B.B.A. (Hons.) Data Analytics & Business intelligence

Introduction to Program

Data analytics & Business intelligence is becoming increasingly important as organisations grapple with how to make use of the vast amounts of data that are available. There is a shortage of individuals who have the necessary skills to be leaders in this field, which our BBA program seeks to address. Our BBA (Hons.) in Data Analytics & Business intelligence is designed to produce graduates who are cross-trained in business process analysis and technology management, and who have the technical skills needed for all aspects of data science, including predictive modelling, analytical reporting, GIS mapping, segmentation analysis, and data visualisation. With these skills, our graduates will be able to integrate cutting edge information and analytics technologies with best practices and applied business methods.

B.B.A. (Hons.) Data Analytics & Business intelligence | Highlights

Well experienced full-time faculty and industry experts to deliver the courses
Certifications in Data Analytics, Tally & Excel to give hands on and practical exposure
Multidisciplinary and Value-added courses in Liberal education such as Culture and Heritage, Human Relations, Understanding India, People and Politics and Public policy for holistic development
Opportunities to study contemporary areas such as Introduction to Data Visualization
Foundations of Data Analytics, Data Mining and Techniques for Decision Making, Prescriptive analysis in Management, Artificial intelligence for business and Society, Applied tools for Analytics
Mandatory Modern Indian Language course and coverage of contemporary areas such as FINTECH, Cyber Laws, Ecommerce and Business Simulation
Mandatory courses such as Aptitude and Logical reasoning, design thinking and Life Skills for skill development
Mandatory summer internship with our industry partners, Industry visits and seminar series from Industry experts to provide industry exposure
Association with NGOs and socio-charitable intuitions to develop social awareness and consciousness and a mandatory community engagement course in semester VI
Research based projects and dissertation to provide research exposure in the fourth year of the BBA Program (Semester VIII)
Opportunity to be a part of a vibrant student community and participate in event management and execution at university and school level

Career Path

Exciting opportunities in the data analysis and Business Intelligence space as Data analyst, Business Intelligence analyst, data scientist, analytics manager, database administrator, statistician, Data engineers, Business Intelligence consultant

Course Structure

Semester 1

Business Mathematics and Statistics
Principles and Practices of Management
Financial Accounting
Indian Values and Philosophies
Information Technology (IT) in Management
Managerial Communication

Semester 2

Marketing Management
Human Resource Management
Managerial Economics
Environmental Education
Excel in Decision Making
Creative Thinking
Foreign Language- I (French)

Semester 3

Cost and Management Accounting
Business Law
Quantitative Techniques
Management Information System
Leadership and Team Building

Semester 4

Production and Operations Management
Financial Management
Entrepreneurship and Innovation
Political Science
Design Thinking
Cyber Laws and Security

Semester 5

Operation Research
Culture and Heritage
Aptitude and Logical Thinking
Introduction to Ecommerce
SIP (Summer Internship Programme)
Elective 1
Elective 2

Semester 6

Business Ethics and Corporate Governance
International Business
Certification in Tally Software
Community Engagement
Elective 3
Elective 4

Semester 7

Management Control System
Advertising and Media
Research Methodology and Case studies in Management
Foreign Language- II (German)
Financial Technologies (FINTECH)

Semester 8

Strategic Management
Dissertation/ Core courses*
Business Simulation

Note :-

Students can pursue a dissertation of 12 credits in semester VIII or pursue core courses of corporate restructuring, Project Management and Auditing of 3 credits each in lieu of the dissertation. The outcome of the dissertation has to be published in a peer – reviewed journal, presented in a conference or patented.
On a daily basis, there shall be sports sessions scheduled which shall not be a part of the credit framework
The degree offered as per UGC Nomenclature (National Education Policy, 2020) shall be a BBA after 3 years, a BBA (Honours) after 4 years if dissertation is not opted for and a BBA (Honours with research) if dissertation is opted for
All courses are divided into three categories, Core/ Major courses which carry a 4 credit each, Multi-Disciplinary/ Ability enhancement / Skill enhancement which carry a 3 credit each and Value added which carry a 2 credit each.

List of Elective Courses

Electives Courses

Introduction to Data Visualization
Foundations of Data Analytics
Data Mining and Techniques for Decision Making
Prescriptive analysis in Management
Artificial intelligence for business and Society
Applied tools for Analytics

Note:
Students can select any 4 Elective Courses from these 6 Electives

If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

B.B.A. (Hons.) Data Analytics & Business intelligence