In a fiercely competitive world, where products have to compete with each other not just nationally but internationally, it becomes immensely important to sustain a position in the market. The Marketing specialisation covers Sales, Digital Marketing, Advertising, Branding, Consumer Relationship, Management, Market Research, Consumer Behaviour and Small Business Operations.
India has a vast pool ofingenious talent. It is the job of a Human Resource Specialist to identify this talent and channelize it into result-oriented work force. The HR wing is an extremely crucial part of any organisation since the functional and qualitative ability depends upon them. This specialisation educates the students on the rapid growth of service sector, liberalization, privatisation and globalisation.
With this specialisation, the students are provided with innovative, comprehensive and rigorous study to evolve as future Finance experts. Along with financial aspects, this specialisation also reinforces the managerial and technical skills of the students. Practical aspects like micro-Finance and global prospects are also included to enhance knowledge and prepare the students at global level.
Operations Management is an area which deals with designing, managing and controlling the process of production, services and supply chains. It takes into consideration the acquisition, development and utilisation of resources to deliver the goods and services to their clients. Operations Management is also concerned with strategic issues i.e. determining the size and location of manufacturing plants, structure of service / telecommunications networks, and designing technology supply chains.
Retail industry in India is undoubtingly one of the fastest growing retail industry in the world. It is the largest among all industries accounting to 10 per cent of the country GDP and employs around 8 per cent of the workforce. India has seen a drastic shopping revolution in terms of format and consumer buying behaviour. From shopping centers to multi-storied malls to huge complexes offering shopping, entertainment and food all under one roof and it is because of this trend that the retail industry is witnessing a revolution as many new format markets like hypermarkets, supermarkets, departmental stores have made their way in the market.
Retail management course will introduce the basic concepts of retailing to the participants. The key take away would be understanding how a retail business works; the core issues and challenges involved; the key terms and terminologies associated and an appreciation of Indian retail sector. The students, who are pursuing the course of retail management are taught about the introduction and concept of retail management, retailing trends, pricing and merchandising, segmentation, relationship marketing and information technology in retailing.
In today’s world, a management student is required to understand the business with a global perspective. With increasing globalization and integration of businesses in our country with the world market, it has become imperative to understand the concepts of global business operations and management. International Business specialisation not only opens the mind of the students to global perspective but also provides the knowledge.