- Brand Planning
- Consumer Behaviour
- Copy Writing 1
- Creative Thinking
- Personality Development 1
B.A. (Hons.) Ad & PR
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Ad & PR.
B.A. (Hons.) in Ad & PR would expose students to the workings of the marketing communications industry. Students will be equipped to employ marketing communication tools to objectively and creatively meet communication objectives of the organisations.
Advanced Diploma in Ad & PR would facilitate students to think like a professional and critically appreciate the practice of advertising by the using techniques from the field of ‘Brand Management’; ‘Consumer behavior’ etc.
Per Semester any 2 out of the 6 Elective Offered, to be selected