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B.Design (Hons.) Automobile & Transportation Design

B.Design (Hons.) Automobile & Transportation Design

The four year program focuses on skills specific to automotive at very early stage viz. automobile sketching, learning styling cues, surface modeling, clay modeling, thereafter the design process follows, in context of automotive design, that includes abstracting, applying aesthetic values to conceptualizing visually appealing forms, combined with exposure to potent strands of user centric and utilitarian approaches. The constant exposure to industry trends, practices in classroom teaching model, are very hands-on in nature, thus equilibrating the aspects of excitement and passion, as part of the learning experience.

Department of Automobile and Transportation Design

The ATD department has a vison for contributing to ever changing landscape of automobile design of today and future. Being clustered within the School of Industrial Design, along with other rich disciplines of Design, sets aside for multi-disciplinary learning outcomes and contributions to society and human lifestyle.

The pedagogy DNA focuses to sensitize and channelize the passionate energy of the young learners, to the world of appreciation of form and aesthetic values of vehicle design, through a rigorous hands-on approach, and equip them to be able to generate exhilarating concepts that is appropriate to the running trends of automotive design. The pedagogy goes one step ahead in addressing one of the key challenges of today, of conjoining the trending mobility technologies with styling skills, aimed at reimagining and creating innovative mobility solutions in contemporary world, pushing the students to think as the new creative entrepreneurs.

Why study Automobile and Transportation Design at UID?

The course focuses on all pertinent automobile design specific skills at very early stage in the programme.

Project based learning allows for learning from real life scenarios, exposure to interdisciplinary challenges, system design and design management.

Strong hands on learning approach on automotive design processes – clay modeling, sketching, digital sketching and rendering, surface modeling, prototyping techniques, CMF.

Plethora of choices to experiment with on prototyping methods and materials, by combining strength of allied design studio facilities with automotive clay studio.

State of the art facilities, that support the ATD curriculum – the Cintiq studio, Clay studio, comprehensive Class A surface modeling techniques, facilitation and digital realization facilities, access to workshops of the wood, metal, 3D printing and paint studio.

Course Structure

  • Professional Communication
  • Leadership Lab-1
  • Art, Design and Culture
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools - 1
  • Design Process
  • Basic Design
  • Thinking skills
  • Discover Design in India
  • Design Criticism and Aesthetics
  • Form Space and Structure
  • Digital Tools-2
  • Automotive Design Drawing 1
  • Automotive Technologies
  • Integrated Foundation Project - Mobility Design
  • Professional Ethics
  • Programme Elective - 1 (any one)
  • Programme Elective - 2 (any one)
    1. Mixed Media Illustration Techniques
    2. Design Narratives and Presentation Techniques
    3. Doodling Techniques and Storyboarding
  • KU Open Elective - 1
  • Automotive Design Drawing 2
  • Physical Modelling 1
  • Digital Modelling 1
  • Studio: Exterior Facelift
  • History of Automobile Design
  • Contextual Design Research
  • Entrepreneurship
  • Programme Elective - 3 (any one)
  • Programme Elective - 4 (any one)
    1. Computer Aided Design
    2. Physical Model Making Techniques
    3. Automotive Graphics
  • KU Open Elective - 2(any one)
  • Digital Rendering
  • Physical Modelling 2
  • Digital Modelling 2
  • Studio: Interior Facelift
  • Vehcile Packaging and Ergonomics
  • Internatonal language -1 (any one)
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective - 5 (any one)
  • Programme Elective - 6 (any one)
    1. Class-A Surfacing Techniqies
    2. Trend Analysis and Forecasting
    3. Advanced Clay Sculpting
  • Programme Open Elective - 1 (any 1)
  • Studio : Passenger Car Design
  • Studio: Commercial Vehicle Design
  • Studio: 2 Wheeler Design
  • Automotive User Interface Design
  • Design with Virtual Reality
  • Internatonal language -2 (continuing from sem 5)
    1. German
    2. Italian
    3. Spanish
    4. French
  • Programme Elective -7 (any one)
  • Programme Elective - 8 (any one)
    1. Prototyping Techniques
    2. GI Rendering and Animation Techniques
    3. Innovative and Smart Materials
  • KU Open Elective (any one)
  • Programme Open Elective -2 (any one)
  • Research Methodology
  • Studio: Automobile Accessory Design
  • Studio: Color, Material and Finishes
  • Studio: Future Concept Design
  • Portfolio Development
  • Internship
  • Design Management
  • Studio: Brand Strategy and Product Planning
  • Studio: Alternate Mobility Design
  • Studio: New Experience Design
  • Graduation Project
  • Design Research

