Bachelor in Advertising and PR

B.A. (Hons.) Ad & PR

Advertising is an integral part of the Marketing process. Advertising seeks to solve problems faced by businesses and organizations by connecting with the consumers in the most creative ways.

Students of Advertising and PR major at Department of Mass Communication will develop knowledge of the marketing process; agency workings; marketing communications industry and creativity through core courses, internships and guest lectures by experts from the industry.

With concentrations in Integrated Marketing Communication; Account Management & Planning; Media; and Consumer Research, students are equipped with necessary knowledge and skills to face the challenges of a highly competitive industry; and can also plan their higher studies in the field.

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

B.A. (Hons.) Ad & PR

Course Structure

B.A. (Hons.) Ad & PR
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Ad & PR.
B.A. (Hons.) in Ad & PR would expose students to the workings of the marketing communications industry. Students will be equipped to employ marketing communication tools to objectively and creatively meet communication objectives of the organisations.

Semester 1

Principles of Management
Performing Arts
Introduction to Entrepreneurship
Psychology
English Language
Motivation and Team Building 1
Leadership skills 1
Public Speaking and Corporate Communication 1

Semester 2

Gender and Society
Environmental Studies
Economics
OB
MS Office
Motivation and Team Building 2
Leadership Skills 2
Public Speaking and Corporate Communication 2

Semester 3

Communication Theories and Processes
Advertising Principles, Concepts and Management
Tools of Advertising and PR
New Media Concepts and Applications
Professional Networking 1
Image Management and Personal Branding
Elective 1
Elective 2

Semester 4

Marketing and Publicity
Online Advertising
Integrated Marketing Communication
Strategic Communication and Brand Solutions
Professional Networking 2
Negotiation and Decision Making
Elective 1
Elective 2

Semester 5

Creativity and Campaign Planning
Corporate Communication
Media Planning and Sales
Market Research
Internship / Research Project
Elective 1
Elective 2

Semester 6

Event Marketing and Branding
Public Service Ad and PR
Elective 1
Elective 2
Dissertation

Advance Diploma in Ad & PR

Advanced Diploma in Ad & PR would facilitate students to think like a professional and critically appreciate the practice of advertising by the using techniques from the field of ‘Brand Management’; ‘Consumer behavior’ etc.