M.Design Visual Experiential Design Image M.Design Visual Experiential Design Image

M.Design Visual Experiential Design

The M.Des. programme of Visual Experiential Design is structured keeping in mind the ever evolving demands of today’s fast changing world. Industry demands experiences which are not just limited to texts and images but go beyond, into sensory mediums and perhaps even extra-sensory realms. The course empowers graduates that are ‘Future Ready’; both in terms of employability as well as entrepreneurial endeavours.

The program is flexible enough to cater to each individual student’s creative aspiration such that the student is equipped to be successful in their selected field within the discipline. With this 360-degree holistic learning, the students are prepared to go beyond conventional communication mediums to give the users a more enriching and engaging multisensory experience.

School of Communication Design
UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Visual Experiential Design at UID?

  • The course challenges students to think critically and experience the transformative ability of design.
  • Allows the student to research independently and create viable design solutions
  • The learning process gives opportunities for interaction within the industry
  • Fully equipped digital labs, Photography Studio
  • Experienced group of highly qualified faculty

Course Structure

  • Drawing-1
  • History of Art and Design
  • Fundamentals of Graphic Design
  • Typography
  • People, Culture and Environment
  • Visual Aspects of Philosophy
  • Film Appreciation (Elective)
  • Creative Writing
  • Visual Mediums and Methods
  • Visual Ergonomics
  • Design for Print
  • Technological Trend Studies
  • Design for Interactive Media
  • Photography
  • Visual Contexts and Systems Thinking
  • Graphic Software Tools
  • Industry - Internship
  • Design Case Studies and Analyses
  • Contextual Experiential Design
  • Narrative Visualisation
  • Inclusive User Centric Design
  • Colloquium Paper
  • Social Communication (Elective)
  • Branding and Promotional Design
  • Graduation Project

Career Prospects

  • This course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, print & publishing or related fields.
  • The masters programme is aimed at fostering research skills, user centric design and detailed analysis of problems at hand in the domain of visual communication. Thus enabling professionals to be efficient in decision making job profiles.
  • It opens up job opportunities in major upcoming design domains such as UX/UI, Digital Marketing, Brand management, Exhibition Design, Etc. 

Learning Model of M.Design Visual Experiential Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Visual Communication (Graphics)

Lolita Dutta

Associate Director and Professor

Professional Education Diploma in Visual Communication (Exhibition Design), NID

Rahul Bhattacharya

Associate Professor

Master of Fine Arts (MS University), Bachelor of Fine Arts (MS University)

Stephan Saaltnik

Associate Professor

Sambit Pradhan

Assistant Professor

PG Diploma (Lifestyle Accessories), NID B.Arch, College of Engineering & Technology, Bhubaneshwar

Honey Panchal


MFA, University for the Creative Arts, UK Professional Educational Diploma (Photography Design), NID BVA, MS University, Baroda

Nayna Yadav

Assistant Professor

Master of Design in Communication Design (IIT Mumbai) , B.Des. in Industrial Design (Symbiosis)

Abhrojit Boral

Assistant Professor

Bachelor of Design (NIFT), Master of Arts (University for the Creative Arts)

Rajeev Kumar

Assistant Professor

Bachelor Of Fashion Design (NIFT, Mumbai), Degree in Fine Arts (Chitra Visharad, Lalit Kala Mahavidayla Chandigardh Uni.)

Sunder Mahalingam

Assistant Professor

Bachelor of Science in VC (Bharatiyar Uni., Coimbatore)

Hardik Pancholi

Assistant Professor

PG Diploma (Applied Arts-Specialization in Illustration), MS University, Baroda Diploma (Applied Arts), Sheth C.N. College of Fine Arts, Ahmedabad

Arun Chanchal


Master in Graphic Design (NID), Bachelor of Architecture (Dr. APJ Abdul Kalam Tec. Uni., U.P.)

Animation & Motion Graphics

Naresh Bathula

Assistant Professor

Masters in Design, Animation Film Design (NID), Bachelor of Fine Arts, Visual Communication in Painting (JNU Delhi)

Sheshadri Ayengar

Assistant Professor

B.Sc. (Multimedia & Animation), MS University

Samyo Ghoshal

Assistant Professor

M.Des. in Animation Design

Hirock Roy

Assistant Professor

BFA (Applied Arts), Lalithkala, Mysore Autodesk certification (3ds Max and Maya) Visharad in Hindustani Classical Music

Atreye Dutta

Assistant Professor

Bachelor's In Multimedia (Animation & Film Making), St. Xavier's College Kolkata

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.