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Announcement Admission

B.B.A. (Hons.) Data Analytics & Business intelligence

Course Structure

B.B.A. (Hons.) Data Analytics & Business intelligence
4 years’ programme. Course Structure for the programme of Bachelor of Business Administration (Hons.) with specialisation in Data Analytics & Business intelligence

Semester 1

  • Basic Mathematics
  • Business Environment
  • Management Foundation
  • Indian Values
  • IT in Management
  • Story Telling
  • Environmental Studies/Outfield Activities
  • Managerial Communication
  • Leadership Development (Lab/Activities)
  • Research in Library

Semester 2

  • Elementary Statistics
  • Marketing
  • Organizational Behaviour
  • Managerial Economics
  • Excel in Decision Making (Basic)
  • Financial Accounting
  • Creative Thinking
  • Communication for Leaders
  • Leadership Development (Lab/Activities)
  • Research in Library

Semester 3

  • Finance for Managers
  • Psychology
  • Research Methodology
  • Business Law
  • Human Resource Management
  • Digital Marketing
  • Next Generation Technologies and Business Success
  • MIS
  • Leadership Development (Lab/Activities)
  • Research in Library

Semester 4

  • Production and Operation Management
  • Political Science
  • Business Intelligence
  • Design Thinking
  • Community Healthcare Management
  • Cost and Management Accounting
  • Excel in DM (Advance)
  • Leadership Development
  • Leadership Development (Lab/Activities)
  • Research in Library

Semester 5

  • Entrepreneurship and Innovation
  • Operation Research
  • Introduction to SDG
  • Aptitude and Logical Thinking
  • Indian Economy and Current Affairs
  • SIP** (Summer Internship Programme)
  • Evaluation Elective 1
  • Elective 2
  • Leadership Development (Lab/Activities)
  • Research in Library

**Summer Internship commences at the end of Sem IV

Semester 6

  • Business Ethics and Corporate Governance
  • Strategic Management
  • International Business
  • Executive Presence and Employability
  • Business Literature and Current Affairs
  • Dissertation
  • Elective 1
  • Elective 2
  • Leadership Development (Lab/Activities)
  • Research in Library

Semester 7

  • Management Control System
  • Advertising and Media
  • Research Methodology and Case studies in Management
  • Foreign Language- II (German)
  • Financial Technologies (FINTECH)

Semester 8

  • Strategic Management
  • Dissertation/ Core courses*
  • Business Simulation

Note :-

  1. Students can pursue a dissertation of 12 credits in semester VIII or pursue core courses of corporate restructuring, Project Management and Auditing of 3 credits each in lieu of the dissertation. The outcome of the dissertation has to be published in a peer – reviewed journal, presented in a conference or patented.
  2. On a daily basis, there shall be sports sessions scheduled which shall not be a part of the credit framework
  3. The degree offered as per UGC Nomenclature (National Education Policy, 2020) shall be a BBA after 3 years, a BBA (Honours) after 4 years if dissertation is not opted for and a BBA (Honours with research) if dissertation is opted for
  4. All courses are divided into three categories, Core/ Major courses which carry a 4 credit each, Multi-Disciplinary/ Ability enhancement / Skill enhancement which carry a 3 credit each and Value added which carry a 2 credit each.

List of Elective Courses

Elective Offered, to be selected

Electives Courses
  • Introduction to Data Visualization
  • Foundations of Data Analytics
  • Data Mining and Techniques for Decision Making
  • Prescriptive analysis in Management
  • Artificial intelligence for business and Society
  • Applied tools for Analytics
Note:

If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

Master Class
Workshop

 

FAQs

What is a B.B.A. (Hons.) Data Analytics?

B.B.A. (Hons.) Data Analytics

What is a B.B.A. (Hons.) Data Analytics?

B.B.A. (Hons.) Data Analytics

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