B.Design Product Design
School of Industrial Design
Industrial Design deals with products, services and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities and people. Our focus is on designing products, systems and services that make life easier. At the School of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end-user and have contextual insight. Our new B. Des. in Interaction Design has been programmed and launched in response to the needs of users and Industry.
Why study Product Design at UID?
Our curriculum encourages a broad exploration of the design practice with an emphasis on user-centered approach and design thinking and beyond. We enable our students to develop critical, technical and managerial skills that align with the contemporary conversation within the industry also Entrepreneural thinking for self-development by aligning with thought leaders in the industry. The course is focused on process-driven work that examines all aspects of industrial design from conception to implementation. We equip our students with a wide-range of design skills and thought process that allow them to articulate their design ideas and thinking. Our exemplary infrastructure and workshops support model making and prototype building for different kinds of design briefs.
Course Structure
- Design & Cultural Studies - 1
- Communication Skills - 1
- Drawing
- Basic Design - 1
- Material Exploration
- People and Environment
- Design & Cultural Studies - 2
- Communication Skills - 2
- Design Drawing (Visualisation Skills + Perspective + Intro to Product Sketching
- Materials and Processes (Technology)
- Model Making - 1
- Solid Geometry
- Form Space and Structure
- Design Process - 1
- Evaluation of Design
- Design Drawing - 2 (Orthography)
- Form Studies - 1
- Digital Exposure - 1 (Rhino 2D/PS)
- Workshop Technology
- Model Making - 2 (Replica)
- Typography (Graphic Input)
- Ergonomics - 1
- Simple Product Design Project
- Elective - 1
- Digital Exposure - 2
- Form Studies - 2
- Material and Processes - 2
- Digital Rendering
- Design Drawing - 3
- Nature and Form
- Science and Liberal Arts
- Ergonomics - 2
- Research Methodology
- Form Studies - 3
- Digital Exposure - 3
- New Materials
- Packaging Design
- Techno Asthetic Detail Design
- Elective - 2
- Introduction to Universal Design
- Introduction to Sustainable Design
- Digital Exposure - 4
- Value Engineering
- Design and Technology
- Ergonomics - 3
- Interaction Design
- Technically Complex Product Design
- Industry Internship
- Design Management
- System Design
- Graduation Project
Areas of Mastery
– Simple Product Design
– Technically Complex Products
– Systems Design
– UI/UX
– Design for Social Impact
– Design for Sustainability
Career Prospects
During the journey of design for B. Des. Industrial Design, students starts aligning their personal interest with the industry. So, a person with Research DNA, can find themselves comfortable as a Design Researcher or UX Researcher with Industry. whereas in the domain of experience design, students may join as Interaction designer / UX designer or can contribute as an Exhibition/Retail experience designer. Many firms hire Industrial Designer for Innovation, students can help industry in an innovation of products, services or strategy by joining as Product Innovator, Strategy Design expert. Also, in manufacturing sector industrial designer can play a vital role as CMF (color material finish) designer, 3D Modeler. Students can be domain specific where they can find carrier as Lighting Designer, Toy and game designer, Medical product design expert, Furniture Product designer (mass produced furniture), Accessory designer (mass produced Footwear/ Bags/ vehicle interiors).
Learning Model of B. Des. Product Design
The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.
At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.
SCHOOL OF INDUSTRIAL DESIGN
Industrial Design
Shhyambihari Prajapati
Assistant Director & Associate ProfessorM.Des (IIT Guwahati), B.E. Mechanical (SSBT Clg of Eng. Jalgaon Maharashtra)
Udit Bhattacharya
Assistant ProfessorM.Des Product Design (NID), B.Tech. Mech. Eng. (Manav Rachna International Uni.)
Automobile and Transportation Design
Harish CB
Head of Department and Associate ProfessorM.Des. - Industrial Design (IDC, IIT Bombay), B.Tech. - Computer Science & Engineering (College of Engineering - Chengannur)
Harshil Dharia
Assistant ProfessorPG Diploma in Digital Modelling (Digital Sculpting) (DYPDC, Pune); Diploma in Automobile Engineering (PIET, Baroda)
Rakesh Sharma
Assistant ProfessorB.A., Rajasthan Univ. ITI (Carpentry), Directorate of Technical Education, Jodhpur
Satish Gokhale – Design Directions Pune
Mukul Goyal – Mukul Goyal
Somnath Dutta Roy – Idea Matrix, Mumbai
UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.
Testimonials
- Prachi Desai
Faculties here are truly the best be it simply guiding, to helping us envision our own projects, to helping us learn and explore new things, to helping us grow. They have been extremely supportive and have always been there to put us on the right track. If we have worked hard, they will work even harder giving us constructive criticism to make our work more accurate and perfect. They encourage us to transform our vision to reality. They are definitely moulding us to be better designers, to survive in the industry and pushing us to achieve greater heights. Without their constant motivation, and appreciation, our work wouldn’t be as refined as it is. We hope to learn much more throughout this course and thrive to achieve the best with their guidance. — Prachi Desai PG Sem 04, Interior Design
- Amruta Deoda
Learning experience at UID is worth experiencing. From interesting presentations and site visits, practical knowledge can be pursued here. A student’s mind gets broadened as we get spectacles to observe things in a designer’s way. We are taught how to apply theoretical knowledge in a practical way. The way of learning becomes interesting when it comes to group projects. It enhances leadership qualities, group interactions and individualistic approach. We get to learn from everyone’s opinion. Modules are organised in a proper manner which creates a link to the assignments. Modules are not only assignment oriented but also future oriented. We are taught to learn from our follies. We are examined on daily basis and get feedbacks of how we can improve. Sleepless nights and hectic schedules with lots of hard work pays off. — Amruta Deoda UG Sem 06, Interior Design
- Garima Muthiyan
Life at UID is totally different from where I grew up, meeting people I never would have encountered in my home town. This place provided me with a well-rounded education in a collaborative environment and the outstanding opportunity to engage with other students and work together during events and study trips. The overall experience till date has been intellectual yet zestful at the same time. — Garima Muthiyan UG Sem 06, Interior Design
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