As one of the oldest discipline in management study Marketing allows students to consider careers options in entertainment, media, promotions, advertisement, sales and general management field.
The undergraduate course of marketing at USLM encompasses traditional as well as new approaches towards marketing and enables the students to deal with the real life problems in the industry.
The course will delve deep into aspects of product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies and entrepreneurship and small business development to name a few.
The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.
B.B.A. (Hons.) Marketing
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Business Administration (Hons.) with specialisation in Marketing.
Per Semester any 2 out of the 6 Elective Offered, to be selected
Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.