Unitedworld School of Liberal Arts & Mass Communication, Karnavati University Sem V Mass Communication students visited the Radio Mirchi studio in Ahmedabad.

Mr. Anshuman Dave, Program Manager introduced them to the various departments of radio mirchi and explained the process of radio broadcasting. Students explored the default live and backup studio and understood the radio automation system Zetta. Students observed RJ Krutarth doing a live show. They were given insights on radio advertising, revenue generation, buying prime time slots, creative radio advertising, and event planning.

Students understood the operation of commericial private FM radio station and learned significance of radio advertising.