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Visual Communication

Visual Communication plays a powerful role in majority of our buying choices. In a world mediated by images and graphics, Visual Communication comes across as a wonderful career option. UID’s course on Visual Communication educates students to produce creative solutions to meet the visual communication needs of the society.It helps students to become problem solvers and develop effective visual products. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting skills on typography, creating visual structures, colour design and composition and image generation. The course includes assignments that focus on problem solving for existing designs that help build the experience design skills of students.

The course challenges students to think critically and experience the transformative ability of design. The course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, printing, publishing or related fields.

Visual Communication (UG)
Visual Experiential Design (PG)

In Visual Communication (Graphics) programme, one is exposed from visual ethnography, to the understanding of brands, social communication, and to UI/UX, among several other conventional forms of communication like publication design, advertising, illustration, and film. This programme addresses the need for disseminating information, in an appropriate and concise manner, preparing the student to efficiently work within the parameters of the industry. As a communication designer you can work in the following industries: Design studios, Interactive design studios, Advertising, Publishing, Social design, Film, Exhibit, and spatial design or an entrepreneur.

History of visual communication from cave age to digital communication
Colour form and composition
Typography and font designing
Drawing and visual illustration
Advance photography, advertising and marketing
Printing technology and industry interface
Corporate identity design
Packaging design and consumer psychology
Visual merchandising & product photography
Book design and digital design

A career in art is not limited to being a painter of canvases which get framed and sold in a gallery. Behind every piece of art in a newspaper, magazine, book, poster and leaflet there is a graphic or commercial artist – usually a team. There are graphic artists putting the magazines together, illustrators drawing the cartoons & graphics, website designers, computer-graphic artists and animators. Film, TV and stage sets, computer games, art galleries and museums, teaching art and art therapy etc. are the media that requires designers.

Graphic Design

Graphic design is made up of text and images to create a communication goal. The course trains students in illustration, typography, idea development, drawing, photography, photo editing, logo creation and covers other important aspects of the subject.

Packaging Design

The focus of the course is to cover all elements of packaging design while covering a variety of packaging materials and methods. As part of the course, students are expected to learn to create innovative yet practical and commercially appropriate packaging designs.

GUI (Graphical User Interface)

The course on Graphical User Interface (GUI) prepares students to develop applications for web and mobile devices, equipping them to become highly skilled professionals with the latest skill sets

Exhibition Design

The course involves intense studies in planning, designing and constructing exhibits. The course consists of hands-on research and implementing it into practice by creating exhibits. Besides theoretical studies, students get the opportunity to plan and create their own exhibits.

Environment & Signage

The course focuses on developing effective environmental signages that will complement the outdoor spaces without overwhelming the architecture and surroundings.

The structure of the programme aims to create a fine balance between theoretical and practical education. The programme focuses on the basics of the field of design while stressing on the possibilities to practice specific skills and knowledge related to specific courses. The programme takes you through a facet of creative skills required to excel in your chosen field. During the course, students will be guided and mentored by experts while being given the opportunity to interact with industry professionals. The learning outcomes are assessed at the end of each semester to ensure that students have a firm understanding of the latest concepts before moving on to emerging trends.

Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Visual Communication (Graphics) - 22

Lolita Dutta

Associate Director

M.Des in Exhibition Design, National Institute of Design, Ahmedabad

Dr. Sharmila Sinha

Assistant Director

PhD - IDC,School of Design, IIT Bombay BFA(Applied Arts), Faculty of Fine Arts, MS University, Baroda

Mukesh Singh - Faculty of Karnavati University

Mukesh Rajendra Singh

Assistant Director

BFA in Painting , Faculty of Fine Arts, MS University, Baroda MFA in Painting , Faculty of Fine Arts, MS University, Baroda

Riddhi Manna

Assistant Director

Graduated as a Graphic Designer, specializing in Communication Design National Institute of Design, Ahmedabad

Abhrojit Boral

Assistant Professor

MA in Graphic Design, University for the Creative Arts, UCA Epsom, UK B.Des in Fashion Design, National Institute of Fashion Technology, Kolkata

Aigars Liepens

Assistant Professor

Masters in Visual Communication, Art Academy of Latvia Bachelors in Visual Communication, Art Academy of Latvia

Hardik Jayeshbhai Pancholi

Assistant Professor

PG Diploma in Applied Arts, ( Specialisation in Illustration), MS University, Vadodara Diploma in Applies Arts, Sheth C.N.Collage of Fine Arts, Ahmedabad

