Programmes

B.Design (B.Des.) Automobile and Transportation Design is offered as part of Department of Automobile and Transportation Design

B.Design (B.Des.) Automobile and Transportation Design is offered as part of Department of Automobile and Transportation Design

Department of Automobile and Transportation Design

The ATD department has a vison for contributing to ever changing landscape of automobile design of today and future. Being clustered within the School of Industrial Design, along with other rich disciplines of Design, sets aside for multi-disciplinary learning outcomes and contributions to society and human lifestyle.

The pedagogy DNA focuses to sensitize and channelize the passionate energy of the young learners, to the world of appreciation of form and aesthetic values of vehicle design, through a rigorous hands-on approach, and equip them to be able to generate exhilarating concepts that is appropriate to the running trends of automotive design. The pedagogy goes one step ahead in addressing one of the key challenges of today, of conjoining the trending mobility technologies with styling skills, aimed at reimagining and creating innovative mobility solutions in contemporary world, pushing the students to think as the new creative entrepreneurs.

Why study Automobile and Transportation Design at UID?

The course focuses on all pertinent automobile design specific skills at very early stage in the programme.

Project based learning allows for learning from real life scenarios, exposure to interdisciplinary challenges, system design and design management.

Strong hands on learning approach on automotive design processes – clay modeling, sketching, digital sketching and rendering, surface modeling, prototyping techniques, CMF.

Plethora of choices to experiment with on prototyping methods and materials, by combining strength of allied design studio facilities with automotive clay studio.

State of the art facilities, that support the ATD curriculum – the Cintiq studio, Clay studio, comprehensive Class A surface modeling techniques, facilitation and digital realization facilities, access to workshops of the wood, metal, 3D printing and paint studio.

Course Structure

KU CORE COURSES
  • Professional Communication
  • Leadership Lab-1
PROGRAMME CORE COURSES
  • Art, Design and Culture
  • Visualisation & Representation
  • Material Exploration
  • Digital Tools - 1
  • Design Process
  • Basic Design
KU CORE COURSES
  • Thinking skills
PROGRAMME CORE COURSES
  • Discover Design in India
  • Design Criticism and Aesthetics
  • Form Space and Structure
  • Digital Tools-2
  • Automotive Design Drawing 1
  • Automotive Technologies
  • Integrated Foundation Project - Mobility Design
KU CORE COURSE
  • Professional Ethics
ELECTIVE COURSES
  • Programme Elective - 1 (any one)
  • Programme Elective - 2 (any one)
    1. Mixed Media Illustration Techniques
    2. Design Narratives and Presentation Techniques
    3. Doodling Techniques and Storyboarding
  • KU Open Elective - 1
PROGRAMME CORE COURSES
  • Automotive Design Drawing 2
  • Physical Modelling 1
  • Digital Modelling 1
  • Studio: Exterior Facelift
  • History of Automobile Design
  • Contextual Design Research
PROGRAMME COMMON COURSE
  • Entrepreneurship
ELECTIVE COURSES
  • Programme Elective - 3 (any one)
  • Programme Elective - 4 (any one)
    1. Computer Aided Design
    2. Physical Model Making Techniques
    3. Automotive Graphics
  • KU Open Elective - 2(any one)
PROGRAMME CORE COURSES
  • Digital Rendering
  • Physical Modelling 2
  • Digital Modelling 2
  • Studio: Interior Facelift
  • Vehcile Packaging and Ergonomics
KU CORE COURSE
  • Internatonal language -1 (any one)
    1. German
    2. Italian
    3. Spanish
    4. French
ELECTIVE COURSES
  • Programme Elective - 5 (any one)
  • Programme Elective - 6 (any one)
    1. Class-A Surfacing Techniqies
    2. Trend Analysis and Forecasting
    3. Advanced Clay Sculpting
  • Programme Open Elective - 1 (any 1)
PROGRAMME CORE COURSES
  • Studio : Passenger Car Design
  • Studio: Commercial Vehicle Design
  • Studio: 2 Wheeler Design
  • Automotive User Interface Design
  • Design with Virtual Reality
KU CORE COURSE
  • Internatonal language -2 (continuing from sem 5)
    1. German
    2. Italian
    3. Spanish
    4. French
ELECTIVE COURSES
  • Programme Elective -7 (any one)
  • Programme Elective - 8 (any one)
    1. Prototyping Techniques
    2. GI Rendering and Animation Techniques
    3. Innovative and Smart Materials
  • KU Open Elective (any one)
  • Programme Open Elective -2 (any one)
PROGRAMME COMMON COURSES
  • Research Methodology
PROGRAMME CORE COURSES
  • Studio: Automobile Accessory Design
  • Studio: Color, Material and Finishes
  • Studio: Future Concept Design
  • Portfolio Development
PROGRAMME CORE COURSES
  • Internship
PROGRAMME COMMON COURSE
  • Design Management
PROGRAMME CORE COURSES
  • Studio: Brand Strategy and Product Planning
  • Studio: Alternate Mobility Design
  • Studio: New Experience Design
PROGRAMME CORE COURSES
  • Graduation Project
PROGRAMME COMMON COURSE
  • Design Research

Areas of Mastery

– Vehicle Exterior Design
– Vehicle Interior Design
– Digital Sculpting
– Concept Modelling
– Class-A Modelling
– Colour and Trim,
– Human Machine Interface for Vehicle
– Automotive Clay Sculpting
– Vehicle Accessory Design

Career Prospects

The Automobile and Transportation Design course will provide the students to pursue exciting careers such as Car Designer (Exterior), Car Designer (Interior), Two Wheeler Designer, Commercial Vehicle Designer, Digital Modeler, CMF Designer. The aim of the programme is to prepare the students to be the future  leaders – forming a new generation of designers who have both the skill set and mind-set to operate as strategic leaders with a broad range of abilities and insight about their own ‘point-of-impact’ on an increasingly diverse industry. The programme combines theoretical and creative workshops. The majority of graduates of the programme will work in the design departments of vehicle manufacturers worldwide. 

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