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Quirky Designer Duo!

What do all successful designers have in common? The ability to approach complex challenges with simple yet innovative solutions.

So, here’s introducing one such upcoming brand called One Nought One One [1011].

One Nought One One is an accessories label founded by two madcap design graduates from Unitedworld Institute of Design, who share a common love for all things creative. They offer modern, contemporary accessories with a minimalist approach which creates a loud impact. Their fresh designs and raw finish make them simply irresistible.

In their little way, they channel our inner need to bring about a change in the fashion game by creating designs that break the monotony that surrounds our everyday life with elements of quirk.

Nothing makes them happier than smiling customers. All in all, they love what they do, so the rest is taken care of.

They have always been fascinated by women and celebrated them. Their collection, ‘Umbrella’, is a big shout out to all the confident, powerful women who are embracing their body shape, skin colour or sexual orientation with utmost grace and dignity and showing the world who the real boss is. With this collection, they are extending one big umbrella to all women, irrespective of her size, age, gender identification or colour and giving them a reason to bring out the sass in them and strut in style. One Nought One One’s other collection, ‘Kopfkino’ takes us back home from where we began, because like One Nought One One itself, this collection is about having something so detailed in mind that the only way to articulate it is to bring it in form. Kopfkino, a German term, literally translates to head cinema. As absurd as this sounds, the collection lacks inspiration. It was just an absurd idea, that they have tried to express in the form we know best – jewellery.

Author:
Panthi Ganatra, Teaching Assistant, LSA Department, Unitedworld Institute of Design (UID)

Disclaimer: The opinions / views expressed in this article are solely of the author in his / her individual capacity. They do not purport to reflect the opinions and/or views of the College and/or University or its members.

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