B.A. Journalism and Mass Communication

Today’s journalism, media industry is changing at fast pace and same is applicable on the fields of advertising, public relations, event management, audio-visual communication, and mass communication studies. The art of telling stories, sharing information with words, voice, visuals is exploding, In the age of information and digital era, dissemination of information, content creation is the most important aspect of society. Equal is the challenge of misinformation, disinformation and changing media. USLM is doing the same and creating the serious journalism pushed to expand the boundaries to create journalists, digitally expert, techno savvy media experts of the future.  The course is designed by leading academicians, media practitioners keeping all present and future needs of digital media. Here students will explore traditional journalism, public relations, Advertising, ICT, Event management, online journalism, digital publishing, social media, and digital citizenship.

We guide, teach, train the students as truth seekers, change makers, digital media experts and story tellers in traditional and digital media. As a professional school we emphasize the value of a broad educational foundation embedded with professional skills and proficiency in mass communication skills. Journalism and Media course here is designed in a way to provide the skills to students to succeed in Media industry in various roles. Here students will get world class program, collaborative learning environments, scholarships, industry connections. USLM creates media professional of future who will mark their names in challenging atmosphere. USLM provides a unique learning environment what fosters rational thinking, creativity, and entrepreneurship skills.

Internships are available to students in all industries and professions of journalism, broadcast media, digital media, advertising, public relations, event management and digital, content generation. Internships gives them a chance to practice the skills provided them in the school to use in a real-world environment. School offers great opportunity for students to develop the skills, profile, portfolio and important industry experience.  

Dissertation in the final year gives an experience of research which will benefit them in their future roles in mass media. There are supervised educational activities, projects, field visits, meeting the celebrities, research workshops, visits to media houses. All these efforts are very much effective in finding employment and entrepreneurship attitude. USLM also instrumental in providing placement to the students as per their academic and professional attitude and aptitude.

If you are searching for a satisfying career which combines the mass media with a sense of social civic duty, and dreaming of higher education system giving practical knowledge and skills USLM is the place. Here the education system, unique curriculum and innovative teaching pedagogy will turn the ambitions and dreams into a reality.

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.