Programmes

B.A. (Hons.) Ad & PR

B.A. (Hons.) Ad & PR

Advertising is an integral part of the Marketing process. Advertising seeks to solve problems faced by businesses and organizations by connecting with the consumers in the most creative ways.

Students of Advertising and PR major at Department of Mass Communication will develop knowledge of the marketing process; agency workings; marketing communications industry and creativity through core courses, internships and guest lectures by experts from the industry.

With concentrations in Integrated Marketing Communication; Account Management & Planning; Media; and Consumer Research, students are equipped with necessary knowledge and skills to face the challenges of a highly competitive industry; and can also plan their higher studies in the field.

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

Course Structure

B.A. (Hons.) Ad & PR
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Ad & PR.
B.A. (Hons.) in Ad & PR would expose students to the workings of the marketing communications industry. Students will be equipped to employ marketing communication tools to objectively and creatively meet communication objectives of the organisations.

  • Principles of Management
  • Performing Arts
  • Introduction to Entrepreneurship
  • Psychology
  • English Language
  • Motivation and Team Building 1
  • Leadership skills 1
  • Public Speaking and Corporate Communication 1
  • Gender and Society
  • Environmental Studies
  • Economics
  • OB
  • MS Office
  • Motivation and Team Building 2
  • Leadership Skills 2
  • Public Speaking and Corporate Communication 2
  • Fundamentals of Journalism
  • Technique and Art of Broadcasting
  • Digital Media - An Introduction
  • Advertising and PR - Principles, Concepts and Management
  • Media and Cultural Studies
  • Techniques and Podcasting
  • Principles of Communication
  • Introduction to Marketing
  • Consumer Behaviour 1
  • Corporate Public Relations
  • Public Relations Writing
  • Tools for Advertising and PR
  • Theories of Communication
  • Media Ethics and Law
  • Account Planning
  • Consumer Behaviour 2
  • Introduction to Public Relations Research
  • Specialised PR - I (Not-for-Profit & Public Sector PR)
  • Corporate Communication
  • Media Planning
  • Media Research and Dissertation
  • Term Paper (Supervised)
  • Advertising Ethics
  • Specialised PR - II (Public Affairs, Government Relations, Political PR)
  • Professional Practices and Management in Public Relations Agencies
  • Critical Thinking
  • Rural Immersion
  • Dissertation
  • Internship

Advance Diploma in Ad & PR

Advanced Diploma in Ad & PR would facilitate students to think like a professional and critically appreciate the practice of advertising by the using techniques from the field of ‘Brand Management’; ‘Consumer behavior’ etc.

  • Brand Planning
  • Consumer Behaviour
  • Copy Writing 1
  • Creative Thinking
  • Personality Development 1
  • Internship
  • Media Relations
  • Designing Communications
  • Copy Writing 2
  • Archive Management
  • Personality Development 2
  • Internship

List of Elective Courses

Per Semester any 2 out of the 6 Elective Offered, to be selected

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