Programmes
B.A. (Hons.) Ad & PR Image B.A. (Hons.) Ad & PR Image

B.A. (Hons.) Ad & PR

B.A. (Hons.) Ad & PR

Course Structure

B.A. (Hons.) Ad & PR
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Ad & PR.
B.A. (Hons.) in Ad & PR would expose students to the workings of the marketing communications industry. Students will be equipped to employ marketing communication tools to objectively and creatively meet communication objectives of the organisations.

  • Principles of Management
  • Performing Arts
  • Introduction to Entrepreneurship
  • Psychology
  • English Language
  • Motivation and Team Building 1
  • Leadership skills 1
  • Public Speaking and Corporate Communication 1
  • Gender and Society
  • Environmental Studies
  • Economics
  • OB
  • MS Office
  • Motivation and Team Building 2
  • Leadership Skills 2
  • Public Speaking and Corporate Communication 2
  • Communication Theories and Processes
  • Advertising Principles, Concepts and Management
  • Tools of Advertising and PR
  • New Media Concepts and Applications
  • Professional Networking 1
  • Image Management and Personal Branding
  • Elective 1
  • Elective 2
  • Marketing and Publicity
  • Online Advertising
  • Integrated Marketing Communication
  • Strategic Communication and Brand Solutions
  • Professional Networking 2
  • Negotiation and Decision Making
  • Elective 1
  • Elective 2
  • Creativity and Campaign Planning
  • Corporate Communication
  • Media Planning and Sales
  • Market Research
  • Internship / Research Project
  • Elective 1
  • Elective 2
  • Event Marketing and Branding
  • Public Service Ad and PR
  • Elective 1
  • Elective 2
  • Dissertation

Advance Diploma in Ad & PR

Advanced Diploma in Ad & PR would facilitate students to think like a professional and critically appreciate the practice of advertising by the using techniques from the field of ‘Brand Management’; ‘Consumer behavior’ etc.

  • Brand Planning
  • Consumer Behaviour
  • Copy Writing 1
  • Creative Thinking
  • Personality Development 1
  • Internship
  • Media Relations
  • Designing Communications
  • Copy Writing 2
  • Archive Management
  • Personality Development 2
  • Internship

List of Elective Courses

Per Semester any 2 out of the 6 Elective Offered, to be selected

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