Programmes

B.B.A. (Hons.) Marketing

B.B.A. (Hons.) Marketing

As one of the oldest discipline in management study Marketing allows students to consider careers options in entertainment, media, promotions, advertisement, sales and general management field.

The undergraduate course of marketing at USLM encompasses traditional as well as new approaches towards marketing and enables the students to deal with the real life problems in the industry.

The course will delve deep into aspects of product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies and entrepreneurship and small business development to name a few.

The plethora of electives offered in this course ensures a wholesome growth and development of the student as he/ she are taught critical thinking, risk management, personality development, hands on skills around theatre and creativity and a basic understanding of subjects like psychology, business journalism and political science.

Course Structure

B.B.A. (Hons.) Marketing
3 years’ programme. Course Structure for the programme of Bachelor of Business Administration (Hons.) with specialisation in Marketing.

  • Principles of Economics (Micro)
  • Financial Accounting
  • Management Thought and Functions
  • Basic Mathematics
  • General English and Corporate Communication
  • Leadership and Team Management
  • MS Office and IT Tools Application
  • Cost Accounting
  • Understanding Organizational Behavior
  • Principles of Economics (Macro)
  • Business Mathematics
  • Environmental Studies
  • Management Information System
  • Personality Reengieering and Soft Skill
  • Introduction to Marketing
  • Introduction to Financial Management
  • Introduction to Human Resource Management
  • Elementary Statistics
  • Image Management and Personal Branding
  • Negotiations and Decision Making
  • Business Law
  • Company Accounts
  • Production and Operation Management
  • Research Methodology
  • Digital Marketing and Social Networking
  • Professional Networking Skill
  • Auditing and Advanced Accounting
  • Foundation of Entrepreneurship
  • Business Ethics and Corporate Governance
  • Functional Elective I
  • Functional Elective II
  • Business Strategy
  • International Business
  • Functional Elective III
  • Functional Elective IV
  • Summer Internship Report Submission

List of Elective Courses

Elective Offered, to be selected

  • Consumer Behaviour
  • Sales and Distribution Management
  • Integrated Marketing Communications
  • Retail Management

Note: If course is not offered due to lack of adequate number of students, students of the same course will be transferred to other course on the basis of available seats as per the guidelines of the Academic Council.

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FAQs

BBA in Marketing is a specialisation course that focuses on the domain of marketing management. The course covers traditional marketing subjects along with new approaches. The course delves deep into aspects of advanced social media marketing, business marketing operations, and product marketing.
A BBA in marketing has a wide scope and plenty of job opportunities in both private and government sectors. A student can go on to work in the field of financial services, sales and marketing, human resource management, finance and accounting, e-commerce, IT and tourism management.
The basic difference between BBA and BBA (Hons.) is that in BBA (Hons.), you can specialise in a specific subject. In-depth knowledge of the subject is given in BBA (Hons). On the other hand, the BBA course gives an overview of all subjects taught in the honours course.
The salary for BBA in Marketing depends from industry to industry. It is a good career option with a lot of opportunities in both private and government sectors. The salary varies from one industry to another. It also depends on the performance and experience of candidates.
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