B.B.A. (Hons.) Data Analytics & Business intelligence

Data analytics & Business intelligence is becoming increasingly important as organisations grapple with how to make use of the vast amounts of data that are available. There is a shortage of individuals who have the necessary skills to be leaders in this field, which our BBA program seeks to address. Our BBA (Hons.) in Data Analytics & Business intelligence is designed to produce graduates who are cross-trained in business process analysis and technology management, and who have the technical skills needed for all aspects of data science, including predictive modelling, analytical reporting, GIS mapping, segmentation analysis, and data visualisation. With these skills, our graduates will be able to integrate cutting edge information and analytics technologies with best practices and applied business methods.

Course Structure

B.B.A. (Hons.) Data Analytics & Business intelligence
4 years’ programme. Course Structure for the programme of Bachelor of Business Administration (Hons.) with specialisation in Data Analytics & Business intelligence

Semester 1

Basic Mathematics
Business Environment
Management Foundation
Indian Values
IT in Management
Story Telling
Environmental Studies/Outfield Activities
Managerial Communication
Leadership Development (Lab/Activities)
Research in Library

Semester 2

Elementary Statistics
Marketing
Organizational Behaviour
Managerial Economics
Excel in Decision Making (Basic)
Financial Accounting
Creative Thinking
Communication for Leaders
Leadership Development (Lab/Activities)
Research in Library

Semester 3

Finance for Managers
Psychology
Research Methodology
Business Law
Human Resource Management
Digital Marketing
Next Generation Technologies and Business Success
MIS
Leadership Development (Lab/Activities)
Research in Library

Semester 4

Production and Operation Management
Political Science
Business Intelligence
Design Thinking
Community Healthcare Management
Cost and Management Accounting
Excel in DM (Advance)
Leadership Development
Leadership Development (Lab/Activities)
Research in Library

Semester 5

Entrepreneurship and Innovation
Operation Research
Introduction to SDG
Aptitude and Logical Thinking
Indian Economy and Current Affairs
SIP** (Summer Internship Programme)
Evaluation Elective 1
Elective 2
Leadership Development (Lab/Activities)
Research in Library

**Summer Internship commences at the end of Sem IV

Semester 6

Business Ethics and Corporate Governance
Strategic Management
International Business
Executive Presence and Employability
Business Literature and Current Affairs
Dissertation
Elective 1
Elective 2
Leadership Development (Lab/Activities)
Research in Library

Semester 7

Management Control System
Advertising and Media
Research Methodology and Case studies in Management
Foreign Language- II (German)
Financial Technologies (FINTECH)

Semester 8

Strategic Management
Dissertation/ Core courses*
Business Simulation

Note :-

Students can pursue a dissertation of 12 credits in semester VIII or pursue core courses of corporate restructuring, Project Management and Auditing of 3 credits each in lieu of the dissertation. The outcome of the dissertation has to be published in a peer – reviewed journal, presented in a conference or patented.
On a daily basis, there shall be sports sessions scheduled which shall not be a part of the credit framework
The degree offered as per UGC Nomenclature (National Education Policy, 2020) shall be a BBA after 3 years, a BBA (Honours) after 4 years if dissertation is not opted for and a BBA (Honours with research) if dissertation is opted for
All courses are divided into three categories, Core/ Major courses which carry a 4 credit each, Multi-Disciplinary/ Ability enhancement / Skill enhancement which carry a 3 credit each and Value added which carry a 2 credit each.

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