Programmes

B.A. Journalism and Mass Communication

B.A. Journalism and Mass Communication

Today’s journalism, media industry is changing at fast pace and same is applicable on the fields of advertising, public relations, event management, audio-visual communication, and mass communication studies. The art of telling stories, sharing information with words, voice, visuals is exploding, In the age of information and digital era, dissemination of information, content creation is the most important aspect of society. Equal is the challenge of misinformation, disinformation and changing media. USLM is doing the same and creating the serious journalism pushed to expand the boundaries to create journalists, digitally expert, techno savvy media experts of the future.  The course is designed by leading academicians, media practitioners keeping all present and future needs of digital media. Here students will explore traditional journalism, public relations, Advertising, ICT, Event management, online journalism, digital publishing, social media, and digital citizenship.

We guide, teach, train the students as truth seekers, change makers, digital media experts and story tellers in traditional and digital media. As a professional school we emphasize the value of a broad educational foundation embedded with professional skills and proficiency in mass communication skills. Journalism and Media course here is designed in a way to provide the skills to students to succeed in Media industry in various roles. Here students will get world class program, collaborative learning environments, scholarships, industry connections. USLM creates media professional of future who will mark their names in challenging atmosphere. USLM provides a unique learning environment what fosters rational thinking, creativity, and entrepreneurship skills.

Internships are available to students in all industries and professions of journalism, broadcast media, digital media, advertising, public relations, event management and digital, content generation. Internships gives them a chance to practice the skills provided them in the school to use in a real-world environment. School offers great opportunity for students to develop the skills, profile, portfolio and important industry experience.  

Dissertation in the final year gives an experience of research which will benefit them in their future roles in mass media. There are supervised educational activities, projects, field visits, meeting the celebrities, research workshops, visits to media houses. All these efforts are very much effective in finding employment and entrepreneurship attitude. USLM also instrumental in providing placement to the students as per their academic and professional attitude and aptitude.

If you are searching for a satisfying career which combines the mass media with a sense of social civic duty, and dreaming of higher education system giving practical knowledge and skills USLM is the place. Here the education system, unique curriculum and innovative teaching pedagogy will turn the ambitions and dreams into a reality.

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

Course Structure

3 years’ programme. Course Structure for the programme of Bachelor of Arts in Mass Communication with specialisation in Journalism.

B.A. in Journalism and Mass Communication will engage students on contemporary issues in Media and Broadcasting industry, while developing their critical faculties. Students would develop skills to critically evaluate stories and content on their form and relevance to the society at large.

  • Principles of Management
  • Performing Arts
  • Introduction to Entrepreneurship
  • Psychology
  • English Language
  • Motivation and Team Building 1
  • Leadership skills 1
  • Public Speaking and Corporate Communication 1
  • Gender and Society
  • Environmental Studies
  • Economics
  • OB
  • MS Office
  • Motivation and Team Building 2
  • Leadership Skills 2
  • Public Speaking and Corporate Communication 2
  • Fundamentals of Journalism
  • Technique and Art of Broadcasting
  • Digital Media - An Introduction
  • Advertising and PR - Principles, Concepts and Management
  • Media and Cultural Studies
  • Techniques and Podcasting
  • Principles of Communication
  • Reporting and Editing for Print
  • Media Literacy and Fake News
  • Production Lab - Radio
  • Digital Media: Journalism in New Era
  • Television News: Reporting and Editing
  • Theories of Communication
  • Media Ethics and Law
  • Advanced Broadcast Media 1
  • Digital Media: Theory and Concepts
  • Specialised Reporting: Politics, Business, Crime, Sports
  • History of Indian Media
  • Role of Ad & PR in Journalism
  • Development Communication
  • Media Research & Dissertation
  • Term Project (Supervised)
  • Global Media and Politics
  • Advanced Broadcast Media 2
  • Advanced Reporting for Journalism
  • Critical Thinking
  • Rural Immersion
  • Dissertation
  • Internship

List of Elective Courses

Per Semester any 2 out of the 6 Elective Offered, to be selected

  • Aspects of Humanities
  • E-Commerce
  • Entrepreneurship
  • Basics of Photography
  • Event Management
  • Corporate Branding
  • Legal Aspects of Business
  • Indian Economy
  • Travel Writing
  • Content Management System
  • New Media
  • Business Plan
  • Business Ethics
  • Corporate Law
  • Indian Constitution
  • Busting Fake News
  • Retail Banking
  • Social Psychology
  • Introduction to Bollywood
  • Logical Thinking and Critical Analysis
  • Fundamentals of Investment
  • Personal Finance
  • Contemporary Issues
  • Financial Institutions and Markets

FAQs

Journalists, digital media specialists, advertising and public relation specialists, copywriters, TV producers, are some of the career options for journalism students. They can also be a part of the communication teams in NGOs and government agencies.
Yes, you can. A graduate from any field can apply for the course. Aspirants are required to have a flair for writing and sound knowledge in current affairs.
B.A. Mass Communication is a degree awarded to the students after they complete the three years undergraduate program. The course is aimed at providing holistic knowledge on contemporary issues in the Media and Broadcasting industry to the students.
B.A. Mass Communication at USLM is for three years. Our course is divided into 6 semesters.
The scope of Mass Communication is increasing day by day. Some common career platforms for a journalism student are: print media, electronic media, digital media, educational institutions, publishing houses, news agencies, NGOs, and event management companies.
No, studying Mass Communication doesn’t require maths. You need to be well versed in the language you choose to pursue the course in. Besides, you should have an understanding of the things happening around you and good knowledge of general awareness.
Yes, for pursuing BA Mass Communication at USLM, candidates are required to appear for an entrance examination. Soon after the test, the college shortlists the candidates and calls them for a selection round that includes personal interview and group discussions.
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