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B.B.A.
(Hons.) Marketing

uiml-logo
Duration

4 Years

Eligibility

10 + 2

Department

Marketing

Duration

4 Years

Eligibility

10 + 2

Department

Marketing

Overview

The field of marketing is dynamic and multifaceted, crucial for deciphering customer needs and aspirations. This programme equips you with essential skills and insights to excel in today’s diverse global market. From market research to advertising and product development, you’ll gain comprehensive knowledge to thrive as a marketing professional. With this degree, you’ll be primed to enter the workforce and drive positive change in the realm of marketing.

  • Marketing programme prepares you for dynamic global markets
  • Gain essential skills from market research to product development
  • Experienced faculty and industry experts deliver courses
  • Mandatory courses include Modern Indian Language and FINTECH
  • Opportunities for internships, industry exposure, and community engagement

Elective Courses (Student can select any 4 elective courses)

  • Consumer Behavior
  • Sales and Distribution Management
  • Rural Marketing
  • Customer acquisition, retention and growth
  • Integrated Marketing communication
  • Marketing of services

Career Path

Exciting opportunities in Marketing Function with roles such as Marketing Manager, Sales Manager, Copywriter, Account Planner, Customer relationship executive, Customer relationship Manager, Market researcher, Advertising Planner, Product Manager.
Notes:
  • In semester VIII, students can choose to pursue a 12-credit dissertation or core courses in corporate restructuring, Project Management, and Auditing, each worth 3 credits.
  • Dissertation outcomes must be published in a peer-reviewed journal, presented in a conference, or patented.
  • Daily sports sessions are scheduled but not part of the credit framework.
  • Degree offered: BBA after 3 years, BBA (Honours) after 4 years (without dissertation), and BBA (Honours with research) with dissertation.
  • Courses categorized as Core/Major (4 credits), Multi Disciplinary/Ability Enhancement/Skill Enhancement (3 credits), and Value Added (2 credits).
  • If a course lacks adequate students, they will be transferred to another available course based on Academic Council guidelines.

Programme Highlights

Meet The Student
Meet The Student
Infrastructure
Conference

Program Highlights

Meet The Student
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Infrastructure
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Workshops

Blog

Important Information for Admissions

For Admission BBA:
Application Form: ONLINE

Announcement

  • UID Admissions 2024-25 NRI/NRI Spons./ Management Category Application Window is open now! Click Here to apply- Call 9266663225 to know more.
  • KUAT (Karnavati University Admission Test) Admissions 2024-25 Application Window Open Click Here to Apply- To know more call 9667048555. KUAT Examination Date-22nd June,2024 (Saturday)
  • Ph.D. 2024-25 Admissions Open Now! (July 2024 Batch) Click Here to apply +91 6358913931
  • MBA 2024 Admissions open Click Here to Apply – call – 7574811135 / 7227035143.
  • B.Tech 2024 Admissions Open. Click Here to Apply- Call +91 7574811135

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