In Visual Communication (Graphics) programme, one is exposed from visual ethnography, to the understanding of brands, social communication, and to UI/UX, among several other conventional forms of communication like publication design, advertising, illustration, and film. This programme addresses the need for disseminating information, in an appropriate and concise manner, preparing the student to efficiently work within the parameters of the industry. As a communication designer you can work in the following industries: Design studios, Interactive design studios, Advertising, Publishing, Social design, Film, Exhibit, and spatial design or an entrepreneur.
- History of visual communication from cave age to digital communication
- Colour form and composition
- Typography and font designing
- Drawing and visual illustration
Advance photography, advertisingand marketing- Printing technology and industry interface
- Corporate identity design
- Packaging design and consumer psychology
- Visual merchandising & product photography
- Book design and digital design
A career in art is not limited to being a painter of canvases which get framed and sold in a gallery. Behind every piece of art in a newspaper, magazine, book, poster and leaflet there is a graphic or commercial artist – usually a team. There are graphic artists putting the magazines together, illustrators drawing the cartoons & graphics, website designers, computer-graphic artists and animators. Film, TV and stage sets, computer games, art galleries and museums, teaching art and art therapy etc. are the media that requires designers.
UID has designed a well structured curriculum for each course to foster unique creativity and vision. Our programme and courses are carefully designed to make a real difference to the student learning experience.
The structure of the programme aims to create a fine balance between theoretical and practical education. The programme focuses on the basics of the field of design while stressing on the possibilities to practice specific skills and knowledge related to specific courses. The programme takes you through a facet of creative skills required to excel in your chosen field. During the course, students will be guided and mentored by experts while being given the opportunity to interact with industry professionals. The learning outcomes are assessed at the end of each semester to ensure that students have a firm understanding of the latest concepts before moving on to emerging trends.
Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.
The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.
At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.
Hardik Pancholi
Assistant ProfessorPG Diploma (Applied Arts-Specialization in Illustration), MS University, Baroda Diploma (Applied Arts), Sheth C.N. College of Fine Arts, Ahmedabad
Rajeev Kumar
Assistant ProfessorB.Des Fashion Design (NIFT, Mumbai), Degree in Fine Arts (Chitra Visharad, Lalit Kala Mahavidayla Chandigardh Uni.)
Khemraj Kala
Assistant ProfessorMBA in Retail & Marketing management; Graduate Degree, Exhibition Design & Spatial Experience (NID)
Sambit Pradhan
Assistant ProfessorPG Diploma Lifestyle Accessories (NID) B.Arch, College of Engineering & Technology, Bhubaneshwar
UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment thatprovide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.
The workshops offer a hands-on experience of working in the industry and ensure that you can operate as professionals while you are studying. The workshops are committed to encouraging and supporting students in their creative journey.
The PG programme is aimed at the mature students, empowering them through a learner centric practise.
The structure is based on studio design learning, which challenges the student through concept development, history, critical thinking, design research and methods, along with cross disciplinary collaborations and social responsibility.
The pedagogy, allows the student to explore their ability, and imbibe a design culture through relevant contexts and experiences. It prepares them to work in multi-disciplinary environments, in a global scenario.
In depth studio based learning is centred towards, the current pertinent trends in Visual Communication.
- Design drawing with emphasis on body graphics illustration
- Understanding different fonts and forms of relative scripts
- History of Visual Communication after Industrialization
- Music, film
and script aspower of communication - Script Building
- Visual Scripting and Treatment
- Audio – Visual Interface
- Composing of Communication means
- Elements of communication such
as: kinematics, typography, corporate design, narrative & non-narrative aspects of visual communication - Information technology and print media
- 3D modeling through software
- Advance photography and use of different software
The course offers 2 year rigorous study under the mentorship of experienced faculty, practicing in the workshop as well as industry experience which is followed by six months real life industry sponsored research design project. The program will suit to most fine arts, graphic design as well as graduates from any field interested in animation.
UID has designed a well structured curriculum for each course to foster unique creativity and vision. Our programme and courses are carefully designed to make a real difference to the student learning experience. The structure of the programme aims to create a fine balance between theoretical and practical education. The programme focuses on the basics of the field of design while stressing on the possibilities to practice specific skills and knowledge related to specific courses. The programme takes you through a facet of creative skills required to excel in your chosen field. During the course, students will be guided and mentored by experts while being given the opportunity to interact with industry professionals. The learning outcomes are assessed at the end of each semester to ensure that students have a firm understanding of the latest concepts before moving on to emerging trends. Each course creates a dynamic environment , which builds the self confidence of the students along with a foundation of creative and technical skills.
The learning model at UID is incubated to create and adapt to an appropriate environment of learning that facilitates our students with new experiences. We make sure our learning model engages the learner into new dimensions of work. This model provides an environment for interactive student engagement and enhances the system thinking ability.
At UID, we believe that the experiential knowledge gained while developing and implementing this unique learning model is transferable to other disciplines as well.
Hardik Pancholi
Assistant ProfessorPG Diploma (Applied Arts-Specialization in Illustration), MS University, Baroda Diploma (Applied Arts), Sheth C.N. College of Fine Arts, Ahmedabad
Rajeev Kumar
Assistant ProfessorB.Des Fashion Design (NIFT, Mumbai), Degree in Fine Arts (Chitra Visharad, Lalit Kala Mahavidayla Chandigardh Uni.)
Khemraj Kala
Assistant ProfessorMBA in Retail & Marketing management; Graduate Degree, Exhibition Design & Spatial Experience (NID)
Sambit Pradhan
Assistant ProfessorPG Diploma Lifestyle Accessories (NID) B.Arch, College of Engineering & Technology, Bhubaneshwar
UID organises a number of workshops on a regular basis to help students connect with and expand their creativity. The workshops introduce students to the concepts of design and provide a strong grounding and encourage personal and artistic growth through innovative self-expression. All the classrooms are equipped with unique modern facilities and state-of-the-art equipment thatprovide an extensive experience in art and design. The workshops offer insights into topical themes in the field of design along with practical exercises that come with a high level of professionalism.
The workshops offer a hands-on experience of working in the industry and ensure that you can operate as professionals while you are studying. The workshops are committed to encouraging and supporting students in their creative journey.