Programmes
B.A. (Hons.) Ad & PR Image B.A. (Hons.) Ad & PR Image

B.A. (Hons.) Ad & PR

B.A. (Hons.) Ad & PR

Course Structure

B.A. (Hons.) Ad & PR
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Ad & PR.
B.A. (Hons.) in Ad & PR would expose students to the workings of the marketing communications industry. Students will be equipped to employ marketing communication tools to objectively and creatively meet communication objectives of the organisations.

  • Principles of Management
  • Performing Arts
  • Introduction to Entrepreneurship
  • Psychology
  • English Language
  • Motivation and Team Building 1
  • Leadership skills 1
  • Public Speaking and Corporate Communication 1
  • Gender and Society
  • Environmental Studies
  • Economics
  • OB
  • MS Office
  • Motivation and Team Building 2
  • Leadership Skills 2
  • Public Speaking and Corporate Communication 2
  • Fundamentals of Journalism
  • Technique and Art of Broadcasting
  • Digital Media - An Introduction
  • Advertising and PR - Principles, Concepts and Management
  • Media and Cultural Studies
  • Techniques and Podcasting
  • Principles of Communication
  • Introduction to Marketing
  • Consumer Behaviour 1
  • Corporate Public Relations
  • Public Relations Writing
  • Tools for Advertising and PR
  • Theories of Communication
  • Media Ethics and Law
  • Account Planning
  • Consumer Behaviour 2
  • Introduction to Public Relations Research
  • Specialised PR - I (Not-for-Profit & Public Sector PR)
  • Corporate Communication
  • Media Planning
  • Media Research and Dissertation
  • Term Paper (Supervised)
  • Advertising Ethics
  • Specialised PR - II (Public Affairs, Government Relations, Political PR)
  • Professional Practices and Management in Public Relations Agencies
  • Critical Thinking
  • Rural Immersion
  • Dissertation
  • Internship

Advance Diploma in Ad & PR

Advanced Diploma in Ad & PR would facilitate students to think like a professional and critically appreciate the practice of advertising by the using techniques from the field of ‘Brand Management’; ‘Consumer behavior’ etc.

  • Brand Planning
  • Consumer Behaviour
  • Copy Writing 1
  • Creative Thinking
  • Personality Development 1
  • Internship
  • Media Relations
  • Designing Communications
  • Copy Writing 2
  • Archive Management
  • Personality Development 2
  • Internship

List of Elective Courses

Per Semester any 2 out of the 6 Elective Offered, to be selected

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