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B.Design (Hons.) Animation and Digital Media

B.Design (Hons.) Animation and Digital Media

The Animation and Digital Media Department at UID aims at providing top notch Industry standard training in the various facets of animation. Starting from traditional 2D classical animation to the new-age VR animation, every aspect of the subject is covered. The course prepares the student to master one’s skills and understanding so that they can choose any career in the production pipeline, be it in the pre-production, production or post-production level. Independent film-making and commercial film-making both are an integral part of the training.

School of Communication Design
UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Animation and Digital Media at UID?

  • The course creates and ability for the student to think out of the box and have divergent ways of thinking
  • A process driven curriculum gives students knowledge, through design thinking and experiential learning. 
  • Well designed & equipped studios for conducive learning, State of the art digital Infrastructure with modern technologies such as AR/VR lab, Cyntiq Systems, Interactive Smart Tables
  • Experienced group of highly qualified faculty

Course Structure

  • Design & Cultural Studies - 1
  • Communication Skills - 1
  • Drawing
  • Basic Design - 1
  • Material Exploration
  • People and Environment
  • Animation Sprint
  • Introduction to Photography
  • History of Art and Design
  • Drawing for Animation
  • Acting for Animation
  • Comprehensive Composition
  • Elementary Animation
  • Communication Skills - 2
  • Sound and Music - 1
  • Illustration
  • Introduction to Typography
  • Screenplay and Visualisation
  • Editing
  • Storyboard and Animatics
  • Action Animation
  • Natural and Special Effects
  • Elective - 1
  • Film Language and Appreciation
  • Colour Sensitivity
  • Character Design & Style Treatment
  • Fundamentals of 3D Animation - 1
  • FX
  • Sound and Music - 2
  • Graphic Narrative
  • Research Methodology
  • Story telling
  • Motion Graphics
  • Experimental Animation
  • Fundamentals of 3D Animation - 2
  • Composting & VFX
  • Elective - 2
  • Animation Production & Entrepreneurship
  • Model Animation
  • Specialisation*
  • Industry -Internship
  • Classroom Project
  • Graduation Project

Areas of Expertise offered by School of Communication Design

– Graphic Design
– Exhibition Design
– Packaging Design
– Environment & Signage
– Interaction Design
– Direction & Screenplay
– Character Animation 2D & 3D
– VFX & FX
– Game Design

Career Prospects

  • This course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, print & publishing, scenic & graphic design for film or related fields.
  • It opens up job opportunities in major upcoming design domains such as UX/UI, Digital Marketing, Brand management, Exhibition Design, Etc.
  • Opportunities in entrepreneurship and higher studies  


Learning Model of B.Des. (Hons.) Animation and Digital Media

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Visual Communication (Graphics)

Lolita Dutta

Associate Director

M.Des in Exhibition Design, National Institute of Design, Ahmedabad

Dr. Sharmila Sinha

Assistant Director

PhD - IDC,School of Design, IIT Bombay BFA(Applied Arts), Faculty of Fine Arts, MS University, Baroda

Mukesh Singh - Faculty of Karnavati University

Mukesh Rajendra Singh

Assistant Director

BFA in Painting , Faculty of Fine Arts, MS University, Baroda MFA in Painting , Faculty of Fine Arts, MS University, Baroda

Riddhi Manna

Assistant Director

Graduated as a Graphic Designer, specializing in Communication Design National Institute of Design, Ahmedabad

Abhrojit Boral

Assistant Professor

MA in Graphic Design, University for the Creative Arts, UCA Epsom, UK B.Des in Fashion Design, National Institute of Fashion Technology, Kolkata

Aigars Liepens

Assistant Professor

Masters in Visual Communication, Art Academy of Latvia Bachelors in Visual Communication, Art Academy of Latvia

Hardik Jayeshbhai Pancholi

Assistant Professor

PG Diploma in Applied Arts, ( Specialisation in Illustration), MS University, Vadodara Diploma in Applies Arts, Sheth C.N.Collage of Fine Arts, Ahmedabad

Isha Gahlot

Assistant Professor

Masters of Design, Photography Design, NID, Gandhinagar, Bachelors of Design, Fashion Communication, NIFT, Delhi

Kanupriya Sharma

Assistant Professor

PG Diploma in Academic Practices, Pearl Academy, Masters in Visual Arts Maharaja Sayaji Rao University, Vadodara, Bachelors in Visual Arts University of Rajasthan

Khem Raj Kala

Assistant Professor

MBA Retail & Marketing Management, Subharti University, Meerut, Bachelors in Exhibition Design & Spatial Experience, NID, Ahmedabad

Nipan Das

Assistant Professor

Masters of Visual Art (Applied Art), MS University, Baroda, Bachelor of Fine Art in Applied Art, Govt. College of Art & Crafts, Guwahati, Assam

Salil Sakhalkar

Assistant Professor

Bachelors of Fine Arts, Sir J.J.Institute of Applied Arts, Bombay, Diploma in Computer Arts and Animation Edit Institute, Bombay


