Course Structure
B.A. (Hons.) Ad & PR
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Ad & PR.
B.A. (Hons.) in Ad & PR would expose students to the workings of the marketing communications industry. Students will be equipped to employ marketing communication tools to objectively and creatively meet communication objectives of the organisations.
- Principles of Management
- Performing Arts
- Introduction to Entrepreneurship
- Psychology
- English Language
- Motivation and Team Building 1
- Leadership skills 1
- Public Speaking and Corporate Communication 1
- Gender and Society
- Environmental Studies
- Economics
- OB
- MS Office
- Motivation and Team Building 2
- Leadership Skills 2
- Public Speaking and Corporate Communication 2
- Fundamentals of Journalism
- Technique and Art of Broadcasting
- Digital Media - An Introduction
- Advertising and PR - Principles, Concepts and Management
- Media and Cultural Studies
- Techniques and Podcasting
- Principles of Communication
- Introduction to Marketing
- Consumer Behaviour 1
- Corporate Public Relations
- Public Relations Writing
- Tools for Advertising and PR
- Theories of Communication
- Media Ethics and Law
- Account Planning
- Consumer Behaviour 2
- Introduction to Public Relations Research
- Specialised PR - I (Not-for-Profit & Public Sector PR)
- Corporate Communication
- Media Planning
- Media Research and Dissertation
- Term Paper (Supervised)
- Advertising Ethics
- Specialised PR - II (Public Affairs, Government Relations, Political PR)
- Professional Practices and Management in Public Relations Agencies
- Critical Thinking
- Rural Immersion
- Dissertation
- Internship
Advance Diploma in Ad & PR
Advanced Diploma in Ad & PR would facilitate students to think like a professional and critically appreciate the practice of advertising by the using techniques from the field of ‘Brand Management’; ‘Consumer behavior’ etc.
- Brand Planning
- Consumer Behaviour
- Copy Writing 1
- Creative Thinking
- Personality Development 1
- Internship
- Media Relations
- Designing Communications
- Copy Writing 2
- Archive Management
- Personality Development 2
- Internship
List of Elective Courses
Per Semester any 2 out of the 6 Elective Offered, to be selected
Karnavati University
Unitedworld Institute of Design