B.Design Visual Communication (Graphics)

The curriculum for the B.Des. Programme inculcates from the very beginning, the importance of design process and critical thinking. Structured to give the students adequate learning both conceptually and skills.

The Programme envisions that by the end of the course, students are not only trained and equipped with their professional learning, they are also sensitized and nurtured to be good, empathetic and ethical participants of a vibrant design community of the future who can bring about a change in the quality of life and create a sustainable new world.

B.Design (B.Des.) Visual Communication (Graphics) is offered as part of School of Communication Design

School of Communication Design
UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Visual Communication (Graphics) at UID?

The course creates and ability for the student to think out of the box and have divergent ways of thinking
A process driven curriculum gives students knowledge, through design thinking and experiential learning.
Well designed & equipped studios for conducive learning, State of the art digital Infrastructure with modern technologies such as AR/VR lab, Cyntiq Systems, Interactive Smart Tables
Experienced group of highly qualified faculty

Course Structure

Semester 1

Design & Cultural Stuies - 1
Communication Skills - 1
Drawing
Basic Design - 1
Material Exploration
People and Environment

Semester 2

Photography - 1
Film Appreciation
Advance Design Fundamentals
Solid Geometry
Communication Skills - 2
Space, Form and Structure

Semester 3

Photography - 2
Elements of Typography
Elements of Ethnography
Creative Concept Writing
History of Communication Design
Design for Print
Creative Image Building

Semester 4

Visual Ergonomics
Illustration
History of Advertising
Promotional Design
Design for Digital Domain
Design Project - 1

Semester 5

User Experience Design (UX)
Infographics
Motion Graphics
Design for Spatial Intervention
History of Packaging
Elective - 2
Packaging Design
Design Project - 2

Semester 6

User Interface Design
Narratives and Visual Culture
Design for Social Responsibility
Visual Identity and Branding
Documentation, Portfolio and CV
Design Project - 3

Semester 7

Industry - Internship
Entrepreneurship and Business Development
Design Project - 4

Semester 8

Graduation Project

Specialisations offered

– UI/UX & Digital Design
– Branding, Publication and Advertising

Career Prospects

This course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, print & publishing or related fields.
It opens up job opportunities in major upcoming design domains such as UX/UI, Digital Marketing, Brand management, Exhibition Design, Etc.
Opportunities in entrepreneurship and higher studies

Learning Model of B.Design Visual Communication (Graphics)

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

SCHOOL OF COMMUNICATION DESIGN

Visual Communication (Graphics)

Lolita Dutta

Associate Director and Professor

M.Des Visual Communication (Exhibition Design), NID

Rahul Bhattacharya

Associate Professor

M.F.A. (MS University), B.F.A. (MS University)

Stephan Saaltnik

Associate Professor

Abhrojit Boral

Assistant Professor

M.A. (University for the Creative Arts); B.Des (NIFT)

Hardik Pancholi

Assistant Professor

PG Diploma (Applied Arts-Specialization in Illustration), MS University, Baroda Diploma (Applied Arts), Sheth C.N. College of Fine Arts, Ahmedabad

Nayna Yadav

Assistant Professor

M.Des Communication Design (IIT Mumbai) , B.Des Industrial Design (Symbiosis)

Rajeev Kumar

Assistant Professor

B.Des Fashion Design (NIFT, Mumbai), Degree in Fine Arts (Chitra Visharad, Lalit Kala Mahavidayla Chandigardh Uni.)

Sambit Pradhan

Assistant Professor

PG Diploma Lifestyle Accessories (NID) B.Arch, College of Engineering & Technology, Bhubaneshwar

Sunder Mahalingam

Assistant Professor

B.Sc. VC (Bharatiyar Uni., Coimbatore)

Honey Panchal

Adjunct

M.F.A. (University for the Creative Arts, UK); Professional Educational Diploma in Photography Design (NID); B.V.A. (MS University, Baroda)

Arun Chanchal

Lecturer

Master in Graphic Design (NID), B.Arch. (Dr. APJ Abdul Kalam Tec. Uni., U.P.)

Animation & Motion Graphics

Naresh Bathula

Assistant Professor

M.Des., Animation Film Design (NID); B.F.A., Visual Communication in Painting (JNU Delhi)

Prakash Moorthy

Professor & Head of Department

M.F.A. (M.S. University Baroda); B.F.A. (University of Kerala); Diploma (Maters) in Visual Communication & Animation Design (NID)

Atreye Dutta

Assistant Professor

Bachelor's in Multimedia, Animation & Film Making, (St. Xavier's College Kolkata)

Hirock Roy

Assistant Professor

B.F.A., Applied Arts (Lalithkala, Mysore); Autodesk Certification, 3ds Max and Maya; Visharad in Hindustani Classical Music

Sheshadri Ayengar

Assistant Professor

B.Sc., Multimedia & Animation (MS University)

Esha Katiyar

Lecturer

Master in Film and Video Communication, Film Making (NID)

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.

View Brochure

Previous Year’s Sample Papers

Admission Call:

+91 9266663225

Testimonials

- Srinidhi

UID is a well-known and growing institute where academics are taken seriously. It has a beautiful and aesthetic campus I have fallen in love with. The atmosphere is made conducive to learning and the exposure we receive here through the conversations at KU and master classes is amazing. And most of all the campus is absolutely safe and ragging free. 🙂 so far it has been a great place to learn and grow as a designer! — Srinidhi Sem 04, Visual Communication

- Aafreen Chaudhary

UID is more than an educational institute for me, it is home and has given me a sense of belonging and safety. It has been a great platform for me to recognize my true potential and my talent. There is a constant support from our faculty that is highly experienced, the well – equipped workshops and labs help us bring our ideas to life. The exposure we get from guest lectures to industrial visits and cultural events and fests is what makes us balanced individuals. — Aafreen Chaudhary Sem 04, Visual Communication