Areas of Mastery

– Vehicle Exterior Design
– Vehicle Interior Design
– Digital Sculpting
– Concept Modelling
– Class-A Modelling
– Colour and Trim,
– Human Machine Interface for Vehicle
– Automotive Clay Sculpting
– Vehicle Accessory Design

Career Prospects

The Automobile and Transportation Design course will provide the students to pursue exciting careers such as Car Designer (Exterior), Car Designer (Interior), Two Wheeler Designer, Commercial Vehicle Designer, Digital Modeler, CMF Designer. The aim of the programme is to prepare the students to be the future  leaders – forming a new generation of designers who have both the skill set and mind-set to operate as strategic leaders with a broad range of abilities and insight about their own ‘point-of-impact’ on an increasingly diverse industry. The programme combines theoretical and creative workshops. The majority of graduates of the programme will work in the design departments of vehicle manufacturers worldwide. 

Learning Model of B.Design (Hons.) Automobile and Transportation Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Product Design

Dr. Brajesh Dhiman

Associate Director & Professor

Ph.D Indian Institute of Technology, Guwahati, M.Design Indian Institute of Technology, Guwahati

Shyambihari Prajapati

Additional HOD - Assistant Director - Associate Professor

M.Des Design- Indian Institute of Technology, Guwahati, BE Mechanical Indian Institute of Technology, Guwahati

Manu Joshi

Associate Professor

Post Graduate Certificate in Higher Education (P.G.C.H.E.), Nottingham Trent University, U.K. Graduate from NIFT, New Delhi

Charles Laffitte

Assistant Professor

Master in UX Design, École de design Nantes Atlantique, France; MBA, IAE Nantes, France; B.Des. in Industrial Design, ISD Rubika, France

Ramesh Suthar

Associate Professor

Mechanical Drughtsman, CN Polytechnic, Ahemdabad DME (Diploma in Mechanical engineering) Government Polytechnic, Ahemdabad

Dr. Dhananjay Singh Bisht

Associate Professor

BE (ECE), Thapar Institute of Engineering & Technology, Patiala; M.Design (Product Design), PDPM IIIT, Design & Manufacturing, Jabalpur; MS (Digital Technologies),University of Michigan, Ann Arbor; Doctor of Philosophy, NIT, Rourkela

Umang Shah

Associate Professor - Adjunct Faculty

M.Des Indian Institute of Technology, Kanpur B.E. (Automobile Engineering) L.D. College of Engineering, Gujarat University

Aayush Bhingare

Assistant Professor

Masters of Industrial Design Florence Design Academy Firenze, Italy B.Des. (Industrial Design) Srishti Institute of Art, Design and Technology, Bengaluru

Aditya Lingam

Assistant Professor

M.S Product Design La Sapienza university di Roma , Italy B.Tech Mechanical, Jawaharlal Nehru Technological University, Hyderabad

Arjun Sengar

Assistant Professor

M Des (PD) National Institute of Design, Ahmedabad B Tech. (ME) Gautam Buddha Technical University, Lucknow

Dr. Arunachalam Muthiah

Associate Professor

PhD (Design)- IIT Guwahati; M.E (Product Design and Commerce) - Anna University, Chennai; B.E (Automobile engineering) - Anna University, Chennai

Nipan Das

Assistant Professor

Masters of Visual Art (Applied Art), MS University, Baroda, Bachelor of Fine Art in Applied Art, Govt. College of Art & Crafts, Guwahati, Assam

Dr. Arunita Paul

Assistant Professor

Ph.D in Design IIT Guwahati, M.Sc. in Human Physiology University of Calcutta , B.Sc. in Physiology Honours University of Calcutta

Manoj Molagamudi

Assistant Professor

M.Design (Product Design) Indian Institute of Technology, Guwahati B.Tech in Electricals and Electronics JNTU Hyderabad

Sharad Shetty

Assistant Professor

Bachelors in Electronic Engineering Mumbai University, Masters in Embedded Systems MIT Manipal

Vartika Garg

Assistant Professor

B.Des Interior Design, CEPT University in Ahmedabad, Gujarat

Kishan Chavda

Lab Instructor & Assistant Professor

Electronics and Communication Engineering,L.D. College of Engineering, Ahmedabad

Agnivesh Sharma

Assistant Professor

M.Des. in Industrial Design, IIIT, Design & Manufacturing, Jabalpur; Mechanical Engineer, Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal

Anupam Tiwari

Assistant Professor

M.Des. in Industrial Design, VIT, Tamil Nadu; B.E. in Mechanical Engineering, Chhattisgarh; PG Diploma in Piping Engineering and Design, MIT Skills, Pune; Graduate in Marine Engineering Training

Ashish Kumar

Assistant Professor

Bachelors in Fine Arts in Applied Arts (Graphics), Banaras Hindu University, Varanasi, Uttar Pradesh; M.Des. in Industrial Design (Toy & Game Design) National Institute of Design, Ahmedabad, Gujarat.

