Course Structure

  • Design & Cultural Studies - 1
  • Communication Skills - 1
  • Drawing
  • Basic Design - 1
  • Material Exploration
  • People and Environment
  • Design & Cultural Studies - 2
  • Communication Skills - 2
  • Design Drawing (Visualisation Skills + Perspective + Intro to Product Sketching
  • Materials and Processes (Technology)
  • Model Making - 1
  • Solid Geometry
  • Form Space and Structure
  • Design Process - 1
  • Evaluation of Design
  • Design Drawing - 2 (Orthography)
  • Form Studies - 1
  • Digital Exposure - 1 (Rhino 2D/PS)
  • Workshop Technology
  • Model Making - 2 (Replica)
  • Typography (Graphic Input)
  • Ergonomics - 1
  • Simple Product Design Project
  • Elective - 1
  • Digital Exposure - 2
  • Form Studies - 2
  • Material and Processes - 2
  • Digital Rendering
  • Design Drawing - 3
  • Nature and Form
  • Science and Liberal Arts
  • Ergonomics - 2
  • Research Methodology
  • Form Studies - 3
  • Digital Exposure - 3
  • New Materials
  • Packaging Design
  • Techno Asthetic Detail Design
  • Elective - 2
  • Introduction to Universal Design
  • Introduction to Sustainable Design
  • Digital Exposure - 4
  • Value Engineering
  • Design and Technology
  • Ergonomics - 3
  • Interaction Design
  • Technically Complex Product Design
  • Industry Internship
  • Design Management
  • System Design
  • Graduation Project

Specialisations Offered

– Simple Product Design
– Technically Complex Products
– Systems Design
– Design for Social Impact
– Design for Sustainability

Career Prospects

During the journey of design for B. Des. Industrial Design, students starts aligning their personal interest with the industry. So, a person with Research DNA, can find themselves comfortable as a Design Researcher or UX Researcher with Industry. whereas in the domain of experience design, students may join as Interaction designer / UX designer or can contribute as an Exhibition/Retail experience designer. Many firms hire Industrial Designer for Innovation, students can help industry in an innovation of products, services or strategy by joining as Product Innovator, Strategy Design expert. Also, in manufacturing sector industrial designer can play a vital role as CMF (color material finish) designer, 3D Modeler. Students can be domain specific where they can find carrier as Lighting Designer, Toy and game designer, Medical product design expert, Furniture Product designer (mass produced furniture), Accessory designer (mass produced Footwear/ Bags/ vehicle interiors).

Learning Model of B. Des. Product Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Industrial Design

G. A. Vikram – HOD, School of Industrial Design

Head of Department, School of Industrial Design

Professional Education Programme in Industrial Design, NID; Masters in Economics

Mohd Bilal Abid

Associate Professor

Shhyam Prajapati

Associate Professor

M.Des (IIT Guwahati), B.E. Mechanical (SSBT Clg of Eng. Jalgaon Maharashtra)

L.V.N. Aditya

Assistant Professor

Masters in Product Design; B.E. (Mechanical)

Gaurav Prabhu – Assistant professor, School of Industrial Design

Assistant Professor

B.Des. in Transportation Design

Sharad Shetty

Assistant Professor

M.Sc. Tech. (Manipal University), B.E. (Mumbai University)

Udit Bhattacharya

Assistant Professor

M.Des Product Design (NID), B.Tech. Mech. Eng. (Manav Rachna International Uni.)

Automobile and Transportation Design

Harish CB – HOD Automobile and Transport Design

Head of Department and Associate Professor

M.Des. - Industrial Design (IDC, IIT Bombay), B.Tech. - Computer Science & Engineering (College of Engineering - Chengannur)

Abhineet Kaushik

Assistant Professor

B.Des Transportation Design, Italy

Harshil Dharia

Assistant Professor

PG Diploma in Digital Modelling (Digital Sculpting) (DYPDC, Pune); Diploma in Automobile Engineering (PIET, Baroda)

Rakesh Sharma

Assistant Professor

B.A., Rajasthan Univ. ITI (Carpentry), Directorate of Technical Education, Jodhpur

Ruparas Singh

Assistant Professor

B.Des. Transportation and Automobile Design (MIT institute of Design, Pune) (2017)

Satish Gokhale – Design Directions Pune
Mukul Goyal – Mukul Goyal
Somnath Dutta Roy – Idea Matrix, Mumbai

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity.  The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.


Call Now
Chat with Us