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Announcement Admission

B.B.A. (Hons.) Data Analytics & Business intelligence

Introduction to Program

Data analytics & Business intelligence is becoming increasingly important as organisations grapple with how to make use of the vast amounts of data that are available. There is a shortage of individuals who have the necessary skills to be leaders in this field, which our BBA program seeks to address. Our BBA (Hons.) in Data Analytics & Business intelligence is designed to produce graduates who are cross-trained in business process analysis and technology management, and who have the technical skills needed for all aspects of data science, including predictive modelling, analytical reporting, GIS mapping, segmentation analysis, and data visualisation. With these skills, our graduates will be able to integrate cutting edge information and analytics technologies with best practices and applied business methods.

B.B.A. (Hons.) Data Analytics & Business intelligence | Highlights

  1. Well experienced full-time faculty and industry experts to deliver the courses
  2. Certifications in Data Analytics, Tally & Excel to give hands on and practical exposure
  3. Multidisciplinary and Value-added courses in Liberal education such as Culture and Heritage, Human Relations, Understanding India, People and Politics and Public policy for holistic development
  4. Opportunities to study contemporary areas such as Introduction to Data Visualization
  5. Foundations of Data Analytics, Data Mining and Techniques for Decision Making, Prescriptive analysis in Management, Artificial intelligence for business and Society, Applied tools for Analytics
  6. Mandatory Modern Indian Language course and coverage of contemporary areas such as FINTECH, Cyber Laws, Ecommerce and Business Simulation
  7. Mandatory courses such as Aptitude and Logical reasoning, design thinking and Life Skills for skill development
  8. Mandatory summer internship with our industry partners, Industry visits and seminar series from Industry experts to provide industry exposure
  9. Association with NGOs and socio-charitable intuitions to develop social awareness and consciousness and a mandatory community engagement course in semester VI
  10. Research based projects and dissertation to provide research exposure in the fourth year of the BBA Program (Semester VIII)
  11. Opportunity to be a part of a vibrant student community and participate in event management and execution at university and school level

Career Path


Course Structure

Semester 1

  • Business Mathematics and Statistics
  • Principles and Practices of Management
  • Financial Accounting
  • Indian Values and Philosophies
  • Information Technology (IT) in Management
  • Managerial Communication

Semester 2

  • Marketing Management
  • Human Resource Management
  • Managerial Economics
  • Environmental Education
  • Excel in Decision Making
  • Creative Thinking
  • Foreign Language- I (French)

Semester 3

  • Cost and Management Accounting
  • Business Law
  • Quantitative Techniques
  • Management Information System
  • Leadership and Team Building

Semester 4

  • Production and Operations Management
  • Financial Management
  • Entrepreneurship and Innovation
  • Political Science
  • Design Thinking
  • Cyber Laws and Security

Semester 5

  • Operation Research
  • Culture and Heritage
  • Aptitude and Logical Thinking
  • Introduction to Ecommerce
  • SIP (Summer Internship Programme)
  • Elective 1
  • Elective 2

Semester 6

  • Business Ethics and Corporate Governance
  • International Business
  • Certification in Tally Software
  • Community Engagement
  • Elective 3
  • Elective 4

Semester 7

  • Management Control System
  • Advertising and Media
  • Research Methodology and Case studies in Management
  • Foreign Language- II (German)
  • Financial Technologies (FINTECH)

Semester 8

  • Strategic Management
  • Dissertation/ Core courses*
  • Business Simulation

Note :-

  1. Students can pursue a dissertation of 12 credits in semester VIII or pursue core courses of corporate restructuring, Project Management and Auditing of 3 credits each in lieu of the dissertation. The outcome of the dissertation has to be published in a peer – reviewed journal, presented in a conference or patented.
  2. On a daily basis, there shall be sports sessions scheduled which shall not be a part of the credit framework
  3. The degree offered as per UGC Nomenclature (National Education Policy, 2020) shall be a BBA after 3 years, a BBA (Honours) after 4 years if dissertation is not opted for and a BBA (Honours with research) if dissertation is opted for
  4. All courses are divided into three categories, Core/ Major courses which carry a 4 credit each, Multi-Disciplinary/ Ability enhancement / Skill enhancement which carry a 3 credit each and Value added which carry a 2 credit each.

List of Elective Courses

Electives Courses
  • Introduction to Data Visualization
  • Foundations of Data Analytics
  • Data Mining and Techniques for Decision Making
  • Prescriptive analysis in Management
  • Artificial intelligence for business and Society
  • Applied tools for Analytics

Students can select any 4 Elective Courses from these 6 Electives

If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

Admission Call: