B.B.A. (Hons.) Marketing Image

B.B.A. (Hons.) Marketing

As one of the oldest discipline in management study Marketing allows students to consider careers options in entertainment, media, promotions, advertisement, sales and general management field.

The undergraduate course of marketing at USLM encompasses traditional as well as new approaches towards marketing and enables the students to deal with the real life problems in the industry.

The course will delve deep into aspects of product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies and entrepreneurship and small business development to name a few.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.

Course Structure

B.B.A. (Hons.) Marketing
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Business Administration (Hons.) with specialisation in Marketing.

  • Principles of Management
  • Performing Arts
  • Introduction to Entrepreneurship
  • Psychology
  • English Language
  • Motivation and Team Building 1
  • Leadership skills 1
  • Public Speaking and Corporate Communication 1
  • Gender and Society
  • Environmental Studies
  • Economics
  • OB
  • MS Office
  • Motivation and Team Building 2
  • Leadership Skills 2
  • Public Speaking and Corporate Communication 2
  • Principles of Marketing
  • Introduction to Human Resource Management
  • Management Accounting
  • E-Commerce
  • Professional Networking 1
  • Image Management and Personal Branding
  • Elective 1
  • Elective 2
  • Business Research Methods
  • Financial Management
  • IT Tools for Business
  • Statistics for Business
  • Professional Networking 2
  • Negotiation and Decision Making
  • Elective 1
  • Elective 2
  • Quantitative Techniques for Management
  • International Marketing
  • Services Marketing
  • Digital Marketing
  • Internship / Research Project
  • Elective 1
  • Elective 2
  • Advertising & Brand Management
  • Distribution & Supply Chain Management
  • Elective 1
  • Elective 2
  • Dissertation

Advance Diploma in Marketing

  • Consumer Behaviour
  • Advanced Services Marketing
  • Global Supply Chain Management
  • Marketing Research
  • Data Analytics
  • Advanced Internship
  • Social Media as Marketing Tool
  • Organisational and People Issues in Marketing
  • Strategic Aspects of Marketing
  • Data Analytics for Marketing
  • Advanced Marketing Research
  • Dissertation

List of Elective Courses

Per Semester any 2 out of the 6 Elective Offered, to be selected

  • Aspects of Humanities
  • E-Commerce
  • Entrepreneurship
  • Basics of Photography
  • Event Management
  • Corporate Branding
  • Legal Aspects of Business
  • Indian Economy
  • Travel Writing
  • Content Management System
  • New Media
  • Business Plan
  • Business Ethics
  • Corporate Law
  • Indian Constitution
  • Busting Fake News
  • Retail Banking
  • Social Psychology
  • Introduction to Bollywood
  • Logical Thinking and Critical Analysis
  • Fundamentals of Investment
  • Personal Finance
  • Contemporary Issues
  • Financial Institutions and Markets

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.