- Brand Planning
- Consumer Behaviour
- Copy Writing 1
- Creative Thinking
- Personality Development 1
- Internship
B.A. (Hons.) Ad & PR
B.A. (Hons.) Ad & PR
Course Structure
B.A. (Hons.) Ad & PR
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Ad & PR.
B.A. (Hons.) in Ad & PR would expose students to the workings of the marketing communications industry. Students will be equipped to employ marketing communication tools to objectively and creatively meet communication objectives of the organisations.
- Principles of Management
- Performing Arts
- Introduction to Entrepreneurship
- Psychology
- English Language
- Motivation and Team Building 1
- Leadership skills 1
- Public Speaking and Corporate Communication 1
- Gender and Society
- Environmental Studies
- Economics
- OB
- MS Office
- Motivation and Team Building 2
- Leadership Skills 2
- Public Speaking and Corporate Communication 2
- Communication Theories and Processes
- Advertising Principles, Concepts and Management
- Tools of Advertising and PR
- New Media Concepts and Applications
- Professional Networking 1
- Image Management and Personal Branding
- Elective 1
- Elective 2
- Marketing and Publicity
- Online Advertising
- Integrated Marketing Communication
- Strategic Communication and Brand Solutions
- Professional Networking 2
- Negotiation and Decision Making
- Elective 1
- Elective 2
- Creativity and Campaign Planning
- Corporate Communication
- Media Planning and Sales
- Market Research
- Internship / Research Project
- Elective 1
- Elective 2
- Event Marketing and Branding
- Public Service Ad and PR
- Elective 1
- Elective 2
- Dissertation
Advance Diploma in Ad & PR
Advanced Diploma in Ad & PR would facilitate students to think like a professional and critically appreciate the practice of advertising by the using techniques from the field of ‘Brand Management’; ‘Consumer behavior’ etc.
- Media Relations
- Designing Communications
- Copy Writing 2
- Archive Management
- Personality Development 2
- Internship
List of Elective Courses
Per Semester any 2 out of the 6 Elective Offered, to be selected