B.B.A. (Hons.) Marketing Image

B.B.A. (Hons.) Marketing

As one of the oldest discipline in management study Marketing allows students to consider careers options in entertainment, media, promotions, advertisement, sales and general management field.

The undergraduate course of marketing at USLM encompasses traditional as well as new approaches towards marketing and enables the students to deal with the real life problems in the industry.

The course will delve deep into aspects of product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies and entrepreneurship and small business development to name a few.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.

Course Structure

B.B.A. (Hons.) Marketing
3 + 1 years’ programme. Course Structure for the programme of Bachelor of Business Administration (Hons.) with specialisation in Marketing.

  • Management Thought and Functions
  • Basic Mathematics
  • Managerial Economics - Microeconomics
  • Financial Accounting
  • IT Tools and Applications
  • General English and Corporate Communication
  • Leadership and Team Management - I
  • Introduction to Foreign Language
  • Cost Accounting
  • Understanding Organizational Behavior
  • Managerial Economics - Macroeconomics
  • Business Mathematics
  • Environmental Studies
  • Advanced English and Business Communication
  • Leadership and Team Management - II
  • Advanced Foreign Language
  • Introduction to Marketing
  • Introduction to Financial Management
  • Introduction to Human Resource Management
  • Elementary Statistics
  • Functional Elective I
  • Management Information Systems
  • Negotiations and Decision Making
  • Quantitative Ability and Reasoning-I
  • Business Law
  • Company Accounts
  • Research Methodology
  • Production and Operation Management
  • Functional Elective II
  • Professional Networking Skill
  • Image Management and Personal Branding
  • Quantitative Ability and Reasoning-II
  • Auditing and Advanced Accounting
  • Foundation of Entrepreneurship
  • Economic Environment of Business
  • Summer Internship Project*
  • Functional Elective III
  • Functional Elective IV
  • Rural Immersion Programme
  • Business Strategy
  • Business Ethics and Corporate Governance
  • International Business
  • Functional Elective V
  • Functional Elective VI
  • Digital Marketing (Project)
  • International Exposure Programme
* Summer Internship Project will start at the end of 4th Sem

List of Elective Courses

Per Semester any 2 out of the 6 Elective Offered, to be selected

  • Consumer Behaviour
  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Digital and Social Media Marketing
  • Retail Management
  • Rural Marketing`

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.