B.Design Visual Communication (Graphics)

B.Design Visual Communication (Graphics)

The curriculum for the B.Des. Programme inculcates from the very beginning, the importance of design process and critical thinking. Structured to give the students adequate learning both conceptually and skills.

The Programme envisions that by the end of the course, students are not only trained and equipped with their professional learning, they are also sensitized and nurtured to be good, empathetic and ethical participants of a vibrant design community of the future who can bring about a change in the quality of life and create a sustainable new world.

School of Communication Design
UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Visual Communication (Graphics) at UID?

  • The course creates and ability for the student to think out of the box and have divergent ways of thinking
  • A process driven curriculum gives students knowledge, through design thinking and experiential learning. 
  • Well designed & equipped studios for conducive learning, State of the art digital Infrastructure with modern technologies such as AR/VR lab, Cyntiq Systems, Interactive Smart Tables
  • Experienced group of highly qualified faculty

Course Structure

  • Design & Cultural Stuies - 1
  • Communication Skills - 1
  • Drawing
  • Basic Design - 1
  • Material Exploration
  • People and Environment
  • Photography - 1
  • Film Appreciation
  • Advance Design Fundamentals
  • Solid Geometry
  • Communication Skills - 2
  • Space, Form and Structure
  • Photography - 2
  • Elements of Typography
  • Elements of Ethnography
  • Creative Concept Writing
  • History of Communication Design
  • Design for Print
  • Creative Image Building
  • Visual Ergonomics
  • Illustration
  • History of Advertising
  • Promotional Design
  • Design for Digital Domain
  • Design Project - 1
  • User Experience Design (UX)
  • Infographics
  • Motion Graphics
  • Design for Spatial Intervention
  • History of Packaging
  • Elective - 2
  • Packaging Design
  • Design Project - 2
  • User Interface Design
  • Narratives and Visual Culture
  • Design for Social Responsibility
  • Visual Identity and Branding
  • Documentation, Portfolio and CV
  • Design Project - 3
  • Industry - Internship
  • Entrepreneurship and Business Development
  • Design Project - 4
  • Graduation Project

Areas of Mastery

– UI/UX & Digital Design
– Branding, Publication and Advertising

Career Prospects

  • This course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, print & publishing or related fields.
  • It opens up job opportunities in major upcoming design domains such as UX/UI, Digital Marketing, Brand management, Exhibition Design, Etc.
  • Opportunities in entrepreneurship and higher studies

Learning Model of B.Design Visual Communication (Graphics)

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Visual Communication (Graphics)

Lolita Dutta

Associate Director

M.Des Visual Communication (Exhibition Design), NID

Rahul Bhattacharya

Associate Professor

M.F.A. (MS University), B.F.A. (MS University)

Abhrojit Boral

Assistant Professor

M.A. (University for the Creative Arts); B.Des (NIFT)

Hardik Pancholi

Assistant Professor

PG Diploma (Applied Arts-Specialization in Illustration), MS University, Baroda Diploma (Applied Arts), Sheth C.N. College of Fine Arts, Ahmedabad

Rajeev Kumar

Assistant Professor

B.Des Fashion Design (NIFT, Mumbai), Degree in Fine Arts (Chitra Visharad, Lalit Kala Mahavidayla Chandigardh Uni.)

Sambit Pradhan

Assistant Professor

PG Diploma Lifestyle Accessories (NID) B.Arch, College of Engineering & Technology, Bhubaneshwar

Sundar Mahalingam

Assistant Professor

B.Sc. VC (Bharatiyar Uni., Coimbatore)

Yatra Khan

Assistant Professor


Sumedha Garg

Adjunct Faculty

Masters in Narrative Environment (Central Saint Martin, London)

Animation & Motion Graphics

Debjani Mukherjee

Additional HoD

Ph.D., M. Des., B.Sc. | Research Scholar at IDC - IIT Mumbai

Anjali Nayar

Assistant Professor


Hirock Roy

Assistant Professor

B.F.A., Applied Arts (Lalithkala, Mysore); Autodesk Certification, 3ds Max and Maya; Visharad in Hindustani Classical Music

R Seshadri Ayengar

Assistant Professor

B.Sc., Multimedia & Animation (MS University)

Rohit Karan Dabhi

Adjunct Faculty

Supriya Tirkey

Adjunct Faculty

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.