Varshin Vala

Assistant Professor

Masters in Integrated Product Design,Anant University, Ahmedabad B.Com, Gujarat University,Ahmedabad Diploma in Interior Design,Ahmedabad

Department of Automobile & Transportation Design

Navneet Kumar

Assistant Professor

Masters in Car and Transportation Design,Scuola Politecnica di Design, Milan; B.Tech in Mechanical Engineering, RTU, Kota; PG Diploma, Design & Technology University, Pune

Rakesh Sharma

Assistant Professor

B.A. University of Rajasthan, Jaipur ITI Engineering Trade (NCVT), Direcorate of Technical Education Rajasthan, Jodhapur

Harshil Manojbhai Dharia

Assistant Professor - Adjunct Faculty

PG Diploma in Digital Modelling (Digital Sculpting) (DYPDC, Pune); Diploma in Automobile Engineering (PIET, Baroda)

Ashwani Alex Pawar

Assistant Professor

M.Des. in Transport and Automobile Design, Institut Supérieur du Design Rubika Valenciennes Campus, France; B.Des. in Transport and Automobile Design, France; B.Tech in Mecahnical Engineering (Mechanical Design), Sonipat, Haryana

Department of Interaction Design

Arun Soman

Assistant Professor

M.Des. in Product Design, Priyadarshini Institute of Architecture and Design Studies, Nagpur B.Arch, School of Planning and Architecture, Vijayawada

Niral Desai

Assistant Professor - Adjunct Faculty

Executive Education, IIM, Ahmedabad; M.Des.,IIT, Kanpur; B.E. , Sardar Patel University, Anand

Parag Sarma

Assistant Professor

M.Des. in Industrial Design, NID, Ahmedabad M.V.A. in Creative Sculptures, MS University of Baroda B.F.A. in Sculptures, Indira Kala Sangit Vishwavidyalaya, Khairagarh

Sweta Raj

Assistant Professor

Master of Design (Experience Design), National Institute of Fashion & Technology, Bengaluru; Bachelor of Design (Leather Design), National Institute of Fashion & Technology, Delhi

Sabyasachi Biswas

Assistant Professor

M.Des. in Industrial Design, School of Planning and Architecture, New Delhi B.Arch., School of Planning and Architecture, New Delhi.

Mr Ramandeep Singh, Renault
Mr Akshay Pardeshi, Ducati
Mr Rajesh Kutty, Bentley Motors

The Department organizes workshops at regular intervals that enlightens an aspiring transportation designer, with industry practices and processes and professional deliverables in a design studio. This is a platform for the students to interact with professionals and work along, be guided on honing the skills to deliver at professional level. The student in process gains knowledge on inner strengths and presentation techniques as well in the journey. Eminent designers of Two wheeler design, four wheeler design have interacted so far with the students, imparting incredible exposure through intense sessions that continue to over three days at least. There is a lot of excitement, fun and learning added in the process.



The transportation design program aims at providing interdisciplinary and progressive knowledge of vehicle design that includes non-motorised transportation forms like bicycles. Whereas, automotive design deals with the design of automobiles like motor vehicles, trucks, cars, and buses.
Yes, aspirants will be eligible for an M.Des in transportation and automobile designing after a B.Des in product design from UID.
Admission into B.Des in Transportation and Automobile Designing in UID requires successful completion of 10+2 with minimum 50% aggregate marks from any recognised higher secondary school board. Students need to clear the Design Aptitude Test (DAT) for admission. At UID, we don’t offer M.Des in Transportation & Automobile design. However, our B.Des course that focuses on all pertinent aspects of automobile design. The career prospects are quite promising and the placement package depends on the company, location, and experience.
For admission into B.Des in transportation design in UID, students are required to complete 10+2, in any stream, with a minimum 50% from any recognised higher secondary school board. They shall clear the Design Aptitude Test (Tier 1 & 2) for admission.
After completion of Automobile & Transportation Design course, students can work in independent equipment manufacturing companies, automotive studios and transportation system design firms. Some of the top job profiles are automobile designer, quality engineer, and automotive sales engineer.
For pursuing B Des Automobile & Transportation design at UID, a candidate must complete 10+2 successfully with a minimum aggregate of 50% from any recognised higher secondary school board. Clearance and merit of Design Aptitude Test (DAT) for admission is a must.
The Automobile & Transportation design course focuses on getting exposure to the nuances of styling and concept design. The core subjects include advanced automotive sketching, computer-aided surfacing, clay modelling, sketching, surfacing modelling, prototype techniques, and CMF.
The salary of an automobile designer depends on the city, experience of the aspirant, skill set, and company. It is a good career option and aspirants with the degree get good opportunities in top-ranked firms with great salary packages.
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