BBA (Hons.)

Core Subjects

1. Management Thought and Functions
2. Basic Mathematics
3. Managerial Economics -Microeconomics
4. Financial Accounting

Ability Enhancement Compulsory Courses (AECC)

1. IT Tools and Applications

Skill Enhancement Compulsory Courses (SECC)

1. General English and Corporate Communication
2. Leadership and Team Management - I
3. Introduction to Foreign Language

Core Subjects

1. Cost Accounting
2. Understanding Human Behaviour
3. Managerial Economics -Macroeconomics
4. Business Mathematics

Ability Enhancement Compulsory Courses (AECC)

1. Environmental Studies

Skill Enhancement Compulsory Courses (SECC)

1. Advanced English and Business Communication
2. Leadership and Team Management - II
3. Advanced Foreign Language

Core Subjects

1. Introduction to Marketing
2. Introduction to Financial Management
3. Introduction to Human Resource Management
4. Elementary Statistics

Ability Enhancement Compulsory Courses (AECC)

1. Functional Elective 1

Skill Enhancement Compulsory Courses (SECC)

1. Management Information Systems
2. Negotiations and Decision Making
3. Quantitative Ability and Reasoning

Core Subjects

1. Business Law
2. Company Accounts
3. Research Methodology
4. Production and Operations Management

Ability Enhancement Compulsory Courses (AECC)

1. Functional Elective 2

Skill Enhancement Compulsory Courses (SECC)

1. Professional Networking Skill
2. Image Management and Personal Branding
3. Quantitative Ability and Reasoning

Core Subjects

1. Auditing and Advanced Accounting
2. Foundation of Entrepreneurship
3. Economic Environment of Business

Ability Enhancement Compulsory Courses (AECC)

1. Functional Elective 3
2. Functional Elective 4

Skill Enhancement Compulsory Courses (SECC)

1. Summer Internship Project*
2. Mini Project

Core Subjects

1. Business Strategy
2. Business Ethics and Corporate Governance
3. International Business

Ability Enhancement Compulsory Courses (AECC)

1. Functional Elective 5
2. Functional Elective 6

Skill Enhancement Compulsory Courses (SECC)

1. Dissertation
2. Mini Project

In a fiercely competitive world, where products have to compete with each other not just nationally but internationally, it becomes immensely important to sustain a position in the market. The Marketing specialization covers Sales, Digital Marketing, Advertising, Branding, Consumer Relationship,Management, Market Research, Consumer Behavior and Small Business Operations. In a world of hyper competition, it has become immensely important to sustain a leading position in the market for every business organization. Marketing is the key area for every business to survive in this market. The Marketing specialization of BBA (Hons.) at UWSB covers important areas of Sales and Marketing like Sales & Distribution, Basics of Digital Marketing, Basic of Advertising, Branding & Positioning, Consumer Relationship Management, and Marketing in Small Business Operations.Accordion Sample Description

With BBA (Hons.) Finance specialization, the students are provided with innovative, basic and rigorous education to evolve as successful finance professionals. Along with financial aspects, this specialization also reinforces the vital managerial and operational skills of the students. Practical aspects like financial products, financial markets and financial services are also included to enhance knowledge of the students.

Increasing complexities and the competition in the market has made the decision makers to look towards operations management as a tool for gaining a competitive edge. Operations Management being a vital business function is responsible for overseeing production and assuring product quality, initiating and building relationships with vendors, managing logistical processes and the overall supply chain ordering, warehousing, and managing the flow of materials. It involves managing all the resources needed to produce a company's goods and services. In other words, operations management ensures that the day-to-day operations of the business are working as efficiently as possible in order for the company to achieve its objectives.

With prime focus on leadership, organizational and negotiation skills, this specialization trains the students to deploy their understanding in real-life business situations. Every family business owner faces the challenge to meet the utmost standards of quality and resource management. This specialization provides the skills to acknowledge one's abilities and manage a growing enterprise of one’s own, in the market.