Course Structure
B.A. (Hons.) Digital Media
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Arts (Hons.) in Mass Communication with specialisation in Digital Media.
B.A. (Hons.) in Digital Media would expose students to the emerging technologies and innovation in the field of Digital Publishing for Media and other industries. Students will develop a perspective and understanding of the digital environment and its workings
- Principles of Management
- Performing Arts
- Introduction to Entrepreneurship
- Psychology
- English Language
- Motivation and Team Building 1
- Leadership skills 1
- Public Speaking and Corporate Communication 1
- Gender and Society
- Environmental Studies
- Economics
- OB
- MS Office
- Motivation and Team Building 2
- Leadership Skills 2
- Public Speaking and Corporate Communication 2
- Fundamentals of Journalism
- Technique and Art of Broadcasting
- Digital Media - An Introduction
- Advertising and PR - Principles, Concepts and Management
- Media and Cultural Studies
- Techniques and Podcasting
- Principles of Communication
- Ideation (Storytelling)
- Production
- Branded Content (Promotion)
- Social Media and Content Marketing
- Content Marketing in Foreseeable Future
- Theories of Communication
- Media Ethics and Law
- Literature in the Digital Age
- Digital Marketing Strategies
- Content Management System
- Digital Footprints
- Ethical Hacking
- Digital Workspace and Related Laws
- Media Research & Dissertation
- Term Paper (Supervised)
- Introduction to Digital Design
- Digital Analytics
- Creative Thinking and Content Generation
- Project Work
- Rural Immersion
- Critical Thinking
- Dissertation
Advance Diploma in Digital Media
Advanced Diploma in Digital Media will help students to develop specific skills sets in the area of designing and publishing for the Digital Media. Students will develop creative faculties to express themselves in this environment.
- Digital Publishing 1
- Web Designing 1
- Digital Writing 1
- Creative Thinking
- Personality Development 1
- Internship
- Digital Publishing 2
- Web Designing 2
- Digital Writing 2
- Archive Management
- Personality Development 2
- Internship
List of Elective Courses
Per Semester any 2 out of the 6 Elective Offered, to be selected
Karnavati University
Unitedworld Institute of Design