School of Industrial Design
Industrial Design deals with products, services and systems addressing usability, form, function, aesthetics, material, technologies, and sustainability. Our students explore creative thinking and problem-solving processes to bring value to companies, communities and people. Our focus is on designing products, systems and services that make life easier. At the School of Industrial Design, we balance creativity, technology, cultural concerns, and environmental needs, exploring materials, production techniques, aesthetics, the emerging fields of Human Computer Interaction (HCI), Artificial Intelligence, and social issues in both local and global contexts. We encourage our students to create solutions that are empathetic to the end-user and have contextual insight. Our new B. Des. in Interaction Design has been programmed and launched in response to the needs of users and Industry.

Why study Product Design at UID?

Our curriculum encourages a broad exploration of the design practice with an emphasis on user-centered approach and design thinking and beyond. We enable our students to develop critical, technical and managerial skills that align with the contemporary conversation within the industry also Entrepreneural thinking for self-development by aligning with thought leaders in the industry. The course is focused on process-driven work that examines all aspects of industrial design from conception to implementation. We equip our students with a wide-range of design skills and thought process that allow them to articulate their design ideas and thinking.  Our exemplary infrastructure and workshops support model making and prototype building for different kinds of design briefs.

Course Structure

Areas of Mastery

– Simple Product Design
– Technically Complex Products
– Systems Design
– UI/UX
– Design for Social Impact
– Design for Sustainability

Career Prospects

During the journey of design for B. Des. Industrial Design, students starts aligning their personal interest with the industry. So, a person with Research DNA, can find themselves comfortable as a Design Researcher or UX Researcher with Industry. whereas in the domain of experience design, students may join as Interaction designer / UX designer or can contribute as an Exhibition/Retail experience designer. Many firms hire Industrial Designer for Innovation, students can help industry in an innovation of products, services or strategy by joining as Product Innovator, Strategy Design expert. Also, in manufacturing sector industrial designer can play a vital role as CMF (color material finish) designer, 3D Modeler. Students can be domain specific where they can find carrier as Lighting Designer, Toy and game designer, Medical product design expert, Furniture Product designer (mass produced furniture), Accessory designer (mass produced Footwear/ Bags/ vehicle interiors).