Isha Gahlot

Assistant Professor

Masters of Design, Photography Design, NID, Gandhinagar, Bachelors of Design, Fashion Communication, NIFT, Delhi

Kanupriya Sharma

Assistant Professor

PG Diploma in Academic Practices, Pearl Academy, Masters in Visual Arts Maharaja Sayaji Rao University, Vadodara, Bachelors in Visual Arts University of Rajasthan

Khem Raj Kala

Assistant Professor

MBA Retail & Marketing Management, Subharti University, Meerut, Bachelors in Exhibition Design & Spatial Experience, NID, Ahmedabad

Nipan Das

Assistant Professor

Masters of Visual Art (Applied Art), MS University, Baroda, Bachelor of Fine Art in Applied Art, Govt. College of Art & Crafts, Guwahati, Assam

Salil Sakhalkar

Assistant Professor

Bachelors of Fine Arts, Sir J.J.Institute of Applied Arts, Bombay, Diploma in Computer Arts and Animation Edit Institute, Bombay

Siddhartha

Assistant Professor

M. Design School of Communication World University of Design, Delhi Bachelor in Applied Art Bharati Vidyapeeth's College of FineArts (SPPU), Pune Diploma in Fashion Photography, JD Institute of Fashion Technology

Shatabhisha Ray

Assistant Professor

MFA - Painting, Specialized in Video and Illustration Art, Kalabhavana, Visva Bharti University BFA - Painting, Kalabhavana, Visva Bharti University - First Class

Dr. Sourav Deori

Assistant Professor

PhD (Design), IIT Guwahati, M.Des (Visual Communication), IIT Guwahati B.Eng. Computing (IT), Asia Pacific Institute Of Information Technology, Panipat

Sudip Dutta

Assistant Professor

Pursuing Masters in Visual Arts (MVA) in Creative Painting from chittorgarh, Rajasthan Post - Diploma in Painting at Faculty of Fine Art MSUB, Gujarat Diploma in Painting at , MSUB, Gujarat.

Yaatra Khan

Assistant Professor

M.Des Communication Design, Faculty of Fine Arts, MS University, Baroda B.Des Communication Design, National Institute od Design, Ahmedabad

Yuti Raman Devale

Assistant Professor

Diploma in Applied Arts L.S. Raheja School of Art BFA in Applied Arts North Maharashtra University MFA in Applied Arts, Aurangabad

Manish Solanki

Junior Faculty

Masters Degree (specialisation in Portrait Painting) M. J. College, Jalgaon, Maharashtra, Diploma in Drawing and Painting from Seth C. N. College of Fine Arts

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment thatprovide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.

The workshops offer a hands-on experience of working in the industry and ensure that you can operate as professionals while you are studying. The workshops are committed to encouraging and supporting students in their creative journey.

The PG programme is aimed at the mature students, empowering them through a learner centric practise.

The structure is based on studio design learning, which challenges the student through concept development, history, critical thinking, design research and methods, along with cross disciplinary collaborations and social responsibility.

The pedagogy, allows the student to explore their ability, and imbibe a design culture through relevant contexts and experiences. It prepares them to work in multi-disciplinary environments, in a global scenario.
In depth studio based learning is centred towards, the current pertinent trends in Visual Communication.

Career Outline
Career Thought

Design drawing with emphasis on body graphics illustration
Understanding different fonts and forms of relative scripts
History of Visual Communication after Industrialization
Music, film and script as power of communication
Script Building
Visual Scripting and Treatment
Audio – Visual Interface
Composing of Communication means
Elements of communication such as: kinematics, typography, corporate design, narrative & non-narrative aspects of visual communication
Information technology and print media
3D modeling through software
Advance photography and use of different software

The course offers 2 year rigorous study under the mentorship of experienced faculty, practicing in the workshop as well as industry experience which is followed by six months real life industry sponsored research design project. The program will suit to most fine arts, graphic design as well as graduates from any field interested in animation.

UID has designed a well structured curriculum for each course to foster unique creativity and vision. Our programme and courses are carefully designed to make a real difference to the student learning experience. The structure of the programme aims to create a fine balance between theoretical and practical education. The programme focuses on the basics of the field of design while stressing on the possibilities to practice specific skills and knowledge related to specific courses. The programme takes you through a facet of creative skills required to excel in your chosen field. During the course, students will be guided and mentored by experts while being given the opportunity to interact with industry professionals. The learning outcomes are assessed at the end of each semester to ensure that students have a firm understanding of the latest concepts before moving on to emerging trends. Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Visual Communication (Graphics) - 22