Visual Communication

Visual Communication plays a powerful role in majority of our buying choices. In a world mediated by images and graphics, Visual Communication comes across as a wonderful career option. UID’s course on Visual Communication educates students to produce creative solutions to meet the visual communication needs of the society.It helps students to become problem solvers and develop effective visual products. Students are equipped with technical and conceptual skills to articulate and express ideas, think conceptually, conduct research and critically evaluate the process. The course involves imparting skills on typography, creating visual structures, colour design and composition and image generation. The course includes assignments that focus on problem solving for existing designs that help build the experience design skills of students.

The course challenges students to think critically and experience the transformative ability of design. The course prepares students for exciting careers in the fields of graphic design, advertising, web design, multimedia design, printing, publishing or related fields.

Visual Communication (UG)
Visual Experiential Design (PG)

In Visual Communication (Graphics) programme, one is exposed from visual ethnography, to the understanding of brands, social communication, and to UI/UX, among several other conventional forms of communication like publication design, advertising, illustration, and film. This programme addresses the need for disseminating information, in an appropriate and concise manner, preparing the student to efficiently work within the parameters of the industry. As a communication designer you can work in the following industries: Design studios, Interactive design studios, Advertising, Publishing, Social design, Film, Exhibit, and spatial design or an entrepreneur.

History of visual communication from cave age to digital communication
Colour form and composition
Typography and font designing
Drawing and visual illustration
Advance photography, advertising and marketing
Printing technology and industry interface
Corporate identity design
Packaging design and consumer psychology
Visual merchandising & product photography
Book design and digital design

A career in art is not limited to being a painter of canvases which get framed and sold in a gallery. Behind every piece of art in a newspaper, magazine, book, poster and leaflet there is a graphic or commercial artist – usually a team. There are graphic artists putting the magazines together, illustrators drawing the cartoons & graphics, website designers, computer-graphic artists and animators. Film, TV and stage sets, computer games, art galleries and museums, teaching art and art therapy etc. are the media that requires designers.

Graphic Design

Graphic design is made up of text and images to create a communication goal. The course trains students in illustration, typography, idea development, drawing, photography, photo editing, logo creation and covers other important aspects of the subject.

Packaging Design

The focus of the course is to cover all elements of packaging design while covering a variety of packaging materials and methods. As part of the course, students are expected to learn to create innovative yet practical and commercially appropriate packaging designs.

GUI (Graphical User Interface)

The course on Graphical User Interface (GUI) prepares students to develop applications for web and mobile devices, equipping them to become highly skilled professionals with the latest skill sets

Exhibition Design

The course involves intense studies in planning, designing and constructing exhibits. The course consists of hands-on research and implementing it into practice by creating exhibits. Besides theoretical studies, students get the opportunity to plan and create their own exhibits.

Environment & Signage

The course focuses on developing effective environmental signages that will complement the outdoor spaces without overwhelming the architecture and surroundings.

The structure of the programme aims to create a fine balance between theoretical and practical education. The programme focuses on the basics of the field of design while stressing on the possibilities to practice specific skills and knowledge related to specific courses. The programme takes you through a facet of creative skills required to excel in your chosen field. During the course, students will be guided and mentored by experts while being given the opportunity to interact with industry professionals. The learning outcomes are assessed at the end of each semester to ensure that students have a firm understanding of the latest concepts before moving on to emerging trends.

Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.

The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Visual Communication (Graphics)

Lolita Dutta

Associate Director and Professor

Professional Education Diploma in Visual Communication (Exhibition Design), NID

Rahul Bhattacharya

Associate Professor

Sambit Pradhan

Assistant Professor

PG Diploma (Lifestyle Accessories), NID B.Arch, College of Engineering & Technology, Bhubaneshwar

Honey Panchal

Assistant Professor

MFA, University for the Creative Arts, UK Professional Educational Diploma (Photography Design), NID BVA, MS University, Baroda

Rajeev Kumar

Assistant Professor

Abhrojit Boral

Assistant Professor

Sunder Mahalingam

Assistant Professor

Nayna Yadav

Assistant Professor

Hardik Pancholi

Assistant Professor

PG Diploma (Applied Arts-Specialization in Illustration), MS University, Baroda Diploma (Applied Arts), Sheth C.N. College of Fine Arts, Ahmedabad

Samyo Ghoshal

Assistant Professor

M.Des. in Animation Design

Yuti Devale

Assistant Professor

Diploma (Applied Arts-Specialization in Typography), L.S. Raheja School of Art, Mumbai

Arun Chanchal

Lecturer

Atreye Dutta

Lecturer

UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment thatprovide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.

The workshops offer a hands-on experience of working in the industry and ensure that you can operate as professionals while you are studying. The workshops are committed to encouraging and supporting students in their creative journey.

The PG programme is aimed at the mature students, empowering them through a learner centric practise.

The structure is based on studio design learning, which challenges the student through concept development, history, critical thinking, design research and methods, along with cross disciplinary collaborations and social responsibility.

The pedagogy, allows the student to explore their ability, and imbibe a design culture through relevant contexts and experiences. It prepares them to work in multi-disciplinary environments, in a global scenario.
In depth studio based learning is centred towards, the current pertinent trends in Visual Communication.

Career Outline
Career Thought

Design drawing with emphasis on body graphics illustration
Understanding different fonts and forms of relative scripts
History of Visual Communication after Industrialization
Music, film and script as power of communication
Script Building
Visual Scripting and Treatment
Audio – Visual Interface
Composing of Communication means
Elements of communication such as: kinematics, typography, corporate design, narrative & non-narrative aspects of visual communication
Information technology and print media
3D modeling through software
Advance photography and use of different software

The course offers 2 year rigorous study under the mentorship of experienced faculty, practicing in the workshop as well as industry experience which is followed by six months real life industry sponsored research design project. The program will suit to most fine arts, graphic design as well as graduates from any field interested in animation.

UID has designed a well structured curriculum for each course to foster unique creativity and vision. Our programme and courses are carefully designed to make a real difference to the student learning experience. The structure of the programme aims to create a fine balance between theoretical and practical education. The programme focuses on the basics of the field of design while stressing on the possibilities to practice specific skills and knowledge related to specific courses. The programme takes you through a facet of creative skills required to excel in your chosen field. During the course, students will be guided and mentored by experts while being given the opportunity to interact with industry professionals. The learning outcomes are assessed at the end of each semester to ensure that students have a firm understanding of the latest concepts before moving on to emerging trends. Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.

At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.

Visual Communication (Graphics)