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B.B.A. (Hons.)
Digital Marketing

uiml-logo
Duration

4 Years

Eligibility

10 + 2

Department

Digital Marketing

Duration

4 Years

Eligibility

10 + 2

Digital
Marketing

Overview

The digital marketing industry is experiencing rapid growth globally, with a value reaching nearly USD 353 billion in 2020. Forecasts indicate that this growth will continue, surpassing USD 930 billion by 2026. This surge is attributed to increased smartphone sales worldwide, fueling the demand for digital marketing services. Our digital marketing programme is designed to cultivate talent tailored for this dynamic and expanding industry.

  • Experienced full-time faculty and industry experts for course delivery
  • Hands-on certifications in Data Analytics, Excel, and other practical areas
  • Multidisciplinary liberal education courses covering Culture, Heritage, Human Relations, etc.
  • Contemporary subjects like Fundamentals of Digital Marketing, Ecommerce, Cyber Laws, FINTECH, etc.
  • Mandatory courses in Aptitude, Logical Reasoning, Design Thinking, and Life Skills for holistic skill development

Elective Course

  • Fundamentals of Digital Marketing and Ecommerce
  • Digital Marketing analytics and affiliate Marketing
  • Social Media and Content Marketing
  • IT Trends in Digital Marketing
  • Digital Marketing strategies
  • Trends in Digital Marketing

Career Path

Exciting career prospects abound in the digital marketing sphere, including roles like Social Media Manager, Copywriter, SEO Specialist, Email Marketing Specialist, Content Manager, Market Research Analyst, Content Strategist, and Graphic Designer.
Notes:
  • In semester VIII, students can choose to pursue a 12-credit dissertation or core courses in corporate restructuring, Project Management, and Auditing, each worth 3 credits.
  • Dissertation outcomes must be published in a peer-reviewed journal, presented in a conference, or patented.
  • Daily sports sessions are scheduled but not part of the credit framework.
  • Degree offered: BBA after 3 years, BBA (Honours) after 4 years (without dissertation), and BBA (Honours with research) with dissertation.
  • Courses categorized as Core/Major (4 credits), Multi-Disciplinary/Ability Enhancement/Skill Enhancement (3 credits), and Value Added (2 credits).
  • If a course lacks adequate students, they will be transferred to another available course based on Academic Council guidelines.

Programme Highlights

Meet The Student
Meet The Student
Infrastructure
Conference

Program Highlights

Meet The Student
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Infrastructure
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Workshops

Blog

Important Information for Admissions

For Admission BBA:
Application Form: ONLINE

Announcement

  • UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-22nd June,2024 (Saturday)
  • Ph.D. 2024-25 Admissions Open Now! (July 2024 Batch) Click Here to apply +91 6358913931
  • MBA 2024 Admissions open Click Here to Apply – call – 7574811135 / 7227035143.
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135

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