M.Design Visual Experiential Design

M.Design Visual Experiential Design

The M.Des. programme of Visual Experiential Design is structured keeping in mind the ever evolving demands of today’s fast changing world. Industry demands experiences which are not just limited to texts and images but go beyond, into sensory mediums and perhaps even extra-sensory realms. The course empowers graduates that are ‘Future Ready’; both in terms of employability as well as entrepreneurial endeavours.

The program is flexible enough to cater to each individual student’s creative aspiration such that the student is equipped to be successful in their selected field within the discipline. With this 360-degree holistic learning, the students are prepared to go beyond conventional communication mediums to give the users a more enriching and engaging multisensory experience.

School of Communication Design
UID’s course on Visual Communication empowers the student to produce creative solutions to meet visual design needs of society. It helps students to become problem solvers and develop effective information & communication. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting Knowledge in Critical Thinking, Design Process and Visual narratives to create defined solutions in the ambit of both Digital and Print mediums.

Why study Visual Experiential Design at UID?

  • The course challenges students to think critically and experience the transformative ability of design.
  • Allows the student to research independently and create viable design solutions
  • The learning process gives opportunities for interaction within the industry
  • Fully equipped digital labs, Photography Studio
  • Experienced group of highly qualified faculty

Course Structure

  • Drawing-1
  • History of Art and Design
  • Fundamentals of Graphic Design
  • Typography
  • People, Culture and Environment
  • Visual Aspects of Philosophy
  • Film Appreciation (Elective)
  • Creative Writing
  • Visual Mediums and Methods
  • Visual Ergonomics
  • Design for Print
  • Technological Trend Studies
  • Design for Interactive Media
  • Photography
  • Visual Contexts and Systems Thinking
  • Graphic Software Tools
  • Industry - Internship
  • Design Case Studies and Analyses
  • Contextual Experiential Design
  • Narrative Visualisation
  • Inclusive User Centric Design
  • Colloquium Paper
  • Social Communication (Elective)
  • Branding and Promotional Design
  • Graduation Project

Areas of Expertise

– UI/UX Interaction
– Design Strategy & Communication

Career Prospects

  • This course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, print & publishing or related fields.
  • The masters programme is aimed at fostering research skills, user centric design and detailed analysis of problems at hand in the domain of visual communication. Thus enabling professionals to be efficient in decision making job profiles.
  • It opens up job opportunities in major upcoming design domains such as UX/UI, Digital Marketing, Brand management, Exhibition Design, Etc. 

Learning Model of M.Design Visual Experiential Design

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.


Visual Communication (Graphics)

Lolita Dutta

Associate Director

M.Des Visual Communication (Exhibition Design), NID

Rahul Bhattacharya

Associate Professor

M.F.A. (MS University), B.F.A. (MS University)

Abhrojit Boral

Assistant Professor

M.A. (University for the Creative Arts); B.Des (NIFT)

Hardik Pancholi

Assistant Professor

PG Diploma (Applied Arts-Specialization in Illustration), MS University, Baroda Diploma (Applied Arts), Sheth C.N. College of Fine Arts, Ahmedabad

Rajeev Kumar

Assistant Professor

B.Des Fashion Design (NIFT, Mumbai), Degree in Fine Arts (Chitra Visharad, Lalit Kala Mahavidayla Chandigardh Uni.)

Khemraj Kala

Assistant Professor

MBA in Retail & Marketing management; Graduate Degree, Exhibition Design & Spatial Experience (NID)

Sambit Pradhan

Assistant Professor

PG Diploma Lifestyle Accessories (NID) B.Arch, College of Engineering & Technology, Bhubaneshwar

Sundar Mahalingam

Assistant Professor

B.Sc. VC (Bharatiyar Uni., Coimbatore)

Yatra Khan

Assistant Professor


Sumedha Garg

Adjunct Faculty

Masters in Narrative Environment (Central Saint Martin, London)

Animation & Motion Graphics

Debjani Mukherjee

Additional HoD

Ph.D., M. Des., B.Sc. | Research Scholar at IDC - IIT Mumbai

Anjali Nayar

Assistant Professor


Hirock Roy

Assistant Professor

B.F.A., Applied Arts (Lalithkala, Mysore); Autodesk Certification, 3ds Max and Maya; Visharad in Hindustani Classical Music

R Seshadri Ayengar

Assistant Professor

B.Sc., Multimedia & Animation (MS University)

Rohit Karan Dabhi

Adjunct Faculty

Supriya Tirkey

Adjunct Faculty

Itu Chaudhuri
Hemant Suthar
Aditya Kapoor
Amardeep Behl
Anthony Lopez
Arvind Lodaya

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment that provide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.