Assistant Professor

M. Design School of Communication World University of Design, Delhi Bachelor in Applied Art Bharati Vidyapeeth's College of FineArts (SPPU), Pune Diploma in Fashion Photography, JD Institute of Fashion Technology

Shatabhisha Ray

Assistant Professor

MFA - Painting, Specialized in Video and Illustration Art, Kalabhavana, Visva Bharti University BFA - Painting, Kalabhavana, Visva Bharti University - First Class

Dr. Sourav Deori

Assistant Professor

PhD (Design), IIT Guwahati, M.Des (Visual Communication), IIT Guwahati B.Eng. Computing (IT), Asia Pacific Institute Of Information Technology, Panipat

Sudip Dutta

Assistant Professor

Pursuing Masters in Visual Arts (MVA) in Creative Painting from chittorgarh, Rajasthan Post - Diploma in Painting at Faculty of Fine Art MSUB, Gujarat Diploma in Painting at , MSUB, Gujarat.

Yaatra Khan

Assistant Professor

M.Des Communication Design, Faculty of Fine Arts, MS University, Baroda B.Des Communication Design, National Institute od Design, Ahmedabad

Yuti Raman Devale

Assistant Professor

Diploma in Applied Arts L.S. Raheja School of Art BFA in Applied Arts North Maharashtra University MFA in Applied Arts, Aurangabad

Manish Solanki

Junior Faculty

Masters Degree (specialisation in Portrait Painting) M. J. College, Jalgaon, Maharashtra, Diploma in Drawing and Painting from Seth C. N. College of Fine Arts

Animation & Motion Graphics

Arun Gupta


B.A. in English Literature,University of Delhi, Delhi; Diploma in Film Direction, Film and Television Institute of India, Pune

Pradeep Patil

Assistant Director

PG Diploma Programme in Design, Animation Film Design, NID, Ahmedabad Bachelor of Applied Arts, Sir J. J. Institute of Applied Arts, Mumbai

Sachin Khankhoje

Associate Professor

Master of Fine Arts, MSUB, Vadodara; Bachelor of Fine Arts, MSUB, Vadodara; Diploma in Digital Character Animation, Vancouver Film School, Vancouver, Canada

Hirock Roy

Assistant Professor

Master of Animation and Visual Effects, Kalinga University, Raipur Bachelor of Animation and Visual Effects, Kalinga University, Raipur

Neela Tayade

Assistant Professor

B. Tech , Govt. College of Engineering, Amravati; M.Des in Animation Film Design, NID, Ahmedabad; Certification in Social Psychology, Wesleyan University, US

Prem Gunjan

Assistant Professor

Post Graduate Diploma in Film and Video Communication, NID, Ahmedabad; Master of Fine Arts, BHU, Varanasi; Bachelor of Fine Arts, BHU, Varanasi

Ravi Sachula

Assistant professor

Master of Fine Arts, North Maharashtra University, Jalgaon; Diploma in Drawing & Painting, Sheth CN College of Fine Arts, Ahmedabad

Sundar Mahalingam

Assistant Professor

M.Sc in Visual Communication, Bharathiyar University, Coimbatore; B.Sc Visual Communication, Bharathiyar University, Coimbatore

Vipul Prajapati

Assistant Professor

Master of Fine Arts, North Maharashtra University, Jalgaon ; Diploma in Drawing & painting Sheth CN College of Fine Arts, Ahmedabad

Sanjay Sankla
Sanath PC
Tara Douglas

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.



The B.Des in animation is a course that gives students knowledge in techniques of animation through design thinking and experiential learning. This four-year programme enables students to think out of the box, express their ideas, and evaluate the process critically.
A career in animation is one of the most sought-after and lucrative careers in recent times. The attractive salary packages, and the opportunities it offers make this exciting career the right choice for the students.
There are different types of animation, four of them are 2D animation, 3D animation, motion graphics, and stop motion animation. Animation enables students to think out of the box and tell stories in unique ways.
The B.Des animation course at UID is four years. The full-time course comprises eight semesters with core subjects like drawing, design & cultural studies, acting for animation, illustration, character design & style treatment, research methodology, and animation production & entrepreneurship.
The salary of an animator in India varies from company to company. It depends on the city, hands-on experience, and performance of the candidates. It is an excellent career option with lucrative opportunities in top-ranked companies.
Although they use the same software programmes like After Effects and Photoshop, there is a subtle difference in their roles. Animators generally work on illustrations like the storyboard and characters while motion graphic designers work on the setting.
There are different types of motion graphics. Some of them are product marketing, explainer video, logos, icons, UI animations, short films, titles (TV and movies), presentations, gifs, broadcasting graphics, and infographics.
To become a successful motion designer, graphic design, understanding of animation, and 3D design skills. You can pursue the course from UID as their curriculum is a perfect amalgamation of theory and practice.
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