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MBA Marketing

Duration

2 Years

Eligibility

Graduate

MBA

Duration

2 Years

Eligibility

Graduate

Department

MBA

Overview

An MBA in Marketing offers a comprehensive understanding of brand management, market analysis, consumer behavior, and strategic marketing management. This advanced degree equips students with the necessary skills to navigate the dynamic and competitive landscape of marketing, combining theoretical knowledge with practical application to drive business success.

Strategic Marketing Management:Develops the ability to formulate and implement marketing strategies that align with business objectives.
Consumer Behavior Analysis:Focuses on understanding consumer decision-making processes to tailor marketing strategies effectively.
Digital Marketing Techniques:Covers the latest in digital marketing strategies, including social media, SEO, and content marketing.
Brand Management: Teaches the principles of building and maintaining strong, resilient brands that resonate with target audiences.
Market Research and Analytics: Equips students with the tools to conduct market research and analyze data to inform marketing decisions.

Elective

Digital Marketing and Social Media Strategies
International Marketing
Marketing Analytics
Consumer Relationship Management
Product and Brand Management
Sales Force Management
Services Marketing
Advertising and Promotion Management

Career Path

Graduates of an MBA in Marketing can pursue diverse and dynamic career paths, including roles such as Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist, and Product Manager. These positions often lead to higher managerial roles and opportunities to shape and direct the marketing strategies of companies across a range of industries, driving growth and innovation.

Programme Highlights

Meet The Student

Infrastructure

Conference

Program Highlights

Meet The Student

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Infrastructure

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Workshops

Blog

Marketing – seems easy career choice after PGDM

August 21, 2020

Marketing is required across all sectors such as FMCG, Insurance, Finance, Consultancy Firms, Education, Entertainment, Events, Travel, Agricultural & even in establishing a new business. The best way to explore job opportunities in the field of marketing is to read about new marketing emerging roles, regularly checking job listings, &

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